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As you read deeply in this book, you'll see things you hadn't realized were there--in everything from advertising to political rants. You'll learn the three ways people absorb information and how to appeal to each to get your message across, the kinds of words to use when trying to sway people and the kinds to avoid. why politics is all about stories and how knowing what those stories are will help you understand and connect with your audience, and much more.
Whether you're a politician, an activist, a volunteer, or a concerned citizen, you'll develop a strong sense for how to reach into that part of the collective human psyche where we truly do have the power to create a new world. --This text refers to an out of print or unavailable edition of this title.
The Art and Science of Political Persuasion
Too many Americans are acting against their best interests, buying into a right-wing line whose practical effect is to leave them marginalized and struggling. Why are the representatives the Right able to make their message so appealing? Because they've learned the techniques of effective communication--and you can too. Drawing on his rich background as a psychotherapist and advertising executive as well as a nationally syndicated Air America radio host, Thom Hartmann tells how to communicate the progressive message in a compelling and persuasive way. He explains what science has learned about how people actually perceive information and shows how to use this knowledge to truly connect with people. Cracking the Code gives you the tools you need to refute right-wing propaganda and reclaim America as a nation of We the People.
"No one communicates more thoughtfully or effectively on the radio airwaves than Thom Hartmann. He gets inside the arguments and helps people to think them through--to understand how to respond when they're talking about public issues with coworkers, neighbors, and friends. This book explores some of the key perspectives behind his approach, teaching us not just how to find the facts, but to talk about what they mean in a way that people will hear."
--Paul Loeb, author of Soul of a Citizen
"Thom Hartmann's book is an excellent primer in communication techniques. But unlike other message makers, Hartmann has genuine substance. He is restoring the radical populist tradition to the mainstream of our culture. Much of what we revere as Americans, Hartmann believes, was created by radicals who simply were ahead of their time."
-- Tom Hayden
"Thom Hartmann ought to be bronzed. His new book sets off from the same high plane as the last and offers explicit tools and how-to advice that will allow you to see, hear, and feel propaganda when it's directed at you and use the same techniques to refute it. His book would make a deaf-mute a better communicator. I want him on my reading table every day, and if you try one of his books, so will you."
--Peter Coyote, actor and author of Sleeping Where I Fall "In Cracking the Code, Thom Hartmann, America's most popular, informed, and articulate progressive talk show host and political analyst, tells us what makes humans vulnerable to unscrupulous propagandists and what we can do about it. It is essential reading for all Americans who are fed up with right-wing extremists manipulating our minds and politics to promote agendas contrary to our core values and interests."
--David C. Korten, author of The Great Turning: From Empire to Earth Community and When Corporations Rule the World and board chair of YES! magazine --This text refers to an out of print or unavailable edition of this title.
Such a clear and concise explanation of what is happening in the nation today!Published 8 months ago by Linda Abbott-Roe
Thom Hartmann should run for president! If I had teachers like him in high school, maybe I would have enjoyed it more. He's brilliant!Published 13 months ago by tv lover
especially when it revolves around how people interpret themselves, how to speak to those intepretations, and how to either amass this power for good or ill.Published 13 months ago by Clifton Thompson
Everything Thom Hartmann writes is worth reading in my world of books.Published 14 months ago by Judith Sabo
Thom Hartmann is a treasure!!! So intelligent, well informed and calm in his approach to the craziness we have shoved down our throats all the time. Read morePublished 14 months ago by RHSgirl
If Thom Hartmann was required reading in high school civics classes, America would not be in the mess it is today.
READ THIS BOOK.