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BCOM (with CourseMate Printed Access Card) (Engaging 4ltr Press Titles for Communication) Paperback – International Edition, February 21, 2012

ISBN-13: 978-1133372431 ISBN-10: 1133372430 Edition: 4th
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Editorial Reviews

About the Author

Dr. Lehman is a professor emerita in the Managgement and Information Systems Department at Mississippi State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication. Dr. Lehman earned a bachelor's and master's degrees in business education from the University of Southern Mississippi, and her doctorate from the University of Arkansas. Dr. Lehman has taught organizational communication, a core requirement for all business majors, and an MBA-level multimedia presentations course. She is a frequent presenter at the national and regional meetings of the Association for Business Communication, for which she and Dr. DuFrene sponsor the Meada Gibbs Outstanding Teacher Award. Her consulting and training activities for industry have focused on multimedia development, business presentations, and written communication.

Dr. DuFrene is a associate dean of the Rusche College of Business at Stephen F. Austin State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication, including 20 years at Stephen F. Austin. Dr. DuFrene earned her bachelor's and master's degrees in business education from Nicholls State University, and her doctorate from the University of Houston. She serves on the international board of directors for the Association for Business Communication and has been a business communication consultant to various organizations from the business, industry, and education sectors. She and Dr. Lehman sponsor the Meada Gibbs Outstanding Teacher Award for the Association for Business Communication (ABC).
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Product Details

  • Series: Engaging 4ltr Press Titles for Communication
  • Paperback: 288 pages
  • Publisher: South-Western College Pub; 4 edition (February 21, 2012)
  • Language: English
  • ISBN-10: 1133372430
  • ISBN-13: 978-1133372431
  • Product Dimensions: 10.8 x 8.6 x 0.6 inches
  • Shipping Weight: 1.8 pounds
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Best Sellers Rank: #371,594 in Books (See Top 100 in Books)

Customer Reviews

4.4 out of 5 stars
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Most Helpful Customer Reviews

By Courtenay on September 16, 2012
Format: Paperback Verified Purchase
Te price of the book was fantastic. It did take a lil longer than I would have like to get here, but that's because I was worried bout having an exam. The book itself really reminds you of a magazine, so I think this is a much better option for those people who get tired of reading the stark white textbook pages with tiny black words.
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I had to order this book for my Business Communications course and normally textbooks can be fairly boring but this textbook was helpful. I think this would also be helpful for those wanting to own their own business; another reason I like this textbook.
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By Texanrebel on February 18, 2013
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This book was required for my Business Communication course. It is an easy read with many colored pictures. It has web addresses for sites to access "real world" help,not course help. Highly recommended.
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Very informative, may be a good reference guide for any desk. We also used the Gregg Reference Manual: A Manual of Style, Grammar, Usage, and...., another good desk reference.
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By sara on July 18, 2013
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the book came quickly, clean and like new. wHEN SCHOOL Sells it for its cover price, this one is under $10. very happy with the service and product!
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By Mirnarys Hernandez on October 9, 2013
Format: Paperback Verified Purchase
The BCOM English book is the Item as described and Fast shipping. Not included the CourseMate Printed Access Card, but anyway, I Like it. Thanks
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By Alexandra on February 6, 2013
Format: Paperback Verified Purchase
It contains sample sheets that help you construct your emails, resume and all the stuff you need to success in communication
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