"Counter-Narrative is the book the critical, social justice interpretive community has been waiting for. It is impassioned. It is incisive. It cuts to the bone. It challenges the extremists -- the birthers, the tea-party activists -- those who would derail the progressive agenda. It offers a core narrative for the common good; a narrative that makes a difference, opens paths for critique, clears a space for resistance, nurtures the utopian imagination. A critical narrative inquiry that matters."
- Norman K. Denzin, University of Illinois, Champaign-Urbana
"In this thought-provoking book, Goodall shows how language and rhetoric have been used to fuel a conservative, libertarian, and right-wing ideological narrative about the world in which we live and the threats to U.S. society. More important than his careful analysis of the structure of the narrative and how it has been put together is his call to respond--to cut through the Right-Wing fog by constructing counter-narratives that are based on critical thinking, clearly phrased arguments, and relevant empirical evidence. The time to do this is now."
- Thomas C. Patterson, University of California, Riverside
"A rhetorical tour de force that offers academics and the public alike a persuasive counterstatement against far right political views, and, even more important, a compelling core narrative and viable strategies for intervening into societal discourse to reclaim the original intention of U.S. democracy—to promote the common good."
- Lawrence R. Frey, University of Colorado at Boulder
About the Author
H. L. (Bud) Goodall, Jr. is Professor of Communication and former Director of the Hugh Downs School of Human Communication at Arizona State University. He is the author or co-author of 20 books and over 100 articles, chapters, and papers. His edited volume, with Steve Corman and Angela Trethewey, Weapons of Mass Persuasion: Strategic Communication and the War of Ideas includes is currently required reading for members of the defense and intelligence communities. A pioneer in the field of narrative ethnography he has study high technology organizations, rock n roll bands, alternative forms of religion and spirituality in the southern United States, and recast his own life story in A Need to Know: The Clandestine History of a CIA Family (Left Coast, 2006). With Eric Eisenberg and Angela Trethewey, he is the co-author of the award-winning best textbook, Organizational Communication: Balancing Creativity and Constraint, now in its fifth edition, and he authored the highly acclaimed Writing the New Ethnography and Writing Qualitative Inquiry. His most recent work is in applying theories of communication and narratives to the challenge of countering ideological support for terrorism.