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This is the first book I have ever assigned in class that students have asked if they may read all at once, instead of a chapter a week. They can't put it down!
Written in an open and accessible style, COWS, PIGS, WARS & WITCHES is aimed toward the academic community, but doesn't read that way at all. Though it references classic anthropological works such as Ruth Benedict's PATTERNS OF CULTURE, the book is careful to seed the rest of the text with explanation, thus keeping the more scholarly aspects of the work from alienating readers from the "outside" and deep-sixing the book's readability.
In short, Harris' book is a solid addition to any reader's library, provided his unflinching analysis of some of the more common "sacred cows" doesn't offend.