This action-oriented take-along planner is packed with advice and worksheets that guide creative entrepreneurs in their hot pursuit of profit. From big picture goals (writing a mission statement, developing marketing campaigns, launching a new line) to immediate to-dos (getting a business license, pricing products, packing for trade shows), this essential guide brims with how-to tips from industry experts. Roomy pockets catch important business cards, while tear-off notepad pages offer space to jot thoughts on the go. The lay-flat portfolio packaging makes this planner both easy to tote and durable enough to withstand all that the bumpy road to success may bring.
Craft, Inc.
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About the Author
Meg Mateo Ilasco is a designer, writer, and illustrator based in the San Francisco Bay Area. She was in grad school when she started designing wedding invitations for extra money. Eventually her company became a full-time job, expanded into stationery and accessories, and was featured on NBC's Today and in The Knot. Meg has since sold that business and has launched an eponymous housewares and gift company, Mateo Ilasco. She recently debuted a home office line called Utile that has sold well at See Jane Work, SFMOMA, Chicago Museum of Contemporary Art, Fred Flare, Curiosity Shoppe, and elsewhere.
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More About the Author
Meg Mateo Ilasco is a writer, designer, and illustrator in the San Francisco Bay Area. She is the principal of the eponymous stationery and housewares company, Mateo Ilasco . She's authored several books including the best-selling business book "Craft, Inc."
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Most Helpful Customer Reviews
22 of 22 people found the following review helpful
Format:Diary|Amazon Verified Purchase
I bought this business planner because I greatly enjoyed Meg Ilasco's Craft, Inc.: Turn Your Creative Hobby into a Business and you should really consider getting both because they really compliment each other well.
This planner is most useful for someone just starting their craft business it's still very helpful for more established businesses to help bring things into focus. I haven't finished all the sections yet (and a few like tradeshows aren't yet applicable to me) what I have filled out has helped me better organize my business. For someone who organization is difficult laying everything out in the planner is great motivation.
I do have to concede that the use of yellow text on white paper on the section table of contents is quite hard to read it doesn't greatly effect it's usefulness since none of the actual workbook pages have this color combination.
On recommendation for anyone getting this planner is to make sure you fill things out in pencil so you can later update it as things change.
This planner is most useful for someone just starting their craft business it's still very helpful for more established businesses to help bring things into focus. I haven't finished all the sections yet (and a few like tradeshows aren't yet applicable to me) what I have filled out has helped me better organize my business. For someone who organization is difficult laying everything out in the planner is great motivation.
I do have to concede that the use of yellow text on white paper on the section table of contents is quite hard to read it doesn't greatly effect it's usefulness since none of the actual workbook pages have this color combination.
On recommendation for anyone getting this planner is to make sure you fill things out in pencil so you can later update it as things change.
15 of 15 people found the following review helpful
By L. Yang
Format:Diary
This planner fantastically fills the void for craft-based businesses like my own that are ready to take the next steps beyond trunk shows and online shopping but don't know the best practices. I picked up Craft Inc. Business Planner when I was ready to transition my business to wholesaling. The planner became my go-to resource for preparing for my first tradeshow in Vegas this past week; without it I would have been far less prepared! I'll continue to review the planner to learn about post-show followup, getting more press, and more.
Also, I love the cheery, clean design of the planner! Good design always lifts up the content. The yellow type on white only occurs at the section dividers and is still legible. Look past it and you'll see that the book is an invaluable resource and definitely worth purchasing!
Also, I love the cheery, clean design of the planner! Good design always lifts up the content. The yellow type on white only occurs at the section dividers and is still legible. Look past it and you'll see that the book is an invaluable resource and definitely worth purchasing!
7 of 7 people found the following review helpful
By Elizabeth
Format:Diary|Amazon Verified Purchase
Wow, I was afraid to order this business planner because of the "yellow text on white" complaints in the other reviews, but did anyway. I'm so glad I did. The publisher must have changed the printing, as there is NO yellow/white pages anywhere in this book.
I've been in business for four years and find this planner very helpful for goal making, organizing, and keeping information about shows, suppliers, wholesale accounts, etc.
For beginners, it teaches as you go.
Great tool!
I've been in business for four years and find this planner very helpful for goal making, organizing, and keeping information about shows, suppliers, wholesale accounts, etc.
For beginners, it teaches as you go.
Great tool!
Most Recent Customer Reviews
5.0 out of 5 stars
Great Book!!!
A very detailed book on keeping a crafts business organized. Fantastic tips for starting and running a craft business. I am enjoying it very much!
Published 5 days ago by Diane M. Maine
5.0 out of 5 stars
The Best "How to" Art Business Book I've Read
I jumped on here to get a price of the book to link to my crafting group, saw a couple negative comments and am now writing my first Amazon review. Read more
Published 3 months ago by Isaac Bidwell
3.0 out of 5 stars
Doesn't work with kindle.
I bought the kindle edition after searching if you could write in kindle. I use the app on my iPad, and couldn't figure out anyway to actually write/type on the pages. Read more
Published 13 months ago by blah
5.0 out of 5 stars
Craft a business plan for your hand-created crafts
It's tough being a crafter; almost everyone around you wants you to get a "real job." These people forget (or never knew) that creating something out of your imagination with wire... Read more
Published 15 months ago by D. Kendra Francesco
2.0 out of 5 stars
so so
This is a good book for a person who wants to "walmartify" their products, churning out products that are made in mass amounts. Read more
Published 24 months ago by Diana
2.0 out of 5 stars
Mostly beautiful, but difficult to read
After reading the comments about the yellow text on white paper, I almost didn't give this book a chance. Then I saw replies that the issue was fixed. Read more
Published on May 5, 2011 by T. Herman
1.0 out of 5 stars
Illegible
The pages with yellow print on white were completely illegible to me. I moved to another location in the bookstore but still could not read - rendering this book useless to me.
Published on September 26, 2010 by Barb Andersen
5.0 out of 5 stars
Craft Inc. Business Planner
Excellent companion to her first book. This book is in worksheet format and has a lot of great information. Very easy to read and engaging to boot.
Published on June 21, 2010 by Lisa Orgler
3.0 out of 5 stars
Color Choices
It's okay. It would be better if the editor would have stopped them from putting white writing on day glow yellow. It's super hard to read and I have not used it yet because of it.
Published on December 7, 2009 by Laura E. Scales
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