CoverGirl & Olay Simply Ageless Serum Primer, 1-Ounce

by COVERGIRL

• The lightweight, creamy formula goes on clear and is easy to apply with fingers
• It preps skin to help create a smooth canvas on which foundation can be applied
• Working under foundation to provide continuous hydration and moisturization

Product Description

Amazon.com

COVERGIRL and Olay have teamed up to create a line of age-defying makeup that will leave you feeling flawless. COVERGIRL + Olay Simply Ageless Foundation stays suspended over fine lines and wrinkles, making you look younger. Combine with COVERGIRL + Olay Simply Ageless Primer, Concealer, Corrector, and Sculpting Blush for the ultimate youthful glow. Want even more ways to get gorgeous? Try COVERGIRL + Olay Tone Rehab 2-in-1 Foundation and Pressed Powder!

COVERGIRL + OLAY SIMPLY AGELESS SERUM PRIMER

• Hydrates and smoothes skin for an ageless canvas
• Helps boost skin’s elasticity
• Creates a finish that looks instantly firmed

FINE LINE TAMER To smooth fine lines, normal to dry skin types should prime their skin with a primer like COVERGIRL + Olay Simply Ageless Serum Primer. Primers moisturize and even skin tone for a smoother makeup application.

COMPLETE THE LOOK

COVERGIRL + Olay Simply Ageless Foundation Stays suspended over fine lines and wrinkles.

COVERGIRL + Olay Simply Ageless Concealer Covers imperfections, conceals under-eye circles, and brightens skin.

COVERGIRL & Olay Simply Ageless Sculpting Blush Creamy color that stays suspended over fine lines and wrinkles.

THE THREE-MINUTE FACELIFT EFFECT*

Start with Simply Ageless Serum Primer. Olay Regenerist complex helps boost elasticity and smooth skin's appearance for a finish that looks instantly firmed. Then apply Simply Ageless Foundation to cover fine lines and wrinkles. Together, the results are simply amazing! * By firming skin's appearance with results not comparable to surgical procedures.

KNOW YOUR SKIN TYPE

Normal Skin
Looks and feels smooth, but can react to changes in the environment: oilier in the summer and drier in the winter. 

Dry Skin
Feels dry to the touch and can be flaky. Occurs naturally but can also be caused by sensitivity to skin care products and cleansers. 

Oily Skin
Skin will start the day looking fresh but feel slick and shiny by noon. 

Combination Skin
Defined by oiliness in the t-zone and normal to dry skin everywhere else.

Sensitive Skin
Gets blotchy, red, or irritated when coming into contact with makeup or hair products. 

Product Description

CoverGirl & Olay Simply Ageless Serum Primer's moisturizers penetrate the epidermis (top layer of the skin), leaving a smooth base on your skin like a primer.

Product Details

• Product Dimensions: 6 x 5 x 4 inches ; 2.2 ounces
• Shipping Weight: 3.2 ounces (View shipping rates and policies)
• Shipping: Currently, item can be shipped only within the U.S.
• ASIN: B003FKSVMG
• UPC: 022700127221
• Average Customer Review: 3.7 out of 5 stars  See all reviews (77 customer reviews)
• Amazon Best Sellers Rank: #7,388 in Beauty (See Top 100 in Beauty)
  • #34 in Beauty > Makeup > Face > Foundation Primers

Most Helpful Customer Reviews

73 of 75 people found the following review helpful

4.0 out of 5 stars Lighter Olay Regenerist for maybe a younger crowd August 27, 2010

By J. Lee TOP 1000 REVIEWER

Amazon Vine™ Review (What's this?)

I'm in my early 40's, but still have sensitive skin prone to breakouts if I'm not cautious. I've tried many lotions and examined ingredients on even more. Mostly, this took the ingredients found in Olay Regenerist Daily Regenerating Serum - 1.7 oz., eliminated the fragrances and moved them around a bit to make a lighter, less powerful fragrance-free version.

The age-defying ingredient in Olay they've included in this one is an "amino-peptide" (something science uses to renew the outer layer of the skin, revealing newer skin underneath.) It's called palmitoyl pentapeptide. In Olay Regenerist, and this one, it is combined with moisturizing ingredients like Vitamin B5 and Green Tea - so the lotion will be both rejuvenating and rehydrating.

Here's the ups and down's of what that means for this product:
1. This one, in particular, is designed to be anti-aging not age-repairing:
The peptide is nearly the last ingredient in this one, so it's just a tiny amount (in Olay - it's much farther up the feeding chain). So, if you really want more aging repair versus aging prevention or moisturizing help - you have to move up to something like their Regenerist line or the maximum version the Olay Professional Pro-X Anti-Aging Starter Protocol, 1 Kit <http://www.amazon.com/gp/product/B001JQLNNW/ref=cm_cr_asin_lnk>.

2. This is better for sensitive skin.
One of the biggest problems with going with something "stronger" is that for many people like me w/ sensitive skin - you're trading wrinkle reduction for breakouts. This one didn't bother my skin. This is oil-free, and fragrance-free. Plus, the bit of alcohol in it I was worried about, didn't hurt.

3.It's a good moisturizer, without a heavy greasy feel. (But, no UV protection).
The Cover Girl folks have masked those vitamins and green tea under their scientific names - but they're all there. (Still not to the degree you'll find in a lot of higher priced ones - but present versus all those lower priced ones that don't offer them.) It's not greasy (TIP: Don't apply too much or it will be- one squirt rubbed in your hands and on your face will do the trick). Many serums are best when you put a moisturizer on after them - this one, because it's the "light" version serves double-duty, and does act as the good "foundation primer" it promises.

As with more expensive, good lotions- my skin felt healthier and softer, and stayed that way throughout the day. So, it does what it promises - makes wrinkles appear less apparent and helps your make-up go on well.

BOTTOM LINE: This is probably close to a 5-star product for women that are in their 20's to 30's that want to affordably defend themselves from aging and have their makeup go on more smoothly. I suspect that's who it's really meant for, given the Cover Girl name. It's also good for folks with sensitive skin. Still, if you're 40+ hoping for a little more aging repair help - this probably isn't the best choice.

41 of 41 people found the following review helpful

4.0 out of 5 stars Pleasantly surprised September 4, 2010

By Silly Sister VINE™ VOICE

Amazon Vine™ Review (What's this?)

I'd have to take issue with anyone who says this is a product for 40 and under, because I'm definitely over 40....and....well, that's all I'm sayin' about that. I have fair, sensitive skin that tends toward dry. I've used Clinique makeup and moisturizing products since I was in my twenties, so have always gone to their product line when a new need arose - such as anti-wrinkle, anti-redness, anti-dryness. It must be good stuff because my skin is probably the last thing that gives my age away. I'm happy with my current regimen and am a believer in the old axiom that says if it ain't broke, don't fix it - but, having had the opportunity to try Simply Ageless Serum Primer, I am definitely going to incorporate it into my makeup routine.

My morning facial routine includes - if any men are reading this, you might want to tune out from this point on, thank you - Teamine for around the eyes (okay, not a Clinique product), then Clinique moisturizer. Ready for the warpaint. A tiny touch of undereye coverup stick for brightness in the baby blues, a thin slick of Clinique foundation, then a pouf of Clinique powder dusted on. Two days ago, it was with some trepidation that I left off my morning moisturizer and opened the Covergirl & Olay product. I've never been impressed with any of the Olay products before, and to me Covergirl is a drug store/supermarket product not to be taken too seriously. Silly me. I pumped the Serum Primer out and felt it with my fingers. Thicker than what I'm used to. I spread it over cheek and chin and neck and forehead and the heat of my skin thinned it out and made it glide on. It had the feel of some other products that have the word "Silk" in their name, sort of silicone-ish. But absolutely no stickiness. From that point it acted like nothing I've ever used before. Pretty amazing.

I don't use much base, but with this product I use even less than usual because the foundation just sort of glides over the Ageless Serum, leaving a nice even touch. I do need some coverage and it helps my foundation do its job well. And it stays moist all day. I notice I don't have the three conditions that usually crop up simultaneously and annoy me by day's end: one being a shine on my nose and chin, another being a dry tightness around my cheeks and forehead, and the last being an accentuation of any lines or wrinkles due to the settling of moisturizer and foundation into said lines and wrinkles. All I see and feel is nice, soft skin. Okay, I admit it, I've been taking the big mirror out of my pocketbook and admiring my face a few times today. Isn't it nice when something comes along that makes you want to do that?

Update - Still using the primer a week later. Now I use my regular moisturizer first (Clinique Dramatically Different), then the primer. What I end up with is glowing skin that doesn't look "made up." I'm happy.

30 of 32 people found the following review helpful

3.0 out of 5 stars My mom-in-law likes it, but be aware of ingredients August 26, 2010

By D. P. Taylor VINE™ VOICE

Amazon Vine™ Review (What's this?)

I was excited to try this product, but after reading the ingredients I changed my mind. For me, using parabens is simply something I don't choose to do. But my mom-in-law doesn't care, so I let her try it. She said that she definitely noticed a smoothness to her skin after applying it. As another reviewer remarked it is heavier than a lotion, so give it time to soak in.

One other thing--make sure NOT to get any product on your clothing since it does contain titanium dioxide and will permanently stain your clothes.