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Cracking Creativity: The Secrets of Creative Genius
 
 
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Cracking Creativity: The Secrets of Creative Genius [Paperback]

Michael Michalko (Author)
4.7 out of 5 stars  See all reviews (58 customer reviews)

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Book Description

June 26, 2001
In this trailblazing book, internationally renowned business creativity expert Michael Michalko shows how creative people think—and how to put their secrets to work for you. To create this book, Michalko researched and analyzed hundreds of history's greatest thinkers—from Leonardo da Vinci to Pablo Picasso—and then brought their techniques into the modern home and workplace. The follow-up to the popular THINKERTOYS, which sold over 80,000 copies.

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Cracking Creativity: The Secrets of Creative Genius + Thinkertoys: A Handbook of Creative-Thinking Techniques (2nd Edition) + Thinkpak: A Brainstorming Card Deck
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Editorial Reviews

Review

"Creative-thinking expert Michael Michalko offers a series of idea-inspiring resources and techniques. . . . CRACKING CREATIVITY is peppered with anecdotes and exercises to help push you to your creative limit." — How“Sometimes the craziest ideas are the most inspired. . . . "You don't have to score 1600 on the SATs or build your own computer to approach your craft with genius. . . .[this] book is filled with exercises that illustrate the benefits of looking at problems from different angles." — TheOrlando Sentinel"CRACKING CREATIVITY unveils the secrets of creative genius and brings life-changing creative techniques into everyone's reach. By comparing the thinking strategies of over 100 of history's most creative minds, the book shows readers how to approach problems with new vision and discover a world of innovative solutions to everyday challenges."—New Equipment Digest "CRACKING CREATIVITY delivers an arsenal of powerful creative thinking tools that can be used to tackle virtually any type of technical problem and create new ideas. The closest thing we have to a tactical instruction manual for thinking like a genius." —American Creativity Association

About the Author

MICHAEL MICHALKO is a leading creativity expert who specializes in leading creative thinking workshops, seminars on fostering creativity, and think tanks. His clients range from Fortune 500 corporations such as DuPont, Xerox, Kellogg's, General Electric, Kodak, Microsoft, Exxon, General Motors, Ford, AT&T, WalMart, and Hallmark to governmental agencies. As an officer in the U.S. Army, Michalko organized a team of NATO specialists and international academics in Frankfurt, Germany, to research, collect, and categorize all known inventive thinking methods. After leaving military service, he was contracted by the CIA to facilitate think tanks and brainstorming sessions. Michalko currently works with clients worldwide.

Product Details

  • Paperback: 320 pages
  • Publisher: Ten Speed Press (June 26, 2001)
  • Language: English
  • ISBN-10: 1580083110
  • ISBN-13: 978-1580083119
  • Product Dimensions: 7.3 x 0.9 x 9 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (58 customer reviews)
  • Amazon Best Sellers Rank: #14,068 in Books (See Top 100 in Books)

More About the Author

Michael Michalko is one of the most highly acclaimed creativity experts in the world. As an officer in the U.S. Army, Michael organized a team of NATO intelligence specialists and international academics in Frankfurt, Germany, to research, collect, and categorize all known inventive-thinking methods. His team applied the methods to various NATO military, political, and social problems and produced a variety of breakthrough ideas and creative solutions to new and old problems. Michael later applied these creative-thinking techniques to problems in the corporate world with outstanding successes. The companies he worked with were thrilled with the breakthrough results they achieved, and Michael has since been in the business of developing and teaching creative-thinking workshops and seminars for corporate clients around the world.
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He is the author of the best-seller THINKERTOYS: A HANDBOOK OF CREATIVE THINKING TECHNIQUES.

He is also the author of Thinkpak (A Brainstorming Card Set), which is a novel creative-thinking tool that is designed to facilitate brainstorming sessions, and Cracking Creativity (The Secrets of Creative Geniuses)which describes the common thinking strategies creative geniuses have used in the sciences, art, and industry throughout history and shows how we can apply them to become more creative in our business and personal lives.

Customer Reviews

Most Helpful Customer Reviews
109 of 120 people found the following review helpful
I was taken aback. December 18, 2001
Format:Hardcover
A book for inventors, craftsmen, artisans, scientists, businesses, teachers, and most of all us students.
Michael Michalko's book made many areas fall into place for me, not to mention assisting my individual creative landscape, exercising my field of study, and mobilizing my creative engine.

Over the past year, I have been heavily engaged in memory improvement. Busy in such areas as loci mnemonics, peg systems, hypnosis, and many other regions. Cracking Creativity showed how rigid my thinking had become.
For example, pg.42 there is an experiment where students were separated into two groups. The groups were asked to read a passage of the Kansas-Nebraska Act. One group was asked to simply learn the passage and the other group were asked to read from "multiple perspectives," example: an author's perspective, another person perspective, also including their own perspective. Which group learned more information? Of course, the group that used multiple perspectives outperformed the other group. Furthermore Michael elaborates on this process and places many ideas on the table. He called this subchapter "Da Vinci's Multiple Perspectives," further along the chapter he elaborates "Take on a Different Role," then "Imagine You Are the Problem" and many more areas further along that blend to create a vast pool of creative thinking. I found this particular area very useful. Michael does not simply show problems in creativity without a creative plan-of-action for facilitation. He brings creative solutions to mind and elaborates on them in detail. He gives many examples for looking at a problem or solution, in many different perspectives.

Strategy Six: Looking At The Other Side, is an outstanding section in which paradoxes are shown and analyzed. A spectacular section of most importance, which I will not detail, one must read for themselves.

To my pleasure Michael thoroughly discusses, displays, and employs Mind Maps (Tony Buzan). Before Mind Maps are discussed, Michael shows a similar technique of Mind Mapping called "fishbone." Fishbone's are similar to Mind Maps and are an excellent idea organizer very similar to Mind Maps. Having read a number of books on Mind Mapping, I now recommend Cracking Creativity as "high priority Mind Map reading material." I rank this book second, only to be in favor of Tony Buzan's book "The Mind Map Book." This book offers many creative ideas that are shown for Mind Mapping.

There are many different techniques for creative insight located in this book, so many in fact, I only scratched the surface. Michael frequently comments on famous inventors, thinkers, and artists from science, mathematics, history, etc. in order to further his point of creative thought throughout this book.

For consideration: anyone reading this book should have a proactive mind and a healthy dose of perspiration otherwise an individual may not use the techniques provided. Many of the techniques provided require a pencil, notebook, and very little mental capacity. Group techniques are also extensively employed. Michael Michalko shows us the tools but they are useless if unused. More importantly this book showed MY OWN SELF how to think differently, analyze problems, create solutions, and even create more problems for which my mind now can easily produce solutions. In asking the right questions, Michael Michalko showed me perfectly.

I would like to recommend the hardcover edition of Cracking Creativity. Having not read the paperback edition, I found the hardcover edition of pleasurable type, large pages and diagrams nicely represented.

If I were to summarize this book, I would use the statement on pg. 158 under strategy five: Connecting the Unconnected
"Using this model, it is possible to see what can be done about randomly connecting unrelated subjects in thinking. The first step is to be aware that there is the possibility of this thinking strategy. The second step is to learn how to do it. The third step is to use this strategy as often as you can and to get rid of any inhibitions that interfere with your using it. "

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48 of 55 people found the following review helpful
It's In There Somewhere January 5, 2000
Format:Hardcover
According to Michalko, what are the best strategies for "cracking" the barriers to human creativity?

1. Knowing how to see 2. Making a thought visible 3. Thinking fluently 4. Making novel combinations 5. Connecting the unconnected 6. Looking at the other side 7. Looking in other worlds 8. Finding what you are not looking for 9. Awakening the collaborative spirit

The phrases "can activate" and "can enable" correctly suggest potentiality. However, if you are already convinced that you cannot think more creatively, you won't. Henry Ford once observed that those who think they can and those who think they can't are both right.

Cracking Creativity will help you to develop the skills needed to release from within all manner of ideas, perspectives, and insights which (until now) have been suppressed. When we face an especially complicated problem or especially difficult question, he suggests that we ask "What are the alternatives and options? How should each be evaluated? Where are there possible connections? Perhaps synergies?" Of course, after we think outside the box and come up with really cool stuff, we have to figure out how to get it back into the box. Perhaps that is another book Michalko will one day write.

On average, humans use only 15-17% of the cerebral cortex, that portion of the brain where the most important intellectual transactions occur. No guarantees, of course, but chances are that a careful reading of Cracking Creativity will increase the percentage you use. What are you waiting for?

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43 of 49 people found the following review helpful
Format:Hardcover
If you type in the word CREATIVITY in any search engine, you are likely to get a REALLY LONG list of relevant titles and information. How can you tell which title is better? For me the best title would be the one that prompts you to THINK and come up with something ACTIONABLE.

Packed with facinating stories, mind-stretching exercises, inspirating quotes, funny visuals, step-by-step guidelines and checklists, Michalko has successfully written two CLASSICS on the subject of Creativity. The two books give you ALL the powerful tools and techniques you need to generate creative ideas in split second. The tools are so useful that I have copies of the books, both at home and in my office.

I consider Thinkertoys as the ENCYCLOPAEDIA of creative thinking (TOOLS) while Cracking Creativity will definitely give you the MAGIC RECIPE (IDEA GENERATING PROCESS), which gaurantees creative output every time.

Get yourself a copy, I am sure you will find it ENTERTAINING and practical. I am looking forward to Michalko's third book on the subject. I am sure it will be another great hit!

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Most Recent Customer Reviews
Great book
I've heard about this book some time ago as very useful especially for people involved in running creative workshops, guiding groups and making research. Read more
Published 1 month ago by Marcin Piotrowski
Cracking Creativity
So far, it's terrific. I haven't had time to read much of it yet. It's one of those books I want to read slowly and thoughtfully.
Published 2 months ago by yumyumpie
Content
This book is very interesting and fun to read. Techniques mentioned in the book are very practical and useful. They could be applied in both personal life and your career. Read more
Published 5 months ago by Yuuuuuu
Lots of methodologies for brainstorming
The book contained a lot of different ideas for mapping out ideas related to a topic, both for individuals and for groups.
Published 12 months ago by Neal Groothuis
Dissapointing
I purchased this book hoping to get new insights into creative methods, but it ended up disappointing me. Read more
Published 16 months ago by Chris Squibb
Great book for innovators and inventors
This book has a lot of real tools to help you think and view challenges and opportunities differently. Read more
Published 18 months ago by Jeff Bennett
awesome!
This book is for would-be awesome people. Not for the unchallenging minds. Creativity is life, and this book sharpens the tool to shape your life the way you want it. Read more
Published on May 15, 2010 by M. Reddy
AWESOME book
This book is an outstanding read and opens your mind to a ton of creative processes to spur creativity. Read more
Published on November 18, 2009 by Steven R. Scheuber
A very irritating and inaccurate book.
This author likes to reference creative people throughout history (Freud, da Vinci, Darwin, Einstein, Bohr, Feinman, Edison, Tesla, Picasso, and many others). Read more
Published on November 10, 2009 by ss8tzb
Puts you into a different mind set
I really enjoyed reading this book. This is unusual because I am not an avid reader at heart. The author presents many historical case studies of creativity and demonstrates how... Read more
Published on August 7, 2009 by J. Meyer
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Inside This Book (learn more)
First Sentence:
How do geniuses come up with ideas? Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
major cause categories, imaginary excursion, structured imagination, dissimilar subjects, forcing connections, same old ideas, list your ideas, random stimuli
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Leonardo da Vinci, Thomas Edison, Walt Disney, New York, Alexander Graham Bell, Richard Feynman, Niels Bohr, Alexander Fleming, David Bohm, Paul Cézanne, Connecting the Unconnected, Nobel Prize, Martha Graham, Nikola Tesla, Albert Rothenberg, Awakening the Collaborative Spirit, John Gould, Smithsonian Institute, William James, Thinking Fluently, Sigmund Freud, Making Novel Combinations, Federal Express, Louis Pasteur, Los Angeles
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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