The Craft of Corporate Journalism: Writing and Editing Creative Organizational Publications [Paperback]

Lionel L Fisher (Author), Sarah Jane Fisher (Editor), Ruth Spani-Phinney (Illustrator), www.HTMPublishing.net (Cover Design)

Book Description

Publication Date: August 18, 1992

The Craft of Corporate Journalism is a dynamic reference guide for business journalists, corporate communicators, and writers and editors of organizational publications. It is an indispensable manual that will be used daily by beginners and seasoned corporate writers/editors alike in the daily business of crafting creative organizational publications. Lionel Fisher writes in a fresh, down-to-earth style honed by his forty-five years of experience as a corporate communicator, newspaper correspondent/columnist, advertising/public relations creative director-copy chief, and as a freelance writer specializing in business-sales-marketing-organizational communications. He provides essential, hands-on counsel, instruction and advice on the esoteric challenges of corporate writing. The seminal message Fisher conveys is that business-related magazines, newsletters, ezines, and other organizational publications need not be dull, dry, or merely informational. Rather, corporate journalists must earn and sustain the interest of their readers, which can only be done with powerful writing. His descriptive instruction and crisp counsel is packed with riveting examples of journalistic and business prose to illustrate critical points as he teaches organizational communicators how to write. The author's engaging, iconoclastic style instructs on the essentials of corporate and business writing: How to craft powerful leads; compose and edit articles with the proper structure, pace, and flow; nurture creativity; dissolve writer's block and interview effectively. But organizational communicators must do more than just produce outstanding feature and news stories. They are also responsible for organizing their material into attractive, seductive packages. They must target and involve readers; present appetizing arrays of news and feature stories; define and tailor their publications; set stylistic guidelines; motivate correspondents; and much, much more.

Editorial Reviews

About the Author

A former corporate communicator, journalist, columnist, advertising creative director-copy chief, and freelance writer specializing in business-organizational communications, Lionel Fisher is the author of three non-fiction books in the self-help genre.

Product Details

• Paperback: 186 pages
• Publisher: CreateSpace (August 18, 1992)
• Language: English
• ISBN-10: 1449551645
• ISBN-13: 978-1449551643
• Product Dimensions: 9 x 6 x 0.4 inches
• Shipping Weight: 12 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #2,777,773 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

5.0 out of 5 stars A Writer's Bible, November 1, 2009

By 

James LaRoche - See all my reviews

This review is from: The Craft of Corporate Journalism:Writing and Editing Creative Organizational Publications (Kindle Edition)

Here is a an treasury of great tips and examples from someone who has polished his craft and now clearly and generously shares his experience. I would recommend this to all writers who want to earn an income from their art. For me, this is a well-rounded guide that is a frequently used reference alongside "The Elements of Style" by Strunk and White, and "The Chicago Manual of Style".