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Cracking the Millionaire Code: Your Key to Enlightened Wealth Hardcover – May 31, 2005


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Product Details

  • Hardcover: 320 pages
  • Publisher: Crown Business; 1ST edition (May 31, 2005)
  • Language: English
  • ISBN-10: 1400082943
  • ISBN-13: 978-1400082940
  • Product Dimensions: 9.4 x 6.5 x 1.1 inches
  • Shipping Weight: 1.3 pounds
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (74 customer reviews)
  • Amazon Best Sellers Rank: #896,142 in Books (See Top 100 in Books)

Editorial Reviews

From Publishers Weekly

Chicken Soup coeditor Hansen and business writer Allen (Nothing Down) promote the idea that ultimate success is achieved through four key wealth codes: the Destiny Code (discovering your place in the universe); the Prism Code (finding the path to success); the Angel Code (building the right team); and the Star Code (finding the right customers). The codes form the basis of the chapters that follow, which specify how exactly to crack each one and to create an ultimate life's work. There is some useful advice, mainly on assembling the right support system, maximizing the potential of ideas and giving back. Unfortunately, these core concepts are made unnecessarily complex by a byzantine system of related buzzwords (Serendestiny, hundredfolding). The pace is further slowed by intermittent word puzzles that repeat key adages and by inspirational quotations at the perimeter of each page. Still, there's more than enough to inspire readers to make the connection between personal passion and wealth potential.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist

Two of the best-selling nonfiction authors of all time have joined forces to produce a unique business book that melds the ideas of spirituality with those of entrepreneurship. Hansen is the co-creator of the immensely popular Chicken Soup for the Soul series, and Allen wrote the blockbuster real-estate investing guide Nothing Down (1983). They use the term higher power throughout the book to refer to God, spirit, or whatever creative force most people believe in yet so few bring to the table when discussing business matters. For most business authors, this would be venturing into risky territory, particularly when such out-there terms as loverage and serendestiny are used freely throughout the book. But for these two, the approach seems to come naturally, and the idea that the higher power only entrusts great wealth to those who are capable of handling it ultimately makes a lot of sense. The time-honored tradition of tithing plays a pivotal role, as well as the idea that the universe is coded and that we each have at least one million-dollar idea locked within us, with the authors providing the keys to unlock it. The book also literally contains many codes and puzzles within the text, which can either be intriguing or distracting depending on your penchant for solving them. David Siegfried
Copyright © American Library Association. All rights reserved

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Customer Reviews

It's obvious these guys are just out to make money and waste people's time.
Gary
They explain that their path is very much filled with Higher Power and spiritual principles.
Robert D. LeBlanc
I bought this book after reading the back cover, I did not flip through the pages first.
Amazon Customer

Most Helpful Customer Reviews

122 of 139 people found the following review helpful By Shane A. Brewer on July 11, 2005
Format: Hardcover
I picked up "Cracking The Millionaire Code" as I had read "The One Minute Millionaire" before, and enjoyed it. However upon reading "Cracking The Millionaire Code", I was left thinking, "What did I get out of this book?"

Essentially this book is about creating "Enlightened Wealth", or rather earning money to give it away to charities. Now don't get me wrong, I'm all for philanthropy, but this book attempts to be both spiritual to all beliefs and be about wealth creation, and ends up doing neither.

Robert Allen and Mark Hansen's universalism is dripping out of this book. Plus they over utilize the "rely on the higher power" without really getting into how to go about it. Again, not that I believe contacting a "higher power" for seeking wisdom and understanding. However too much of this book is just repeating the statement, "Seek the higher power." Want a better marketing plan? Seek the higher power. Want to increase your sales? Seek the higher power.

There are a couple of good points in this book, but they are few and not worth the time and effort to search them out.

If you offended but the "higher power" idea, steer clear of this book. If you offended by "universalism", steer clear of this book. If you don't want to waste your time, steer clear of this book. 2 out of 5 stars.
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23 of 25 people found the following review helpful By M. Robert Steers on September 10, 2005
Format: Hardcover
As a reader, if this is your first look into enlightened wealth creation and the world of MV Hansen, then this is not a bad book to start with. However even as a first book it is incredibly light reading, and I would certainly recommend "One Minute Millionaire" over this book.

In a nutshell the book lacks flow, trys to employ too many "clever" techniques in writing and really only covers most of the ground covered in other books by the same authors.

Truly and unfortunate dissapointment
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17 of 18 people found the following review helpful By L. Harris on January 9, 2006
Format: Hardcover
I listened to the audio CDs of this book (unabridged) and I have to say that I was feeling somewhat inspired about halfway through the CDs. They have a system for how to come up with ideas(million dollar ideas of course), and show how to flesh those ideas out. It really is helpful to be exposed to structured ways to make an idea into a money-maker. My thought processes were expanded by the list of questions and steps they led you through as you processed your idea(s).

The acronyms were over the top by the 5th CD, STAR, DIAMOND, ANGEL etc. (They have the "Chicken Soup" group to appease after all.) As said in other reviews, the use of the phrase "Higher Power" starts to wear after a while, whether you believe in God (as I do) or some other diety. They are trying to be everything to everyone, and they should lay off that.

In retrospect, the greatest value I've gained from these guys is thinking about the fine art of collaborating with other companies/individuals in search of mutual profit.

These guys think in an opportunistic way about everything: "How can I angle to get a buck out of everything I say or do?" They reference their website about a thousand times, which you must sign up to use; they promise to only use your personal information for reputable companies they have contracted with to offer you products you may find valuable. They are also masters of product placements for kickbacks (I'm assuming) from the companies they promote. For example they reference FedEx numerous times as an example company, but UPS not once. My tone may be a bit sarcastic, but I really am looking at the world in a different way in terms of thinking of cross-promotion opportunities where everybody profits.
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30 of 37 people found the following review helpful By A. Properties Inc. on May 17, 2006
Format: Hardcover
By turning people away from a book that may be capable of strengthening someone's spirituality, nothing good comes as a result. If you think you are saving someone MONEY, consider that that someone that is reading all these posts may have a need for a very particular message being portrayed in this book. Yes, much focus is on God. I want to give everyone here a head's up on what happened to me.

I BEGAN TO READ THE BOOK. EARLIER, I HAD NOT BEEN VERY LOVING TOWARD SOMEONE BASED ON THE FINANCIAL STRUGGLE I'M FACING. ANTHONY ROBBINS HAD A QUOTE IN THE BOOK THAT STATES THAT IN ORDER TO ENJOY ABUNDANCE, YOU MUST BE THANKFUL. JOEL OSTEEN SAYS EXACTLY THE SAME THING. I PUT THE BOOK DOWN, TIRED-EYED AND READY FOR SLEEP. I HAD FELT GOD WAS TELLING ME SOMETHING. I PRAYED. I THANKED HIM FOR WHAT I HAD... I GAVE. I GAVE THANKS. THIS MORNING, I WENT OUT TO GET YESTERDAY'S MAIL. A DOCTOR BILL CAME IN FROM THE DOCTOR'S OFFICE. 3 ANONYMOUS PEOPLE FROM THE DOCTOR'S OFFICE HAD PAID MY BILL. CREDIT CARD RECEIPTS WERE INCLUDED AS PROOF (SWEAR ON IT). ABOUT A HALF HOUR LATER, I RECEIVED A PHONE CALL FROM A NEW CUSTOMER ASKING FOR MY SERVICES. THE COMPENSATION FROM HER WILL BE ABOUT $1000.00. DID I MENTION I'VE BEEN BORROWING MONEY FOR FOOD BECAUSE I'M IN A DEEP FINANCIAL STATE OF TROUBLE? SOON AFTER THAT PHONE CALL, A FRIEND CALLED ME. HE OFFERED ME A VERY EASY JOB OPPORTUNITY.... DECORATING HIS HOME. HE WILL BE PAYING ME $20.00/HR UNTIL FINISHED. SOON AFTER, MY CREDIT CARD COMPANY CALLED. I AM LATE ON 3 PAYMENTS DUE TO DEALS FALLING THROUGH IN MY JOB (REAL ESTATE). THE WOMAN ASKED ME IF I COULD PAY. I TOLD HER MY SITUATION NICELY. SHE DID NOT YELL. SHE EXCUSED ME FROM PAYING RIGHT NOW, NOTATING FINANCIAL HARDSHIP ON MY ACCOUNT.

WHAT EVERYONE MAY BE MISSING IS THE GOD PART.
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