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Country Store Advertising, Medicines, And More (Schiffer Military History)

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Country Store Advertising, Medicines, And More (Schiffer Military History) [Paperback]

Rich Bertoia (Author)

5.0 out of 5 stars See all reviews (1 customer review) |

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Book Description

Series: Schiffer Military History | Publication Date: August 30, 2001

The country store was a three dimensional collage of advertising, packaging, unique drugstore items, medical gadgets, and cure-alls that rural Americans held faith in for many years. This book examines the varied drugstore and advertising ephemera contained within the stores packed shelves and walls. In almost 500 beautiful color photos the enormity and diversity of advertising, including signs and packaging, and products, from food stuffs to medicine bottles, that created the character of the country store are documented. Particular emphasis is given to the drugs, potions, and medical devices that were found in the country store. In addition the display counters and furnishings of the country store are included. Each item is described and its value in todays collectors market is given.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } The country store was a three dimensional collage of advertising, packaging, unique drugstore items, medical gadgets, and cure-alls that rural Americans held faith in for many years. This book examines the varied drugstore and advertising ephemera contained within the stores packed shelves and walls. In almost 500 beautiful color photos the enormity and diversity of advertising, including signs and packaging, and products, from food stuffs to medicine bottles, that created the character of the country store are documented. Particular emphasis is given to the drugs, potions, and medical devices that were found in the country store. In addition the display counters and furnishings of the country store are included. Each item is described and its value in todays collectors market is given.

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Editorial Reviews

About the Author

Rich Bertoia lives in Vineland, New Jersey, where he is an auction cataloguer at Bertoia Auctions.

Product Details

Paperback: 160 pages
Publisher: Schiffer Pub Ltd (August 30, 2001)
Language: English
ISBN-10: 0764313274
ISBN-13: 978-0764313271
Product Dimensions: 10.9 x 8.5 x 0.5 inches
Shipping Weight: 1.6 pounds (View shipping rates and policies)

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon Best Sellers Rank: #474,425 in Books (See Top 100 in Books)

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2 of 3 people found the following review helpful:

5.0 out of 5 stars Another Excellent Antique Advertising Book by the Exceptional Rich Bertoia, May 24, 2008

Worldwide Advertsing Antiques (Alexandria, VA United States) - See all my reviews

This review is from: Country Store Advertising, Medicines, And More (Schiffer Military History) (Paperback)

A must for any serious collector of Worldwide Antique Advertising. Extra Sharp Photos and as it's on amazon.com, the Price is ALWAYS Right!

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