The college-like text covers everything from software costs and international distribution to backing out of a deal and creating a fiscal-year forecast. Ron Kornfeld, founder of Harmonetrix, a Seattle-based business incubator, wrote a section on creating a business plan.
"The biggest challenge, really, with going from an idea to a real company is eliminating delay, is not having false starts," said Kornfeld, whose former company, Normandy Partners, worked with Internet start-ups. "When you get it right the first time, you do things inherently quicker." Bill Baxter, president of Bellevue-based Bsquare and a contributor to the book, said it also has pragmatic advice for those who have never run a company before. "I have an engineering background, not a business background," he said. "All of the things relating to business - accounting for the company, human relations, partnering, legal matters - those sorts of things didn't come naturally." -- Seattle Times, March 8, 2000
Cracking the New E-conomy is a handy handbook for software entrepreneurs: comprehensive in coverage and pithy in its content. -- Randall E. Stross, Author of eBoys and The Microsoft Way
Nothing e-asy about e-commerce
..."Cracking the New E-conomy" is a nuts-and-bolts guide to launching a business, from forming a corporation to picking an exit strategy.
Written by 68 experts and edited by Gary McAvoy, the book is divided into four sections, starting with a look at the nature of work today in an Internet economy. The remaining sections focus on the needs of startups, expanding companies and mature companies. Chapters cover accounting practices and how to hire and retain good staff.
"Within these covers you will hear the voices of experience: in law, marketing, finance, sales, intelligence and global commerce," McAvoy said. "Take heed - and succeed." -- Jeanne Lang Jones, dbusiness.com, Feb. 22, 2000
When you finish this book, you'll feel like you have just completed your degree work for an MBA. -- The Journal of New England Technology, April 4, 2000, By John Mello Jr.
Cracking the New E-conomy(tm):
Is a remarkable resource whether you're looking to be the next IPO phenomenon or are simply retooling your company after years in business.
Cracking the New E-conomy(tm):
Provides a glimpse into the soul of the software industry, a how-to from people who have achieved their dreams. Armed with the knowledge of successful entrepreneurs, you will find cracking into the new e-conomy will be easier and more rewarding.
Cracking the New E-conomy(tm):
Business tools for the entrepreneur
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Most Helpful Customer Reviews
8 of 8 people found the following review helpful:
5.0 out of 5 stars
If Only...,
By A Customer
This review is from: Cracking the New E-conomy: Business tools for the entrepreneur (Paperback)
If only this book had been available 18 months ago when I set out into the world of high-tech entrepreneurialism! Not only would I have done things different - I would have done them smarter and quicker. This book contains, in a very easy read, everything you need to get your business venture up and running. The writers know their stuff and are happy to share it. They address issues that I did not even know to look out for, and they do so in a very readable way. Buy this book - even if your venture is not in high tech.
6 of 6 people found the following review helpful:
5.0 out of 5 stars
Sound advice on moving out of your Garage,
By A Customer
This review is from: Cracking the New E-conomy: Business tools for the entrepreneur (Paperback)
Cracking the New E-conomy has been a great help in developing strategies for my new company. I was not looking for an IPO homerun but this book has given me some great insights that have caused me to rethink my goals entirely. I really like the fact that I was gathering advice from 60 plus professionals rather than just one. It was like attending a weeklong conference without the cost. A great investment!
5 of 5 people found the following review helpful:
5.0 out of 5 stars
"Cracking" is wonderful,
By Ed Lazowska, Chair, Computer Science Dept., UW (Seattle, WA) - See all my reviews
This review is from: Cracking the New E-conomy: Business tools for the entrepreneur (Paperback)
A comprehensive primer for software, internet, and e-commerce entrepreneurs. If you're new to the business, you'll find every chapter chock-full of critical information. And even if you're a "pro," you'll be amazed at how much you learn.
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