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Cracking the New Job Market: The 7 Rules for Getting Hired in Any Economy Paperback – August 17, 2011


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Editorial Reviews

Review

Cracking the New Job Market: The 7 Rules for Getting Hired in Any Economy may end up being the only book you need in your job search and if it’s not, it comes tantalizingly close.” ―New York Journal of Books

Book Description

The rules for finding professional work once seemed clear and unwavering: capture career highlights in a resume, practice answers to standard interview questions, and do lots of face-to-face networking.

Cracking the New Job Market shows how these rules have changed and delivers new job-hunting strategies that actually work. The key, rather than to emphasize past accomplishments, is to sell your self on the value you can create for an employer. This new approach to getting hired requires new skills. Author R. William Holland, a human resources insider, shows job seekers how to:

• Gather information on what a prospective employer finds important

• Emphasize those skills, accomplishments, and qualities in tailored resumes and interview answers

• Identify the intersection between personal talents and what the marketplace needs

• Unlock the networking power of social media

• Negotiate the best possible offer

Enlightening and practical, this myth-busting book delivers seven powerful rules for landing a great job—even in a difficult economy.

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Product Details

  • Paperback: 256 pages
  • Publisher: AMACOM (August 17, 2011)
  • Language: English
  • ISBN-10: 0814417345
  • ISBN-13: 978-0814417348
  • Product Dimensions: 0.8 x 7.5 x 9.2 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #1,348,963 in Books (See Top 100 in Books)

More About the Author

R. William Holland (informally known as Bill) is an award winning college professor, business executive and author who has written three books on career management. Best selling author Barbara Ehrenreich has commented that he "has a sophisticated understanding of what is happening in the job market and what to do about it on a personal level."

That understanding is particularly in evidence in his latest book, The Path From Backpack to Briefcase: A Parent's Guide. "Today's job market requires that students take career preparation seriously, often well before they are ready to do so." In response, Holland lays out a path parents and students can follow to get to career survival and prosperity.

The inclusion of parents as a key component in the career maturation process of students before, during and after college reflects the realities of the new job market and is a welcome addition to the existing literature.

Bill taught at Michigan State University and the University of California, Riverside. He has held senior management positions with Right Management, the University of Pennsylvania, Andersen Consulting and others. He has served on the boards of several not-for-profits including the Pennsylvania Partnership for Children, the Philadelphia Area YMCA and the Chicagoland Chamber of Commerce.

Customer Reviews

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Most Helpful Customer Reviews

9 of 9 people found the following review helpful By Norman Reiss on August 15, 2011
Format: Paperback
There are many books which offer advice on job search strategies, but a few tips stand out in R. William Holland's offering. In the first few chapters, he advises us to closely examine the job description for the positions we apply for, then to highlight the parts of our background that are most relevant in the cover letter and resume we submit. Seems like simple advice, but many job hunters don't do this, then complain about how difficult it is to get interviews. He also offers reassurance that it's 'not our fault' when jobs end prematurely and we're forced to scramble to land a new gig.

If you're not yet convinced of the value of social media, there's a chapter that explains how sites such as LinkedIn, Facebook and Twitter can give you an advantage over traditional search methods. There's also the expected offerings on interviewing and negotiation, although much of these tips were already familiar to me.

Interestingly, Holland's claim that 'Career Choice Is More Than Following Your Passion' may be unsettling to those of us who have been advised differently in books such as What Color Is My Parachute. But it does provide some food for thought that having a strong interest in a profession doesn't always guarantee career success.

In today's challenging job market, the old methods of job search no longer work. Especially for those who are suddenly thrust into unemployment for the first time in a long while, Holland's book provides some worthwhile advice on how to 'demonstrate value' to attract potential employers.
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8 of 9 people found the following review helpful By Dr. Cathy Goodwin TOP 1000 REVIEWERVINE VOICE on August 2, 2011
Format: Paperback
It's impossible for anyone to write a perfect job search guide. Holland's is one of the better ones I've come across.

If you are searching for a new job, I'd recommend reading this guide and then talking to insiders in your industry to learn more about what they're really expecting.

On the plus side:

Holland gives a good discussion of writing a resume. He talks about adding value; this style is the same that many consultants (including me) have been promoting for years. The idea is to show accomplishments, not just list "tasks" (a word I think should be abolished from resumes when you target positions above the clerical level).

Holland also does a very good job of discussing places to seek opportunities, an overview of social media (you'll need to get more in-depth info but he gives you a good start), and a summary of how to dress and prepare for an interview. In particular, he points out that job candidates may need to dress more formally than employees of the company. They wear jeans but you probably shouldn't.

On the downside, a lot of his advice seems to be straight party line. It's not especially new or revolutionary: just put together in a readable, convenient package. The only major disagreement I have concerns cover letters. I recommend writing cover letters to answer the items in the ad directly, point by point.

I had trouble relating to the section on college students. For one thing, I don't think it's possible to be an expert on careers in all fields and all phases. Entry level career planning is totally different from midlife career planning. I also know many college students with liberal arts backgrounds who have enjoyed successful careers in major corporations. People skills are more important than just about anything.
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3 of 4 people found the following review helpful By EMM on November 30, 2011
Format: Paperback Verified Purchase
Based on the Amazon reviews, I picked up this book. As I read into the book, I began to skim more and more. The material is not very deep and I only came away with a few nuggets of relatively new info.
If this is a top level view into the job search world, you could do worse.
Whether this book addresses the 'new job market' is questionable, since it seemed as if this info was stale the moment it was printed.
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Format: Paperback
Once upon a time, in a land where jobs were plentiful and loyalty was rewarded, finding a job was easier. You typed up an attractive resume that listed your skills and responsibilities, you went on an interview or two, obtained a job offer, and happily worked at that company for many years--if not for the rest of your employed life.

As Holland's book indicates, the new job market doesn't resemble this model at all. Employers aren't as concerned with college degrees and former job titles. They want to know what value you can create for them in the future. Today's job seekers don't expect to stay within the same company or in the same position for more than a few years. And employers don't expect they will either. Social media has nearly replaced networking groups.

Holland uses his years of experience in human resources to offer sound advice for today's job seekers. His conversational, inspiring style will be much appreciated. While every chapter is a winner in this book, the 7 Rules are complemented by helpful Appendices that discuss how to encourage value creation in your children, how to financially plan for new career realities, how to apply the rules to worldwide employment, and an example of a functional resume.

Job seekers everywhere need to pick up a copy of this book!

I received a free copy of this book from the publisher. This review contains my honest opinions, for which I received no compensation of any kind.
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