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Craft, Inc.: Turn Your Creative Hobby into a Business Paperback – August 2, 2007


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Product Details

  • Paperback: 160 pages
  • Publisher: Chronicle Books (August 2, 2007)
  • Language: English
  • ISBN-10: 0811858367
  • ISBN-13: 978-0811858366
  • Product Dimensions: 5.4 x 0.6 x 8 inches
  • Shipping Weight: 11.2 ounces
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (39 customer reviews)
  • Amazon Best Sellers Rank: #330,493 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Meg Mateo Ilasco is a designer, writer, and illustrator based in the San Francisco Bay Area. She was in grad school when she started designing wedding invitations for extra money, but the demand for her distinctive designs was so great that she eventually made the business full-time. Her company then expanded into stationery and accessories, and was featured on NBC's Today and in publications such as The Knot and Islands: Weddings and Honeymoons. She has since sold that business and is launching an eponymous housewares and gift company, Mateo Ilasco (www.mateoilasco.com). Meg is the author of You Can Wear It Again and The Space Planner, both published by Chronicle Books.

More About the Author

Meg Mateo Ilasco is a writer, designer, and illustrator in the San Francisco Bay Area. She is the principal of the eponymous stationery and housewares company, Mateo Ilasco . She's authored several books including the best-selling business book "Craft, Inc."

Customer Reviews

I thought this book was very informative and easy to read.
Amazon Customer
This book was very helpful and informative and covered all possible questions about starting your own small business.
rugbybeast11
This is a must read for anyone considering starting their own business.
Marian Baker

Most Helpful Customer Reviews

46 of 46 people found the following review helpful By Kitty Kellie on January 5, 2008
Format: Paperback
I purchased this book over Thanksgiving and just now got around to reading it. WOW! I wish I had done it sooner! I agree with all of the previous comments. This book is a quick read with much to offer the new crafter in the way of marketing and getting organized.

Taking advantage of the internet is a must for anyone in business these days and Craft Inc. has some wonderful gems to offer in that regard which I am putting to use as I write this. The information is laid out in a non-intimidating way that lets you decide which methods are going to be best for you.

I am inspired by the interviews with successful crafters of various mediums and how they got their start!

If you are thinking about taking your hobby to the next level, this is a good place to begin your journey and you will not be sorry you purchased this book.

Cheers!
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37 of 38 people found the following review helpful By Jaymi Elford on December 10, 2009
Format: Paperback
The ultimate dream for any artist and crafter is to be able to open up a shop where they can sell their creations and make a living from their passion. Thanks to sites like Etsy crafters can do just this. For those of you who think you might want to eventually swap out your 9-5 job to pursue a business based off your creative designs, then Craft, Inc.: Turn your creative hobby into a business, by Meg Mateo Ilasco, is just the guide for you.

Mateo Ilasco uses Craft, Inc. to hit all the major points of starting your own crafty company. Her writing is crisp and tailored perfectly to today's crafting audience. The chapters are loosely organized around topics such as: is starting a business right for you; overview of business topics; making your product identity; marketing (with heavy emphasis on internet and trade show techniques); production and pricing; and how to live beyond the dream. She teaches you how to make business and marketing plans and how to act when you're invited to trade shows. The book also contains many internet resources to help you along the way to turning your crafting hobby into a profitable business.

Craft, Inc. contains a lot of good information over a very broad scope. Mateo Ilasco covers a lot of ground in 160 pages. I'd almost recommend that you read this book twice. Once to see the variety of information in the book and a second time to really understand what to do with the information. There are lots of check lists to make sure that you have what it takes to open shop or successfully attend a trade show. She also includes some very good questions to ask yourself about why you are doing what you are doing with your craft and business.
Read more ›
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36 of 38 people found the following review helpful By Teresa Robeson on December 29, 2007
Format: Paperback Verified Purchase
Barbara Brabec had written books on the crafting biz that are, I feel, the standard for what one needs to know. However, I am quite captivated by Meg Ilasco's take on the topic because she thoroughly modernized it (e.g. how one can fully take advantage of the Internet to promote one's business). Her style is highly readable and approachable. I like how interviews are interspersed with practical information. The attractive overall design of the book is also a bonus to potential buyers because, obviously, we who engage in the craft biz are naturally tuned to aesthetics.

My only criticism is that the Your Business Mind chapter could be a bit more in-depth, but given that the publisher probably wants to keep the book at the manageable size that it is, this chapter is still a good starting point, and it's up to the crafter to get more info from, say, the SBA.

I had borrowed this book from the library, but after reading it, I will definitely be buying my own copy.
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23 of 25 people found the following review helpful By WillowTreeCreek on September 5, 2007
Format: Paperback Verified Purchase
This book is an amazing tool. I am currently in the process of starting my own crafting business and this book is the best "guide" I have seen out there. Practical tips, great advise and interesting interview make it a wonderful book. If you plan to start your own business or even if you just casually sell on the internet or at craft fairs this book is a MUST HAVE!!!!
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8 of 8 people found the following review helpful By Ashi on December 3, 2007
Format: Paperback
This book is exactly what I needed, and more than I expected. It helps with virtually every aspect of starting your own creative business, from the technicalities of personal voice and company image to the bones of legal requirements, smart business thinking and how to get the ball rolling. I would absolutely recommend it to anyone who is interested in opening a store, peddling their handmade goods online, or selling their goods wholesale. It answers questions I wouldn't have thought to ask.
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6 of 6 people found the following review helpful By Glitter Crisis on February 21, 2008
Format: Paperback
What a motivator! This book is jam-packed full of good advice for starting up your own art/craft-related business. In the midst of a major DIY and craft movement, this book is just the ticket for anyone who has ever thought, "Hey...I could do that."

As an graduate from a fine arts college, I left school feeling overwhelmed about how to make it on my own. Taxes, laws, startup, recordkeeping -- it was all a blur, too much to handle at the time. But now I have (almost) everything I need in one little handy book. And trust me, I had looked everywhere for a book like this.

The interviews are great offered me the most insight for starting up a business. Much of the marketing advice was pretty common sense to me, but might be helpful for those who have no idea where to start. And of course, the design of the book is wonderful. Pardon me for a moment for focusing on aesthetics, but the rounded corners and simple graphic design is very appealing!

I would actually be interested in seeing another volume of this book that would be entirely about legal issues and recordkeeping -- this is the area where most of my questions are, and Craft, Inc. just grazes the surface of it. It would be awesome to read a simple, no-nonsense guide to business and legal matters, written in the same clear and entertaining style of this book.
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