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MKTG 7 (with CourseMate with Career Transitions Printed Access Card) [Paperback]

Charles W. Lamb , Joe F. Hair , Carl McDaniel
4.0 out of 5 stars  See all reviews (36 customer reviews)

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Book Description

February 7, 2013 1285091868 978-1285091860 7
Created through a "student-tested, faculty-approved" review process with direct input from students and faculty, MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. MKTG7 employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. MKTG7 also offers a dynamic range of web-based review and testing products to facilitate today's on-the-go lifestyle. From chapter by chapter prep-cards and full PowerPoint decks to interactive video quizzing and relevant case-studies, MKTG7 makes reaching out to students a breeze.

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MKTG 7 (with CourseMate with Career Transitions Printed Access Card) + MGMT 6 (with Career Transitions Printed Access Card) (Engaging 4ltr Press Titles for Management) + ORGB 3, Student Edition (with CourseMate and Transitions 2.0 Printed Access Card) (Engaging 4ltr Press Titles for Management)
Price for all three: $161.46

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Editorial Reviews

Review

PART I. THE WORLD OF MARKETING. 1. An Overview of Marketing. 2. Strategic Planning for Competitive Advantage. 3. Ethics and Social Responsibility. 4. The Marketing Environment. 5. Developing a Global Vision. PART II. ANALYZING MARKET OPPORTUNITIES. 6. onsumer Decision Making. 7. Business Marketing. 8. Segmenting and Targeting Markets. 9. Marketing Research. PART III. PRODUCT DECISIONS. 10. Product Concepts. 11. Developing and Managing Products. 12. Services and Nonprofit Organization Marketing. PART IV. DISTRIBUTION DECISIONS. 13. Supply Chain Management. 14. Marketing Channels and Retailing. PART V. PROMOTION AND COMMUNICATION STRATEGIES. 15. Marketing Communications. 16. Advertising, Public Relations, and Sales Promotion. 17. Personal Selling and Sales Management. 18. Social Media and Marketing. PART VI. PRICING DECISIONS. 19. Pricing Concepts. 20. Setting the Right Price.

About the Author

Charles W. Lamb, Jr., served as chair of the department of marketing at the M. J. Neeley School of Business from 1982 to 1988 and again from 1997 to 2003. He is currently chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Lamb has authored or co-authored more than a dozen books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings. In 1997, he was awarded the prestigious Chancellor's Award for Distinguished Research and Creative Activity at TCU. This is the highest honour that the university bestows on its faculty. Other key honours he has received include the M. J. Neeley School of Business Research Award, selection as a Distinguished Fellow of the Academy of Marketing Science, and a Fellow of the Southwestern Marketing Association.

Joseph Hair is Professor of Marketing at Kennesaw State University. He previously held the Alvin C. Copeland Endowed Chair of Franchising and was Director, Entrepreneurship Institute, Louisiana State University. Hair also held the Phil B. Hardin Chair of Marketing at the University of Mississippi. He has taught graduate and undergraduate marketing, sales management and marketing research courses. Hair has authored more than 40 books and over 80 articles in scholarly journals. He has also participated on many university committees and has chaired numerous departmental task forces. He serves on the editorial review boards of several journals. He is a member of the Academy of Marketing Science, American Marketing Association, Society for Marketing Advances and Association for Marketing and Healthcare Research. He was selected as the 2011 AMS CUTCO/VECTOR Distinguished Marketing Educator, as the 2007 Innovative Marketer of the Year by the Marketing Management Association, and was the 2004 recipient of the Academy of Marketing Science Excellence in Teaching Award. Hair holds a bachelor's degree in economics, a master's degree in marketing, and a doctorate in marketing, all from the University of Florida. He also serves as a marketing consultant to businesses in a variety of industries, ranging from food and retail, to financial services, health care, electronics, and the U.S. Departments of Agriculture and Interior.

Carl McDaniel is professor emeritus in service at the University of Texas-Arlington. He currently holds courses for the executive MBA program on the Fort Worth campus and in China. He was the chairman of the marketing department at UTA for 32 years. McDaniel's career spanned more than than 40 years during which he the recipient of several awards for outstanding teaching. McDaniel has also been a district sales manager for Southwestern Bell Telephone Company and served as a board member of the North Texas Higher Education Authority, a billion-dollar financial institution. In addition to Marketing, McDaniel has written and co-authored over 50 textbooks in marketing and business. McDaniel's research has appeared in such publications as the Journal of Marketing, Journal of Business Research, Journal of the Academy of Marketing Science, and California Management Review. McDaniel is a member of the American Marketing Association. In addition to his academic experience, McDaniel has business experience as the co-owner of a marketing research firm. McDaniel has also served as senior consultant to the International Trade Centre (ITC), Geneva, Switzerland. The ITC's mission is to help developing nations increase their exports. He has a bachelor's degree from the University of Arkansas and his master's degree and doctorate from Arizona State University.

Product Details

  • Paperback: 400 pages
  • Publisher: Cengage Learning; 7 edition (February 7, 2013)
  • Language: English
  • ISBN-10: 1285091868
  • ISBN-13: 978-1285091860
  • Product Dimensions: 10.8 x 8.5 x 0.7 inches
  • Shipping Weight: 2.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (36 customer reviews)
  • Amazon Best Sellers Rank: #5,439 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars Great textbook. August 19, 2013
Format:Kindle Edition|Verified Purchase
Very easy to read and pull out the main ideas. Definitely worth getting the Kindle version as well. Made studying a lot easier with the keyword search. Only downside is that it was not compatible with my phone (Note II).
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2 of 2 people found the following review helpful
5.0 out of 5 stars Book great. September 21, 2013
By Louie
Format:Paperback|Verified Purchase
I needed this book to do my work. Online was good but the book help tremendously. If you need this book for school you should rent it.
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2 of 2 people found the following review helpful
4.0 out of 5 stars Just what I needec September 1, 2013
Format:Paperback|Verified Purchase
Great book. Cuts out all the fluff of normal textbook. Still had the chapter guides in back which was a plus
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1 of 1 people found the following review helpful
5.0 out of 5 stars School October 3, 2013
Format:Paperback|Verified Purchase
Good easy to read textbook, marketing is pretty interesting stuff. The book was new just like the description stated. Yep.
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1 of 1 people found the following review helpful
4.0 out of 5 stars Great Book September 5, 2013
By Lapoo
Format:Paperback|Verified Purchase
Short and to the point chapters. Plenty of examples within. Not the best book to learn marketing from but very good
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2 of 3 people found the following review helpful
5.0 out of 5 stars A great order! November 5, 2013
Format:Paperback|Verified Purchase
The book was in perfect shape and came with a brand new access card just like it said. It arrived even sooner than I anticipated and the book is very high quality.
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5.0 out of 5 stars Five Stars July 6, 2014
Format:Paperback
Worked out great for class. Thanks.
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5.0 out of 5 stars Five Stars July 4, 2014
Format:Paperback|Verified Purchase
Great
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Most Recent Customer Reviews
5.0 out of 5 stars Five Stars
Packaged nicely with access code and everything. It was perfect.
Published 18 days ago by Kasandra Carter
1.0 out of 5 stars Not new as advertised
I bought this textbook under the assumption that it was "new" because that is what the seller advertised it as. They lied. Read more
Published 28 days ago by Chris Parsons
3.0 out of 5 stars purchased as a text book
This was a required text book for my daughter for a summer on line class. I can't really review it myself.
Published 1 month ago by Julie Bernstein
3.0 out of 5 stars Nice Book
However I didn't get the access card. But the book was readable and in good shape. And the price was cheap compared to me my college book store.
Published 1 month ago by Joyce
5.0 out of 5 stars Great service
Thank you for your great service on this book. I arrived as expected and it in very excellent shape. Read more
Published 2 months ago by Cheryl
4.0 out of 5 stars mizzcanela
Wether deciding to rent it or buying it.It is worthy to rent it.it's really affordable Fast delivery , really cheap.
Published 2 months ago by mizzcanela
5.0 out of 5 stars Excellent Textbook
This book was not only visually appealing, but the content was easy to understand. I highly recommend this book for all marketing/communications majors.
Published 2 months ago by Lissette Alvarez
1.0 out of 5 stars DO NOT BUY FROM THIS SELLER!!!!!!!
This Seller indicates the book was new. However, the publisher indicates the access codes were used LAST YEAR. The seller offered me a measly refund of $15.00. Read more
Published 3 months ago by Nicole Townley
4.0 out of 5 stars Great book
I really like this book.
It came as new.
I really recommend this book.
Thanks for the book.
Good Day.
Published 3 months ago by shafi
5.0 out of 5 stars Outstanding
Of course this was a required text for a class but I bought it for my Kindle and I bought a hard copy text for an on-line course. Read more
Published 4 months ago by JJ
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