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Cracking the Japanese Market: Strategies for Success in the New Global Economy [Hardcover]

James Morgan (Author)

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Book Description

Publication Date: April 4, 1991

Despite the fact that Japan has eliminated or significantly reduced import teriffs, there is still an impression that the Japanese market is closed to western companies. Regulation still exists, but ignorance of the Japanese market is a factor in holding back western companies from pursuing business goals in Japan. The authors are members of Applied Materials Inc, an American supplier of advanced processing equipment to the semiconductor industry that has succeeded in breaking into the Japanese market. This book describes their achievement, and provides advice on doing business in Japan.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } Despite the fact that Japan has eliminated or significantly reduced import teriffs, there is still an impression that the Japanese market is closed to western companies. Regulation still exists, but ignorance of the Japanese market is a factor in holding back western companies from pursuing business goals in Japan. The authors are members of Applied Materials Inc, an American supplier of advanced processing equipment to the semiconductor industry that has succeeded in breaking into the Japanese market. This book describes their achievement, and provides advice on doing business in Japan.

Editorial Reviews

Review

Andrew S. Grove President and CEO, Intel Corporation The Japanese market is a tough one -- perhaps the toughest in the world. This book embodies the experience of a firm that learned to compete in that market and succeed. -- Review

About the Author

James C. Morgan is chairman and chief executive officer of Applied Materials, Inc., the world's largest independent manufacturer of semiconductor equipment. Mr. Morgan is a member of the National Advisory Committee on Semiconductors, which advises President Bush and the Congress on a national strategy to strengthen the competitiveness of the U.S. semiconductor industry. He is also co-chairman, with Akio Morita, of the Japan-Western U.S. Association.

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Product Details

Hardcover: 295 pages
Publisher: Free Press (April 4, 1991)
Language: English
ISBN-10: 0029216915
ISBN-13: 978-0029216910
Product Dimensions: 9.6 x 6.5 x 1.1 inches
Shipping Weight: 1.3 pounds
Amazon Best Sellers Rank: #2,293,119 in Books (See Top 100 in Books)

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Inside This Book (learn more)

First Sentence:
You can pick up a newspaper in virtually any community in America today and read the same story. Read the first page

Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Applied Materials, Fuji Xerox, Texas Instruments, Sun Microsystems, Japan Development Bank, Bank of Tokyo, Fuji Photo, Molex Japan, Nippon Steel, World War, Narita Technology Center, North America, Silicon Valley, General Electric, Levi Strauss, San Francisco, Tokyo Stock Exchange, Information Age, Santa Clara, Tetsuo Iwasaki, Bayer Yakuhin, Computer Series, Japan Sales, Large Retail Store Law

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Citations (learn more)

5 books cite this book:

New Emerging Japanese Economy: Opportunity and Strategy for World Business by Panos Mourdoukoutas on page 11, and Back Matter
Business Systems Engineering: Managing Breakthrough Changes for Productivity and Profit by Gregory H. Watson in Back Matter
Total Productivity Management (TPmgt): A Systemic and Quantitative Approach to Compete in Quality, Price and Time by David J. Sumanth on page 61
The Making of Silicon Valley: A One Hundred Year Renaissance by Ward Winslow in Back Matter
Corporate Links And Foreign Direct Investment In Asia And The Pacific by Eduard K.y. Chen on page 151

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