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By observing and predicting human behavior, we can learn to react and direct behavior in others with the right kinds of words and body language. If you want to learn how to convince people to buy your product, contribute to your cause, or vote for your candidate, this book has the answers. Covert Persuasion syn-thesizes the latest research in psychology, linguistics, sales tactics, and human communication to reveal the most effective methods for consistently and effectively persuading anyone of virtually anything.
Covert Persuasion sounds like a secret operation because it is; when you master these techniques and put them to use, no one will even notice your tactics. But that doesn't mean these techniques are sneaky or underhanded. They aren't! You aren't tricking anyone; you're simply using all your abilities to encourage them to make the choice you want them to make. It's not unfair or underhandedit's just powerful, practical, and effective.
If you work in sales, Covert Persuasion will arm you with new skills and techniques you can put to use every day to dramatically increase your commissions. And if you don't work in sales, you can still use these tactics to convince colleagues, subordinates, and supervisors to help you meet your goals and get things done on a daily basis. Even outside of the office, persuasion is a vital skill everyone should have.
This reliable resource will help you with all your persuasion efforts, in every situation. Dip into it for fresh ideas and new techniques or use it to sharpen the skills you already have. For salespeople, Covert Persuasion will help you increase your sales almost immediately. No matter what you do for a living, this book will help you do it better. Not convinced yet? Look inside and you will be . . .
"This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantlyin any sales situation."
Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your Life
"Hogan is the master of persuasion. I urge you to persuade yourself to buy this book and everything he's ever written and recorded. It will help you understand yourself, understand others, and succeed. This information is bankable."
Jeffrey Gitomer, author of The Sales Bible, Little Red Book of Selling, and Little Red Book of Sales Answers
"There's more wisdom in this book than in 500 pages on the same subject. Whether you need to persuade your lover, your spouse, your boss, your clients, your friends, or yourself, this powerhouse collection of mind tricks and secrets will give you the upper hand. In today's competitive world, this is the persuasion wizard's manual you need to control circumstances and get what you want."
Dr. Joe Vitale, author of Life's Missing Instruction Manual and The Attractor Factor
"When you read Hogan's writing, it feels like you're getting sage advice from a master. Would you like other people to decide on their own (or so they think) to go along with your every whim? Then this is the book you've been looking for."
David Garfinkel, author of Advertising Headlines That Make You Rich
"There is more practical information on the dynamics of selling and communication in these pages than you could ever acquire in a lifetime on your own through trial and error. Take advantage of the authors' wisdom and read this book!"
Todd D. Bramson, Certified Financial Planner and author of Real Life Financial Planning
Kevin Hogan explains in detail the covert persuasion tactics.
They never say "we felt compelled to write this book" or "we couldn't afford a decent editor" or "we read some of the stuff we referenced in the bibliography."
All of Kevin's books are very good reads and his words are always very clear, to the point and enjoyable.
After reading this book, you will truly realize that Americans are controlled by language patterns embedded in advertisements, sales pitches, and the news media. Read morePublished 1 month ago by Edmond Rivera
Kevin Hogan does a good job of putting it all together and sets up the readers expectations about how to use techniques. Read morePublished 5 months ago by peter curtis
This is a sales book, thats it. So if your a high pressure salesman it may work for you, I thought it was more about subtlety.Published 5 months ago by Jesse Scott
Just the best information I've ever read in the subject! Do you think persuasion is important?! Thank you very much!Published 6 months ago by Joshua Seals
I cannot truly say that the book can do what it says, but it does make for an interesting read. the book is very informative and will help you navigate certain situations.Published 6 months ago by Capt. Dye
covert persuasion has helped me immensely with my job. and dealing and dealing with a lot of our customers. Read morePublished 7 months ago by RON WHITE
Fantastic book! This is a book with so much insight! I loved every single part of this book! My goal is to use the principals within this book on a daily basis!Published 7 months ago by Jason Lucchesi
This book is a boring miscellany of advices poorly glued together that will not get you anywhere even if you can find all the patience you would need to read it. Read morePublished 8 months ago by Fernando Cabral