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Craft Inc. Business Planner Diary – September 9, 2009


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Frequently Bought Together

Craft Inc. Business Planner + Craft, Inc. Revised Edition: The Ultimate Guide to Turning Your Creative Hobby into a Successful Business + Grow Your Handmade Business: How to Envision, Develop, and Sustain a Successful Creative Business
Price for all three: $37.49

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Product Details

  • Diary: 140 pages
  • Publisher: Chronicle Books; Spi edition (September 9, 2009)
  • Language: English
  • ISBN-10: 0811869954
  • ISBN-13: 978-0811869959
  • Product Dimensions: 8.1 x 6.8 x 1 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Best Sellers Rank: #554,795 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Meg Mateo Ilasco is a designer, writer, and illustrator based in the San Francisco Bay Area. She was in grad school when she started designing wedding invitations for extra money. Eventually her company became a full-time job, expanded into stationery and accessories, and was featured on NBC's Today and in The Knot. Meg has since sold that business and has launched an eponymous housewares and gift company, Mateo Ilasco. She recently debuted a home office line called Utile that has sold well at See Jane Work, SFMOMA, Chicago Museum of Contemporary Art, Fred Flare, Curiosity Shoppe, and elsewhere.

More About the Author

Meg Mateo Ilasco is a writer, designer, and illustrator in the San Francisco Bay Area. She is the principal of the eponymous stationery and housewares company, Mateo Ilasco . She's authored several books including the best-selling business book "Craft, Inc."

Customer Reviews

3.9 out of 5 stars
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Most Helpful Customer Reviews

25 of 25 people found the following review helpful By Sheryl Westleigh on January 28, 2010
Format: Diary Verified Purchase
I bought this business planner because I greatly enjoyed Meg Ilasco's Craft, Inc.: Turn Your Creative Hobby into a Business and you should really consider getting both because they really compliment each other well.

This planner is most useful for someone just starting their craft business it's still very helpful for more established businesses to help bring things into focus. I haven't finished all the sections yet (and a few like tradeshows aren't yet applicable to me) what I have filled out has helped me better organize my business. For someone who organization is difficult laying everything out in the planner is great motivation.

I do have to concede that the use of yellow text on white paper on the section table of contents is quite hard to read it doesn't greatly effect it's usefulness since none of the actual workbook pages have this color combination.

On recommendation for anyone getting this planner is to make sure you fill things out in pencil so you can later update it as things change.
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16 of 16 people found the following review helpful By L. Yang on February 22, 2010
Format: Diary
This planner fantastically fills the void for craft-based businesses like my own that are ready to take the next steps beyond trunk shows and online shopping but don't know the best practices. I picked up Craft Inc. Business Planner when I was ready to transition my business to wholesaling. The planner became my go-to resource for preparing for my first tradeshow in Vegas this past week; without it I would have been far less prepared! I'll continue to review the planner to learn about post-show followup, getting more press, and more.

Also, I love the cheery, clean design of the planner! Good design always lifts up the content. The yellow type on white only occurs at the section dividers and is still legible. Look past it and you'll see that the book is an invaluable resource and definitely worth purchasing!
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9 of 9 people found the following review helpful By Elizabeth on January 17, 2011
Format: Diary Verified Purchase
Wow, I was afraid to order this business planner because of the "yellow text on white" complaints in the other reviews, but did anyway. I'm so glad I did. The publisher must have changed the printing, as there is NO yellow/white pages anywhere in this book.

I've been in business for four years and find this planner very helpful for goal making, organizing, and keeping information about shows, suppliers, wholesale accounts, etc.

For beginners, it teaches as you go.

Great tool!
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6 of 6 people found the following review helpful By D Kendra Francesco on February 27, 2012
Format: Diary
It's tough being a crafter; almost everyone around you wants you to get a "real job." These people forget (or never knew) that creating something out of your imagination with wire and beads is real (or whatever your craft is... paper and ink and quilling perhaps?). Crafting is sometimes even an "I don't want to do this today" job. So, it's tough to be a crafter.

It's even tougher building a SUCCESSFUL business to SELL your crafts.

In 2007, Meg Mateo Ilasco put out a great book called "Craft Inc." (She's since updated it.) In this book, "Craft Inc. Business Planner," she takes you by the hand and literally walks you through the steps she wrote about. She takes the same information you've read in her book (and, I'd bet in a dozen times in other books), but lays it out WITH THE ARTIST IN MIND. My copy is in teal and white.

The book looks like a daily planner; spiral-bound and pages to fill in. However, unlike a daily planner, her pages aren't simply a bunch of lines. Not at all. On the first fill-in page, she has boxes to help you clarify your business name, owner, address and so on. Not lines, but an organizational chart. Now, don't let your eyes glaze over; the way it's laid out is a breeze to fill in. It gets better from there, with the artist's eye toward getting your business on its feet.

She gives tips and illustrations on what to do next and then what to do after that, and so on. Checklists and workpages, places for notes and product ideas (she has you thinking beyond just your few immediate things), through trade shows and talking to retail possibilities, she figuratively gives you the hammer and nails - and with your products as the boards - helps you build your business.
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6 of 6 people found the following review helpful By T. Herman on May 5, 2011
Format: Diary Verified Purchase
After reading the comments about the yellow text on white paper, I almost didn't give this book a chance. Then I saw replies that the issue was fixed. However, when I received my book it had the yellow on white. I can barely tell there is text there. As a designer myself, I know that yellow text just doesn't work unless there is more contrast. The rest of the book looks nicely designed and the color scheme as a whole is pleasant.

I appreciated the content and the overall purpose of the book. It doesn't really provide enough space to fill it out unless you have minuscule handwriting. The content looks useful, so I will likely use it as a guide and type up my answers on the computer. Therefore, as a planner, it offers bare minimum space, just enough to be usable.
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3 of 3 people found the following review helpful By Lisa Orgler on June 21, 2010
Format: Diary Verified Purchase
Excellent companion to her first book. This book is in worksheet format and has a lot of great information. Very easy to read and engaging to boot.
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15 of 21 people found the following review helpful By Laura E. Scales on December 7, 2009
Format: Diary Verified Purchase
It's okay. It would be better if the editor would have stopped them from putting white writing on day glow yellow. It's super hard to read and I have not used it yet because of it.
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