Customer Reviews

From Couch to Corporation: Becoming a Successful Corporate Therapist

5 star:		(1)
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3 star:		(3)
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Martin's book provides an entry level overview of the complexities required to make a transition from conventional therapy to the more "bottom line" world of business. Martin illustrates the application of traditional therapy based skills but provides only a cursory view of real-time business issues - particularly as those issues apply to firms of more moderate size. There are also several instances in which Ms. Martin utilizes scenarios in which there appears to be clear "client/therapist - consultant/therapist" conflicts. Yet, she offers no hint of how these issues are addressed or resolved.

Martin's book is enjoyable introductory reading that needs to provide more substance if it is to have significant impact.

I read this book a while ago, after seeing an full-page ad in the Family Therapy Networker. I was favorably enough impressed with the book to call Iris Martin to inquire about her seminars, and spoke with her directly. I was sent flyers (which is good) in which there were testimonials. So I called some people listed, to find out how "competent" the seminars were. I spoke with three people (I don't have names), all of whom had taken the year long seminars, none of whom would recommend her. I decided to skip the workshops.
So, the book is OK as a coaching manual. It's a good introduction to coaching--probably as much as any book can be. Just don't expect the book to replace appropriate training, or to serve as a training manual.

Martin presents an interesting outline of how to take psychological therapy skills into the corporate environment. If you're a therapist considering taking on corporate clients for either mentoring or marketing work, this book is a must. Note, Martin assumes psychotherapy expertise. Her focus is on how to transfer it. She doesn't cover what techniques are useful in helping corportions, except incidentally.

Ms. Martin seems to be knowledgeable on the subject & takes many oportunities to sing her own praises. I wish she would've spent more time pointing reader into the direction of helpful resources, people, references, etc. I finished the text feeling I had lots of good ideas, but no where to go for further support and information. Finally, compared to other similar books, the purchase price of the book is extremely high. (Maybe she needs to help pay for all those houses she owns :-) )

Best book i've ever read detailing how psychology has transformed corporations across the globe. I loved the case studies of the crazy CEOs the best! It is all the rave of London.