Crackerjack Positioning, Niche Marketing Strategy for the Entrepreneur, shows you how to develop a unique market niche, and tells you how to capitalize on it. You'll see the effectiveness of a core marketing message that is in harmony with what your prospect already knows. You'll learn how to deliver your message in the same way. Crackerjack positions are simple which allows you to easily adapt to the changing marketplace. You'll see how others have done that and learn how you can be just as versatile.
Jay Conrad Levinson, author of the Guerrilla Marketing series, wrote the forward and says in part, "Rarely have I encountered a book that puts forth such valuable information in such a readable and engaging manner."
The University of Massachusettes and the University of Pennsylvania have used it as a marketing text book.
