Customer Reviews

Counterfeiting Exposed: Protecting Your Brand and Customers

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If you think your product is immune to counterfeit, think again and read this book. It provides practical steps you can use to protect against this dangerous international problem.

It is very insightful and thoughtfully written.

I recently finished Counterfeiting Exposed, Protecting Your Brand and Customers. Unlike Knockoff, The Deadly Trade in Counterfeit Goods, which is a readable introduction to the subject, Counterfeiting Exposed is more of a handbook for businesses trying to understand how counterfeiting works, the damage it does to a brand, and how to stop counterfeiters.

Counterfeiting Exposed includes a lot of useful information, including the names of service providers and tables showing the return on investment that a company can realistically achieve with an anti-counterfeiting program.

I had a couple of quibbles with the editing, though. References to the Virgin Group's "crossover from airlines to music" (page 33) might come as a surprise to anyone who followed the UK punk scene in its heyday. The authors also quote conflicting figures for Proctor & Gamble's counterfeiting losses, at one point saying P&G was losing $300 million a year in China, in another saying the company was losing $150 million a year, overall. And many of the claimed counterfeiting losses are stated as a matter of fact, without any supporting data, which detracts from their credibility.

These criticisms aside, Counterfeiting Exposed covers a lot of ground and is worth a look if you're planning a program to protect your brand.