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Cradle to Cradle: Remaking the Way We Make Things Paperback – April 22, 2002
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Top Customer Reviews
The design of the book is making a point also made in the text of the book: the current state of recycling generally turns higher quality products into lower quality ones useful only for purposes other than the original product, and then eventually discards them. This is not recycling; it's slow motion waste.
"Cradle to Cradle," the object, is intended to be easily and completely recyclable into a new book of the same quality.
"Cradle to cradle," the phrase, is contrasted to "cradle to grave."
"Cradle to Cradle," the text, argues in favor of making all human productions either recyclable in the way this book is or completely biodegradable so that they can be used as fertilizer.
In the future envisioned and partially created and described by this pair of authors, packaging will be tossed on the ground in response to signs reading "Please litter!" Appliances will be leased and returned to manufacturers to be completely recycled. Objects that must contain both biodegradable and inorganic recyclable elements will be easily separable into those respective parts: you'll toss the soles of your shoes into the garden and give the uppers back to the shoemaker. And the water coming out of factories will be cleaner than what came in, motivating the factory owners to reuse it and eliminating the need for the government to test its toxicity.
These authors teemed up on the 1991 Hannover Principles to guide the design of the 2000 World's Fair. McDonough has an architecture firm in Charlottesville, Va.Read more ›
The authors, one an architect and one a chemist, created McDonough Braungart Design Chemistry in 1995, to consult with companies about designing sustaining products and factories.Read more ›
McDonough and Braungart's vision of "Remaking the Way We Make Things" goes way beyond books. Why not buildings that produce more energy than they consume? Or "green" roofs that give off oxygen while cooling the occupants? How about factories that produce drinkable effluent? or products that when their useful life is over can be used as nutrients for soil? What sounds like science fiction is convincingly shown to be quite feasible by the authors. They offer numerous examples to prove it.
"We see a world of abundance, not limits" they say. As an architect (McDonough) and chemist (Braungart) they don't have any special qualifications for this re-thinking and re-doing. What they simply have done is re-imagine the whole manufacturing process beginning with the design elements. Sometimes it's simply a matter of asking the right questions and looking at things differently. They are not talking about smaller-scale industry or limiting themselves to the "four R's" of traditional environmentalism - reuse, recycle, reduce, and regulate.Read more ›
Most Recent Customer Reviews
Absolutely wonderful condition! Got this as a book for high school, and it came in great condition.Published 7 days ago by Amazon Customer
I purchased this book after taking a Packaging and the Environment course in school.
It's a great read.
Its a good book required by my Professor, although I haven't read it yet.Published 2 months ago by Samin Khan
I bought Cradle to Cradle for a book club. The book is over expensive but that is due to the nature of the subject area, the book itself is made of a durable plastic meant to be... Read morePublished 3 months ago by Todd Henry
Been up-cycling chemical free pallets for six months. Inspiration in this book for all.Published 4 months ago by Joseph