Cracking the Millionaire Code: Your Key to Enlightened Wealth [Hardcover]

Mark Victor Hansen (Author), Robert G. Allen (Author)

Book Description

Publication Date: May 31, 2005

Why do some people struggle financially while others seem destined for more prosperous lives? What if you could enjoy a more abundant lifestyle without sacrificing anything you now hold dear—your values, your health, your spirituality, your freedom, your friends and family? Take it from two authors who know firsthand: You can.

Mark Victor Hansen is coauthor of the phenomenally successful Chicken Soup for the Soul series, and Robert G. Allen is the author of the blockbuster paradigm-shifting bestseller Nothing Down. But it wasn’t always that way. Neither author is a stranger to failure. Both have lost everything—more than once! But, independent of each other and over time, these two men came up with principles for helping both themselves and others. They began conducting their business lives along enlightened lines, and since then their joy and their wealth have grown exponentially.

Now, with this book, Hansen and Allen have teamed up to provide you with their time-tested tenets for unlocking the secrets of creating Enlightened Wealth. The keys lie in the book’s four wealth codes:

•The Destiny Code

•The Prism Code

•The Angel Code

•The Star Code

Along the way you’ll read stories of people just like you who have discovered the extraordinary lives they were meant to live and stepped into them. You’ll learn how to turn your unknown assets into millions, create your own Enlightened Wealth Statement, unleash the power of “hundredfolding,” follow the 101-Day Plan to your first million, and use Residual Philanthropy to pave your way to even greater wealth.

And the beauty of it all is that the first tumbler to click into place is found inside of you—it’s based on doing what comes naturally. Once you determine what you love to do (and the pages ahead have dozens of tips for doing so), you enlighten your journey with the fire of your true passion.

Yes, this is going to take determination and hard work, but once you’ve cracked the Millionaire Code, all your effort will seem “right” in a way that it never did before.

Are you ready to become the next enlightened millionaire?

Learn the fastest, most natural route to prospering with integrity:

•Discover your enlightened million-dollar idea

•Turn your unknown assets into millions

•Gather an amazing team around you

•Unleash the power of “hundredfolding”

•Follow the 101-Day Plan to your first enlightened million

•Use Residual Philanthropy to pave your way to even greater wealth

Like the dozens of people whose inspiring stories of Enlightened Wealth are told in the pages of this book, you can live the life you want—the life you were meant to lead. What are you waiting for?

Editorial Reviews

From Publishers Weekly

Chicken Soup coeditor Hansen and business writer Allen (Nothing Down) promote the idea that ultimate success is achieved through four key wealth codes: the Destiny Code (discovering your place in the universe); the Prism Code (finding the path to success); the Angel Code (building the right team); and the Star Code (finding the right customers). The codes form the basis of the chapters that follow, which specify how exactly to crack each one and to create an ultimate life's work. There is some useful advice, mainly on assembling the right support system, maximizing the potential of ideas and giving back. Unfortunately, these core concepts are made unnecessarily complex by a byzantine system of related buzzwords (Serendestiny, hundredfolding). The pace is further slowed by intermittent word puzzles that repeat key adages and by inspirational quotations at the perimeter of each page. Still, there's more than enough to inspire readers to make the connection between personal passion and wealth potential.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist

Two of the best-selling nonfiction authors of all time have joined forces to produce a unique business book that melds the ideas of spirituality with those of entrepreneurship. Hansen is the co-creator of the immensely popular Chicken Soup for the Soul series, and Allen wrote the blockbuster real-estate investing guide Nothing Down (1983). They use the term higher power throughout the book to refer to God, spirit, or whatever creative force most people believe in yet so few bring to the table when discussing business matters. For most business authors, this would be venturing into risky territory, particularly when such out-there terms as loverage and serendestiny are used freely throughout the book. But for these two, the approach seems to come naturally, and the idea that the higher power only entrusts great wealth to those who are capable of handling it ultimately makes a lot of sense. The time-honored tradition of tithing plays a pivotal role, as well as the idea that the universe is coded and that we each have at least one million-dollar idea locked within us, with the authors providing the keys to unlock it. The book also literally contains many codes and puzzles within the text, which can either be intriguing or distracting depending on your penchant for solving them. David Siegfried
Copyright © American Library Association. All rights reserved

See all Editorial Reviews

Product Details

• Hardcover: 320 pages
• Publisher: Crown Business; 1ST edition (May 31, 2005)
• Language: English
• ISBN-10: 1400082943
• ISBN-13: 978-1400082940
• Product Dimensions: 6.1 x 1.1 x 9.4 inches
• Shipping Weight: 1.3 pounds (View shipping rates and policies)
• Average Customer Review: 3.0 out of 5 stars  See all reviews (71 customer reviews)
• Amazon Best Sellers Rank: #863,281 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

116 of 133 people found the following review helpful:

2.0 out of 5 stars Disappointing, poorly writtten, July 11, 2005

By 

Shane A. Brewer (Canada) - See all my reviews
(REAL NAME)   

This review is from: Cracking the Millionaire Code: Your Key to Enlightened Wealth (Hardcover)

I picked up "Cracking The Millionaire Code" as I had read "The One Minute Millionaire" before, and enjoyed it. However upon reading "Cracking The Millionaire Code", I was left thinking, "What did I get out of this book?"

Essentially this book is about creating "Enlightened Wealth", or rather earning money to give it away to charities. Now don't get me wrong, I'm all for philanthropy, but this book attempts to be both spiritual to all beliefs and be about wealth creation, and ends up doing neither.

Robert Allen and Mark Hansen's universalism is dripping out of this book. Plus they over utilize the "rely on the higher power" without really getting into how to go about it. Again, not that I believe contacting a "higher power" for seeking wisdom and understanding. However too much of this book is just repeating the statement, "Seek the higher power." Want a better marketing plan? Seek the higher power. Want to increase your sales? Seek the higher power.

There are a couple of good points in this book, but they are few and not worth the time and effort to search them out.

If you offended but the "higher power" idea, steer clear of this book. If you offended by "universalism", steer clear of this book. If you don't want to waste your time, steer clear of this book. 2 out of 5 stars.

21 of 23 people found the following review helpful:

2.0 out of 5 stars A Let Down, September 10, 2005

By 

M. Robert Steers (Sydney, Australia) - See all my reviews
(REAL NAME)   

This review is from: Cracking the Millionaire Code: Your Key to Enlightened Wealth (Hardcover)

As a reader, if this is your first look into enlightened wealth creation and the world of MV Hansen, then this is not a bad book to start with. However even as a first book it is incredibly light reading, and I would certainly recommend "One Minute Millionaire" over this book.

In a nutshell the book lacks flow, trys to employ too many "clever" techniques in writing and really only covers most of the ground covered in other books by the same authors.

Truly and unfortunate dissapointment

14 of 15 people found the following review helpful:

4.0 out of 5 stars Hokie, but still valuable, January 9, 2006

By 

L. Harris (Kansas City, MO USA) - See all my reviews
(REAL NAME)   

This review is from: Cracking the Millionaire Code: Your Key to Enlightened Wealth (Hardcover)

I listened to the audio CDs of this book (unabridged) and I have to say that I was feeling somewhat inspired about halfway through the CDs. They have a system for how to come up with ideas(million dollar ideas of course), and show how to flesh those ideas out. It really is helpful to be exposed to structured ways to make an idea into a money-maker. My thought processes were expanded by the list of questions and steps they led you through as you processed your idea(s).
The acronyms were over the top by the 5th CD, STAR, DIAMOND, ANGEL etc. (They have the "Chicken Soup" group to appease after all.) As said in other reviews, the use of the phrase "Higher Power" starts to wear after a while, whether you believe in God (as I do) or some other diety. They are trying to be everything to everyone, and they should lay off that.
In retrospect, the greatest value I've gained from these guys is thinking about the fine art of collaborating with other companies/individuals in search of mutual profit.
These guys think in an opportunistic way about everything: "How can I angle to get a buck out of everything I say or do?" They reference their website about a thousand times, which you must sign up to use; they promise to only use your personal information for reputable companies they have contracted with to offer you products you may find valuable. They are also masters of product placements for kickbacks (I'm assuming) from the companies they promote. For example they reference FedEx numerous times as an example company, but UPS not once. My tone may be a bit sarcastic, but I really am looking at the world in a different way in terms of thinking of cross-promotion opportunities where everybody profits.
If you can look past the cheesiness they had to include for the Chicken Soup folks and watch how these guys operate (as detailed in the book and also as they try to operate on you, the reader), you will likely walk away with a keener sense of how to spot money-making opportunities and know how to capitalize on them in an ethical way.