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6 of 6 people found the following review helpful:
5.0 out of 5 stars Provocative and thoughtful, May 17, 1999
By A Customer
Counting What Counts is that rarest of business books -- not the ramblings of a consultant nor the chest pounding of a CEO, but thoughtful and useable advice. Eminently readable, and filled with concrete examples, this book has given me new insights into my role and responsibilities. I'm passing it along to all my colleagues, and recommend it without reservations.
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3 of 3 people found the following review helpful:
5.0 out of 5 stars New pivot point for american management, May 14, 1999
By A Customer
This book is going to change the way people manage American corporations. As CEO of a mid-sized company I've been struggling to apply outdated financial metrics to our business. This is the right way forward.
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2 of 2 people found the following review helpful:
5.0 out of 5 stars How business should work in the next decade, May 24, 1999
By A Customer
I've always liked Birchard's CFO articles, and his easy to read, detail intensive, style fits the material very well. A provocative business book. Great (first class) airplane reading.
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Counting What Counts: Turning Corporate Accountability to Competitive Advantage
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