Courting Your Clients is a comprehensive how to legal marketing reference guide written to help attorneys, lawyers, legal marketers and law firm administrators build their law firm practice. Topics covered include speaking, publishing, Internet marketing, public relations, legal directories, law firm advertising, direct mail, trade shows, marketing metrics and more. Readers will learn many powerful business development techniques, including how to generate new revenues quickly from current clients, strategically position their law firm on the Internet, and use speeches and articles to attract qualified prospects. As a bonus special, the book provides an Attorney Marketing Plan template lawyers can use to customize their own business development initiatives quickly. Courting Your Client is designed to help attorneys from solo practitioners to mid-sized firms and the largest AmLaw 100 or AmLaw 200 law firms. Suitable for law firms involved in corporate law, family law, trusts and estates law, personal injury, immigration, and other practice areas.
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There are 1.1 million licensed attorneys in the U.S…and they all need this book. It is full of great ways to market their practices. I am keeping Courting Your Clients right here on my desk … to use for new and great ideas. --Lois K. Geller, President, Mason & Geller LLC
About the Author
Margaret Grisdela is the President and Founder of Legal Expert Connections, Inc. and the author of Courting Your Clients: The Essential Guide to Legal Marketing. She has over 25 years of experience serving attorneys, accountants, investment banks and businesses with high quality information products and services designed to generate revenue. Ms. Grisdela is an information strategist, which in today's information age means helping clients position their law firm or litigation support services to attract qualified clients. She worked for leading international publishers - including McGraw-Hill, Simon & Schuster, Thomson Financial and VNU Publishing - before founding two successful business development companies. Ms. Grisdela is the 2008 Co-Chair of the Legal Marketing Association South Florida City Group, the 2005 President of the Legal Marketing Association, and a Founder and former board member of the South Florida Technology Alliance.
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