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Whether you're a politician, an activist, a volunteer, or a concerned citizen, you'll develop a strong sense for how to reach into that part of the collective human psyche where we truly do have the power to create a new world.
Too many Americans are acting against their best interests, buying into a right-wing line whose practical effect is to leave them marginalized and struggling. Why are the representatives the Right able to make their message so appealing? Because they've learned the techniques of effective communication--and you can too. Drawing on his rich background as a psychotherapist and advertising executive as well as a nationally syndicated Air America radio host, Thom Hartmann tells how to communicate the progressive message in a compelling and persuasive way. He explains what science has learned about how people actually perceive information and shows how to use this knowledge to truly connect with people. Cracking the Code gives you the tools you need to refute right-wing propaganda and reclaim America as a nation of We the People.
"No one communicates more thoughtfully or effectively on the radio airwaves than Thom Hartmann. He gets inside the arguments and helps people to think them through--to understand how to respond when they're talking about public issues with coworkers, neighbors, and friends. This book explores some of the key perspectives behind his approach, teaching us not just how to find the facts, but to talk about what they mean in a way that people will hear."
--Paul Loeb, author of Soul of a Citizen
"Thom Hartmann's book is an excellent primer in communication techniques. But unlike other message makers, Hartmann has genuine substance. He is restoring the radical populist tradition to the mainstream of our culture. Much of what we revere as Americans, Hartmann believes, was created by radicals who simply were ahead of their time."
-- Tom Hayden
"Thom Hartmann ought to be bronzed. His new book sets off from the same high plane as the last and offers explicit tools and how-to advice that will allow you to see, hear, and feel propaganda when it's directed at you and use the same techniques to refute it. His book would make a deaf-mute a better communicator. I want him on my reading table every day, and if you try one of his books, so will you."
--Peter Coyote, actor and author of Sleeping Where I Fall "In Cracking the Code, Thom Hartmann, America's most popular, informed, and articulate progressive talk show host and political analyst, tells us what makes humans vulnerable to unscrupulous propagandists and what we can do about it. It is essential reading for all Americans who are fed up with right-wing extremists manipulating our minds and politics to promote agendas contrary to our core values and interests."
--David C. Korten, author of The Great Turning: From Empire to Earth Community and When Corporations Rule the World and board chair of YES! magazine
This book ties all those different ideas and approaches together, in an easily understandable, coherent package.
"Cracking the Code" feels like Thom is in the room talking, explaining, and backing up his information just like he does every day on his talk show.
Thom's book is very well written - it is quick read, though I think I will read through it again to reinforce the message.
If Thom Hartmann was required reading in high school civics classes, America would not be in the mess it is today.
READ THIS BOOK.
He has practical methods for preparing yourself for discussions on topics and for methods of interacting with people with whom you are debating an issue. Very good approach.Published 10 months ago by Lg smart TV user
We listen to Thom Hartmann every day over the internet. We learn something new every day and his books enhance the message greatly. Read morePublished 13 months ago by Kurt Grow
This is a must read for liberals. Also should be read by Fox New watchers who believe what Fox tells them. This is the story behind the propaganda.Published 14 months ago by David Shore
This was a great purchase. We were very satisfied and would recommend this vendor to others. The experience was positive.Published 15 months ago by mp59mm
it's very good ... .... ... ... ... ... ... ... ... ... ... ./.. ,... ... ... ... ... ... .Published 17 months ago by Jeffrey J. Budzek
Most books in the "political" category are designed to make you angry at the other side, and succeed at that. Read morePublished 18 months ago by B. Schuman
I have read many of Mr. Hartmann's books, but have rarely reviewed them because, even as a self-identifying black liberal, I usually do not agree with him. Read morePublished 18 months ago by Herbert L Calhoun
Enjoyed the book. It not only talked about techniques to use, the author used them, which made them more easily understood. Read morePublished on December 7, 2010 by white paper