Counterfeiting Exposed: Protecting Your Brand and Customers [Hardcover]

David M. Hopkins (Author), Lewis T. Kontnik (Author), Mark T. Turnage (Author)

Book Description

ISBN-10: 0471269905 | ISBN-13: 978-0471269908 | Publication Date: March 14, 2003 | Edition: 1

A clear and compelling guide to the complex world of counterfeiting
This book provides readers with an overview of the complex subject of counterfeiting in the twenty-first century-not the traditional notion of counterfeiting fake currency, but the counterfeiting of luxury goods, pharmaceuticals, engine parts, etc. Filled with compelling stories such as how Glad trash bags have been faked as part of a scheme to launder drug money, this book offers real-world examples of how counterfeiting can occur and how readers can protect their products and brands from it. Leaving no stone unturned, this valuable resource also provides legal remedies, authentication guidance, and digital measures companies can use to fight the effects of counterfeiting on their bottom line.
David M. Hopkins (Denver, CO) is Director of International Business Programs in the Daniels College of Business at the University of Denver. Lewis T. Kontnik (Greenwood Village, CO) is principal and founder of Reconnaissance International, the publisher of Authentication News, an international newsletter that covers counterfeiting prevention issues.
Mark Turnage (Denver, CO) is the CEO of Applied Optical Technologies PLC, one of the largest providers of anti-counterfeiting technology to governments and companies worldwide.

Editorial Reviews

Review

"…book would be a great beginning resource for anyone interested in learning more about the problem." (Security Management; 9/1/2004)

From the Inside Flap

The problem of product counterfeiting is well beyond the comparatively trivial point of Kate Spade handbags and Rolex wristwatches. Fake toys, liquor, software, personal care products, and art work have inflicted millions of dollars in losses on legitimate businesses, as well as serious personal injury, while counterfeit pharmaceuticals, auto and aircraft parts, and fertilizers have, in several documented cases, killed unwitting consumers. Counterfeiting Exposed details what businesses can do to protect themselves from this global, $500 billion menace.

The authors focus primarily on owners of intellectual property–– brands, trademarks, patents, and copyrights–– and what they can do to combat counterfeiters and protect their intellectual capital. Proactive measures range from internal organization, legal action, and private investigators to the use of a variety of cutting-edge technological weapons for authenticating products. Counterfeiting Exposed also examines the intricately interwoven relationships between producers, consumers, governments, and societies and how counterfeiters profit at their collective expense. The authors have crafted a unique Harm Matrix, combining the degree of deception and the functionality of the fakes, to illustrate the impact of different kinds of counterfeiting schemes on the different classes of people. Chapters include:

• Creating and Protecting Brands
• Copyright and Digital Products
• The Economic Consequences of Counterfeiting
• The Social Consequences of Counterfeiting
• Organizing to Address the Problem
• What Governments and Multilateral Institutions Can (and Can’t) Do

The authors also include compelling case studies throughout the text to show the damage that counterfeiting typically inflicts. CEOs, CFOs, controllers, IP and corporate attorneys, and law enforcement officers will find Counterfeiting Exposed to be an essential resource for preserving brand and market share, protecting consumers, and combating crime.

See all Editorial Reviews

Product Details

• Hardcover: 304 pages
• Publisher: Wiley; 1 edition (March 14, 2003)
• Language: English
• ISBN-10: 0471269905
• ISBN-13: 978-0471269908
• Product Dimensions: 9.3 x 6.2 x 1.1 inches
• Shipping Weight: 1.5 pounds (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #1,345,454 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars Practical steps to protect against fraud, August 28, 2003

By 

Roy Becker (USA) - See all my reviews

This review is from: Counterfeiting Exposed: Protecting Your Brand and Customers (Hardcover)

If you think your product is immune to counterfeit, think again and read this book. It provides practical steps you can use to protect against this dangerous international problem.

It is very insightful and thoughtfully written.

1 of 1 people found the following review helpful:

4.0 out of 5 stars A handbook for businesses trying to understand how counterfeiting works, January 12, 2007

By 

Chris Dillon (Hong Kong, SAR Hong Kong) - See all my reviews

Amazon Verified Purchase

This review is from: Counterfeiting Exposed: Protecting Your Brand and Customers (Hardcover)

I recently finished Counterfeiting Exposed, Protecting Your Brand and Customers. Unlike Knockoff, The Deadly Trade in Counterfeit Goods, which is a readable introduction to the subject, Counterfeiting Exposed is more of a handbook for businesses trying to understand how counterfeiting works, the damage it does to a brand, and how to stop counterfeiters.

Counterfeiting Exposed includes a lot of useful information, including the names of service providers and tables showing the return on investment that a company can realistically achieve with an anti-counterfeiting program.

I had a couple of quibbles with the editing, though. References to the Virgin Group's "crossover from airlines to music" (page 33) might come as a surprise to anyone who followed the UK punk scene in its heyday. The authors also quote conflicting figures for Proctor & Gamble's counterfeiting losses, at one point saying P&G was losing $300 million a year in China, in another saying the company was losing $150 million a year, overall. And many of the claimed counterfeiting losses are stated as a matter of fact, without any supporting data, which detracts from their credibility.

These criticisms aside, Counterfeiting Exposed covers a lot of ground and is worth a look if you're planning a program to protect your brand.