From Publishers Weekly
coeditor Hansen and business writer Allen (Nothing Down
) promote the idea that ultimate success is achieved through four key wealth codes: the Destiny Code (discovering your place in the universe); the Prism Code (finding the path to success); the Angel Code (building the right team); and the Star Code (finding the right customers). The codes form the basis of the chapters that follow, which specify how exactly to crack each one and to create an ultimate life's work. There is some useful advice, mainly on assembling the right support system, maximizing the potential of ideas and giving back. Unfortunately, these core concepts are made unnecessarily complex by a byzantine system of related buzzwords (Serendestiny, hundredfolding). The pace is further slowed by intermittent word puzzles that repeat key adages and by inspirational quotations at the perimeter of each page. Still, there's more than enough to inspire readers to make the connection between personal passion and wealth potential.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Two of the best-selling nonfiction authors of all time have joined forces to produce a unique business book that melds the ideas of spirituality with those of entrepreneurship. Hansen is the co-creator of the immensely popular Chicken Soup for the Soul series, and Allen wrote the blockbuster real-estate investing guide Nothing Down
(1983). They use the term higher power
throughout the book to refer to God, spirit, or whatever creative force most people believe in yet so few bring to the table when discussing business matters. For most business authors, this would be venturing into risky territory, particularly when such out-there terms as loverage
are used freely throughout the book. But for these two, the approach seems to come naturally, and the idea that the higher power only entrusts great wealth to those who are capable of handling it ultimately makes a lot of sense. The time-honored tradition of tithing plays a pivotal role, as well as the idea that the universe is coded and that we each have at least one million-dollar idea locked within us, with the authors providing the keys to unlock it. The book also literally contains many codes and puzzles within the text, which can either be intriguing or distracting depending on your penchant for solving them. David SiegfriedCopyright © American Library Association. All rights reserved