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Cowboy wisdom hits the airwaves.(2008 NAFB CONVENTION): An article from: Agri Marketing [HTML] [Digital]

Kenna Rathai

Price: $9.95
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Excerpt. © Reprinted by permission. All rights reserved.

With dusty cowboy boots propped up on a fence, Keith VanWaardhuizen, a cattle feeder from Oskaloosa, IA, throws his head back and laughs at the memory of something he recently heard on the radio. And it's not from a talk radio show or news. He's laughing about an advertisement he heard.

As part of a campaign for Pfizer Animal Health's premiere antibiotic, DRAXXIN (tulathromycin) Injectable Solution, the company teamed with Martin | Williams Advertising to use radio to bring some "cowboy wisdom" to producers.


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