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BUSN 6 (with CourseMate Printed Access Card) (New, Engaging Titles from 4LTR Press) Paperback – Unabridged, January 18, 2013

ISBN-13: 978-1133188926 ISBN-10: 1133188923 Edition: 6th

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BUSN 8 (New, Engaging Titles from 4LTR Press)
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Frequently Bought Together

BUSN 6 (with CourseMate Printed Access Card) (New, Engaging Titles from 4LTR Press) + MGMT 6 (with Career Transitions Printed Access Card) (Engaging 4ltr Press Titles for Management) + MKTG 7 (with CourseMate with Career Transitions Printed Access Card) (New, Engaging Titles from 4LTR Press)
Price for all three: $173.40

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Product Details

  • Series: New, Engaging Titles from 4LTR Press
  • Paperback: 352 pages
  • Publisher: Cengage Learning; 6 edition (January 18, 2013)
  • Language: English
  • ISBN-10: 1133188923
  • ISBN-13: 978-1133188926
  • Product Dimensions: 10.7 x 8.5 x 0.6 inches
  • Shipping Weight: 1.9 pounds (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (41 customer reviews)
  • Amazon Best Sellers Rank: #24,110 in Books (See Top 100 in Books)

Editorial Reviews

Review

"My favorite part of the BUSN package is the text is real world for today."

"I like the overall 4LTR Press concepts and think it is right on track for the future."

About the Author

Marcella Kelly teaches the Introduction to Business course at Santa Monica College. In addition to her well-recognized expertise in the areas of marketing and management, Ms. Kelly has extensive industry experience in today's business environment. Ms. Kelly earned her master's degree from UCLA and balances her firsthand business experience with strong teaching credentials built through years of experience in the classroom.

Jim McGowen, a professor at Southwestern Illinois College, has taught the Introduction to Business course for thousands of students throughout the past twenty years. He also has extensive experience teaching finance and accounting. He holds a PhD in economics from Auburn University and has training in this area of specialty. An experienced author in Introduction to Business, Dr. McGowen balances his teaching expertise with his co-author's practical industry experience for a student-oriented, faculty-approved unique approach in BUSN6.

Chuck Williams is Dean of the College of Business at Butler University. Dr. Williams previously served as Dean of the Eberhardt School of Business at the University of the Pacific and as Associate Professor of Management at the M.J. Neeley School of Business at Texas Christian University. Dr. Williams has also served as Associate Dean and Chair of Management and has taught at Michigan State University and Oklahoma State University. Dr. Williams received his B.A. in psychology from Valparaiso University. He specialized in organizational behavior, human resources, and strategic management while earning his M.B.A and Ph.D. in business administration from Michigan State University. His research interests include employee recruitment and turnover, performance appraisal, and employee training and goal setting. Dr. Williams has published research in the JOURNAL OF APPLIED PSYCHOLOGY, the ACADEMY OF MANAGEMENT, HUMAN RESOURCE MANAGEMENT REVIEW, PERSONNEL PSYCHOLOGY, and the ORGANIZATIONAL RESEARCH METHODS JOURNAL. He was a member of the JOURNAL OF MANAGEMENT's editorial board and currently serves as a reviewer for numerous other academic journals. He was also Webmaster for the Research Methods Division of the Academy of Management.

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Customer Reviews

Looks like a magazine.
Natalie petraccione
Passed my class with an A. This book is actually helpful and interesting unlike others.
Priscilla
This book really helps business students and the information is understandable.
Vivian

Most Helpful Customer Reviews

7 of 8 people found the following review helpful By Krysty on September 29, 2013
Format: Paperback Verified Purchase
The book came as if it were sealed, brand new. When I opened the book all of the pages were crisp and clean but when I went to use the access card it looked like it was stuck shut with two glue dots. I put the access code from the card into cengagebrain, but to my dismay I got a notice stating that the access code had already been used.
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3 of 3 people found the following review helpful By SuperMom on August 27, 2013
Format: Paperback Verified Purchase
I was required to get this book for my Introduction to Business class. Shipping was fast and I was able to get it for just $44 here on Amazon. That was nearly half the price my school bookstore was charging for the same book and access code.

Do yourself a favor and get your books on Amazon. You will be amazed at the amount of money you can save.
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3 of 3 people found the following review helpful By NathanYoungDotBiz on November 5, 2013
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This book is actually pretty relevant to our learning right now. It provides insights based not only on things that happened fifty years ago, but also on things that happened about two years ago. The last business book I had still asked me questions about companies from the '90s that were actually out of business. Also a plus, the chapters are blessedly short.

That said, the quizzes that the author provides for the teachers are terrible. (Not that this is anything new)
Also unfortunately, since it's a published book, the references can only become more dated and useless.

You can get all of this information for FREE on entrepreneurial blogs. Please understand that the fundamentals of business are still the same, and this textbook (like any decent learning tool) does try to reinforce those core values. (Albeit with the required fluff for making it seem modern, relevant, and purchasable.)
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2 of 2 people found the following review helpful By Splitfx on December 1, 2013
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This was a good textbook, but some of the topics went too far into detail. Occasionally it was difficult to understand when it rolled out technical jargon in a few chapters. The accounting chapter was way too short to explain all the topics and ideas – take good notes in this chapter or suffer the consequences. Overall, this was one of the best textbooks that I have used so far, but it would be useless without the online e-book. If you take the class online, I recommend just purchasing the digital version.
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2 of 2 people found the following review helpful By Garret Luna on September 23, 2013
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Easy comprehension and provides the fundamentals of business for any entering students pursuing a bus major at their university or even high school level.
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2 of 2 people found the following review helpful By canonical on June 25, 2013
Format: Paperback Verified Purchase
I love how the book is made. It's easy to read, even for foreigners like me. All the important terms can be found from the side of the page and from the review section in the end of the book, which makes it really easy to review things just before exam. Practice exams that can be found online with access code are great as well. Only thing that I can complain about is that the online material wasn't ready by the time of our first exam in the spring semester.
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1 of 1 people found the following review helpful By Trish on January 1, 2014
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I am a teacher and use this book with my students. It is easy to read for students (as evidenced by the fact that they actually do keep up with the reading!) due to the instructional design and how well topics are summarized (not overly wordy). The support materials are also excellent.
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By Just Jon on August 12, 2014
Format: Paperback Verified Purchase
I like the textbooks made by these people.

If my memory serves me correctly, they have tear-out study sheets for each chapter, making it very handy to review key concepts and terms on a chapter-by-chapter basis.

They also do a good job of including nice visuals to liven up the reading experience. It's much nicer than slogging through very dense, never-ending passages of text.

On the downside, the books these people make are always very thin. I can't help but think they could double the page count and include way more information, and the book still wouldn't be too big. Their books are so thin, it almost feels like they're skimping on information sometimes.
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