CoverGirl Trublend Liquid Make Up Classic Ivory 410, 1.0-Ounce Bottle

from COVERGIRL

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  • CoverGirl Trublend Liquid Make Up Classic Ivory 410, 1.0-Ounce Bottle
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About the Product

  • Oil-free
  • Dermatologically-tested
  • Hypoallergenic
  • Non-comedogenic
  • Won't clog pores
Classic Ivory 14 Color options: Classic Ivory
Color: Classic Ivory
Buff Beige
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Classic Beige
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Classic Ivory
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Classic Tan
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Creamy Beige
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Creamy Natural
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Ivory
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Medium Light
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Natural Beige
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Natural Ivory
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Soft Honey
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Tawny
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Toasted Almond
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Warm Beige
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Product Description

Color: Classic Ivory

Product Description

TruBlend Liquid Makeup has colorspheres that go beyond just matching your skin tone to actually merge with your skin, for a naturally flawless look. Specially designed to work with TruBlend pressed powder, concealer and blush; select your foundation, 1 - 6, then look for the corresponding concealer, blush and powder!

From the Manufacturer

With the COVERGIRL TRUblend makeup collection, finding the right shades for you is as easy as 1, 2, 3! The TRUblend shade-numbering system makes it simple to match your foundation, pressed powder, and concealer. Just pick your number, 1-6, and choose the same number in every product. How simple is that?

  • Oil-free and noncomedogenic (won't clog pores)
  • Dermatologically tested
  • Hypoallergenic

Know Your Skin Type

Normal Skin: Looks and feels smooth, but can react to changes in the environment: oilier in the summer and drier in the winter.

Dry Skin: Feels dry to the touch and can be flaky. Occurs naturally but can also be caused by sensitivity to skin care products and cleansers.

Oily Skin: Skin will start the day looking fresh but feel slick and shiny by noon.

Combination Skin: Defined by oiliness in the t-zone and normal to dry skin everywhere else.

Sensitive Skin: Gets blotchy, red, or irritated when coming into contact with makeup or hair products.

Bright-Eyed Tip

Tip!

Use foundation on your eyelids even if you never wear shadow. It evens out the lid’s tone and instantly brightens.

Complete the Look

TRUblend Pressed Powder

TRUblend Pressed Powder

Our silky, smooth formula adapts to your skin tone.

Liquiline Blast Eyeliner

Liquiline Blast Eyeliner

Intensify your smoky eye.

Foundation Fundamentals

Which formula is right for you?

Covergirl
TRUblend Liquid Makeup
COVERGIRL + Olay Simply Ageless Foundation
TRUblend Liquid Makeup COVERGIRL + Olay
Simply Ageless Foundation
Light coverage
Full coverage
Yes
Yes
Contains Olay serum
Yes
Great for dry skin
Great for oily skin
Yes
Contains SPF
Yes

Product Details

Color: Classic Ivory
  • Product Dimensions: 6 x 5 x 4 inches ; 1 ounces
  • Shipping Weight: 3.2 ounces (View shipping rates and policies)
  • Domestic Shipping: Item can be shipped within U.S.
  • International Shipping: This item is not eligible for international shipping. Learn More
  • ASIN: B0018QE1IW
  • UPC: 885497254859 008100002757
  • Item model number: 810000275
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (166 customer reviews)
  • Amazon Best Sellers Rank: #76,974 in Beauty (See Top 100 in Beauty)
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Important Information

Indications
TruBlend Liquid Makeup has colorspheres that go beyond just matching your skin tone to actually merge with your skin, for a naturally flawless look. Specially designed to work with TruBlend pressed powder, concealer and blush; select your foundation, 1 - 6, then look for the corresponding concealer, blush and powder!

Ingredients
Water, Cyclopentasiloxane, Tridecyl Neopentanoate, Titanium Dioxide, Propylene Glycol, PEG-10 Dimethicone, PCA Dimethicone, Cyclohexasiloxane, Methyl Methacrylate Crosspolymer, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Squalane, Phenoxyethanol, Isopropyl Titanium Triisostearate, Butylene Glycol, Methylparaben, Ammonium Styrene/Acrylates Copolymer, Cyclomethicone, Propylparaben, Cyclotetrasiloxane, Polysorbate 60, Styrene/Acrylates Copolymer, Trisodium EDTA, Zinc Oxide, Iron Oxides. May Contain: Yellow 5 Lake, Red 36.

Directions
Dot foundation on forehead, cheeks and chin. Blend using fingertips or a makeup sponge. Use with any CoverGirl Pressed Powder to help your look last.

Customer Questions & Answers

Customer Reviews

4.2 out of 5 stars

Most Helpful Customer Reviews

30 of 31 people found the following review helpful By Stay-at-Home Mom on July 14, 2010
Color: Creamy Natural
If you are worried about purchasing foundation over the Internet, this is the foundation to buy. I am always the woman at the store staring at the different numbers......"Am I a 1? 2? 3?" I am never sure. But this foundation actually mixes different shades. You can actually see the different shades when you squeeze it out of the pump. I love it! In addition to color matching, it last ALL day long. It looks just as fabulous when I am about to wash my face at bed time as it does when I first apply it!
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8 of 8 people found the following review helpful By Meglet on June 16, 2013
Color: Ivory Verified Purchase
This foundation (in Ivory 01) suits my fair-with-pink-undertones complexion better than even Lancôme or Dior. It goes on smoth and blends easily. The buildable coverage can mask many imperfections. Applied with a good sponge, it can we worn for a simple light-to-medium evening-out effect, or built up for a real full-coverage perfection. (I recommend The Beauty Blender for almost all liquid foundation, though I'll add that if it's a thick consistency, fingers are best.)

TruBlend gives my skin a beautiful satiny finish that's not oily but not a mask-like matte either. It does eventually oxidize ever so slightly, but it's only noticeable if you don't blend the makeup line well enough and look at it in bright sunlight. A finishing powder helps hide it..

Speaking of finishing powder, this foundation does, however, require one, or a good primer, and a good layer of sun protection. If you can get two-in-one, even better (like Smashbox's award-winning primer with SPF 30). Or a daily moisturiser with sun protection will do. However you get it, you need an SPF of 15 or more every day to prevent signs of aging and to prevent the too-common skin cancer, as well.

But besides that, well, you see, TruBlend simply doesn't stay put, at least not on me. It wears away easily, sometimes seeming to slide off my face. In heat, it melts right off. It never seems to "set". I can gently wipe my nose or scratch my cheek 30 minutes after applying and it slides around.

So a quality primer will not only create a nice smooth canvas for even better coverage, it will also help it last longer. A finishing powder with help even more, as well as further blurring imperfections. Plus some finishing powders supply that necessary SPF, such as BareMinerals's Finishing Veil.
Read more ›
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12 of 13 people found the following review helpful By CMA on May 28, 2010
Color: Medium Light Verified Purchase
I bought this to help cover dark areas around my eyes and nose. I love the way it blends into my skin. It conceals pretty well--I barely need to use a drop when putting it around my eyes.
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3 of 3 people found the following review helpful By Tpro on November 2, 2011
Color: Tawny Verified Purchase
I am redoing my feedback due to I make an error on previous feedback few hours ago. I mistaken gave a 3 stars in instead of 5. I can honestly say this seller more than qualifies for a 5 star no doubt about that, Amazing seller! My item ship super fast I received my package so quick it was really unbelievable how fast it came, not to mention the price was insanely cheap for such good brand + quality product.

This is really my first time using this product I only ordered 1 just to see how it will work for me. Ok, Its very light & nice but does a good job. I do like the look I get after foundation dries properly, Its goes on evenly and gives a smooth natural look also its definately shine free. If you are looking for a natural type of look this is the foundation for you. Oh, I am African American with a skin color as Halle Berry and the tawny color did well for me, Its a very little darker than my color but looks really natural and nice..
I will be surely buying again with no doubts, Hope this helps..
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4 of 4 people found the following review helpful By Fralena McCrea on March 3, 2015
Color: Classic Tan Verified Purchase
Enough said in the picture. New makeup and lipstick by covergirl
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3 of 3 people found the following review helpful By Jennifer on January 23, 2015
Color: Ivory Verified Purchase
Perfect for the pale complexion. I have such pale skin that it is hard to find foundation light enough to look natural. This is about as pale as foundation gets, and it is fantastic. It is not cakey, it goes on smoothly (I use it after primer though), and it lasts all day. As a bonus, it doesn't make you break out!
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4 of 5 people found the following review helpful By shiningstar on May 19, 2012
Color: Classic Ivory
This foundation is really good! I don't use lot of makeup but to cover little dark spots it works great and never made me breakout or never felt oily. I have really dry skin so I put face lotion on before I put this on or if i put this on without lotion it will make face feel a little dry but using moisturizer helps. The price is great too! definatley worth it and would recommend this to my friends!
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1 of 1 people found the following review helpful By Indiegrrl74 on December 3, 2014
Color: Natural Ivory Verified Purchase
I have had the worst luck in finding a good foundation, but I think, for the time being, this will be the one.

When I was a teen (late 80's) Cover Girl was the be all end all for me. There was no experimentation, or looking elsewhere. They had the perfect color, and I had no reason to look elsewhere. Fast forward to my 40th year on this planet, and my skin is not as nice as it was then. Scarring, discoloration, and age have all played a role. I stopped wearing makeup for many years because something changed and I would experience severe breakouts, and started hating the way may face reacted to make up...then I just got lazy about it. 15-ish years makeup free, and now I'm rediscovering. A lot has changed since then, and I've been on a journey through different brands, liquid & mousse foundation (not a fan of the latter), and I've found myself back on the door step of covergirl. Ya know what? I am absolutely fine with that. It works.

The only 2 issues I have with this are:
1. It smells horrific! I didn't notice it once I put it on, but if you open the top and sniff your eyes will water.
2. It's pretty light coverage. If you're looking for very full coverage keep on looking. However, you can build this to medium coverage which is what I've chosen to do. It's just a bummer that I have to apply more product to get the desired results.

Frankly, I'm tired of spending money on products that don't work for me. If I have to put a little extra effort in, then so be it.
I'm choosing to 'go with what I know.'
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Want to discover more products? Check out this page to see more: how to match foundation to skin color

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