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Craft, Inc. Revised Edition: The Ultimate Guide to Turning Your Creative Hobby into a Successful Business Paperback – October 5, 2011


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Editorial Reviews

About the Author

Meg Mateo Ilasco is a designer, writer, and illustrator. She started her freelance business in 2005, and lives in the San Francisco Bay Area.
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Product Details

  • Paperback: 192 pages
  • Publisher: Chronicle Books; Revised edition (October 5, 2011)
  • Language: English
  • ISBN-10: 1452101418
  • ISBN-13: 978-1452101415
  • Product Dimensions: 5.5 x 0.8 x 8 inches
  • Shipping Weight: 12.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (24 customer reviews)
  • Amazon Best Sellers Rank: #223,445 in Books (See Top 100 in Books)

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More About the Author

Meg Mateo Ilasco is a writer, designer, and illustrator in the San Francisco Bay Area. She is the principal of the eponymous stationery and housewares company, Mateo Ilasco . She's authored several books including the best-selling business book "Craft, Inc."

Customer Reviews

4.3 out of 5 stars
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Most Helpful Customer Reviews

17 of 17 people found the following review helpful By Niquey on July 19, 2013
Format: Paperback
According to my boss, an accountant, I'm a creative type. I don't have a head for business. So when I decided to take my crafting hobby to the Internet and try and sell some products, I bought a few books to try and help me along. Of the three I purchased, this was the one that was immediately over my head. It is incredibly detailed and informative, please don't get me wrong, but I needed something a bit simpler. I would recommend this book for two types of crafters. The first type would be business people who, like me, are taking their crafting hobby to the next step. The second type would be those crafters who are already selling at shows and/or online, and are looking to expand. But if you're just starting out and looking for a simple book to guide you through it, this one may not be the one you want.
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8 of 9 people found the following review helpful By Cindy Devine on June 18, 2012
Format: Paperback
One of the best books I have read about making your creative business dreams into a reality.
Meg's book covers every topic imaginable; taking the reader through the ins and outs of being a creative force in business.
From finding your creative muse, to designing your products and finding your niche audience; you'll also find chapters that explain topics in great detail, such as:
production, pricing, marketing, everything you ever wanted to know about your on-line presence, social media, photography, retail shows, consignment, wholesaling, and much more. Throughout the book you will also find interviews with several small business owners, who themselves, offer great tips and insights into about owning and running your own business.
Overall, a Wow read!
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8 of 9 people found the following review helpful By Customer on April 6, 2012
Format: Paperback Verified Purchase
I've bought a few "craft" how to books and for me, "Craft, Inc." is by far the best. Very helpful, good design layout and pricing. The author's done a great job providing start-up information, resources and real life business examples. This is helping me focus and figure out if I have what it takes to start a craft business. Lots of detail to starting a business!
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7 of 8 people found the following review helpful By amynicholeclark on April 16, 2012
Format: Paperback
I purchased this book and the work book a couple of months ago and it is perfect for anyone starting their own craft or art based business. It covers everything for someone who is just looking to get started, or someone that is a successful online seller but is looking for ways to take the next step into retail shows or selling in stores. I recommend this book for anyone who is looking for some advice in getting your handmade items sold.
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2 of 2 people found the following review helpful By Jean on January 5, 2014
Format: Paperback Verified Purchase
My rating is between a 2 and a 3. I thought this book was going to be a lot better than it is. To my knowledge, their were going to be a few interviews on people who have succeeded in making their craft a success but as I read it I find that their are about 3 in each chapter. Although they are motivational, she spends more time interviewing these people than actually going into detail with certain topics, for example, a business plan. I expected examples on a business plan or managing my book-keeping. I've also noticed that she highlights a lot of phrases on the page, almost like a magazine, to catch your attention. If you are already reading the book then it already has your attention. Personally, I believe that was valuable space that she could have used for something informative. Overall, it's a cute book. I get it. I guess I am just a bit more serious about starting my business and don't have time to read a list. I need more detail.
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2 of 2 people found the following review helpful By L. Williams on October 18, 2014
Format: Paperback Verified Purchase
This is an inspiring and informative book about starting your own craft business. It's down-to-earth advice, and I especially like the checklist page for all the things you need to do to properly register your own craft business. Sometimes I found the writing to be a admonishing, like she's saying "careful what you're getting yourself into", which stands to reason. But then you'd turn the page and read a wild success story about some crafter, so at the same time you're getting proof that it can be done. Overall I couldn't put it down, I found the creative and colorful layout to be engaging and the advice to be priceless. It's a fun book you'll enjoy referencing.
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1 of 1 people found the following review helpful By Christine M. Sigman on July 20, 2014
Format: Kindle Edition Verified Purchase
The author walks the reader through many of the nuts and bolts steps of starting and maintaining a craft business. Use this book as a primer, realizing that you will no doubt need to research many areas further. My only regret is buying the Kindle version--it would be better to have a hard copy to be able to flip back and forth more easily.
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3 of 4 people found the following review helpful By Annie B on January 9, 2012
Format: Paperback
Bought this along with a few other craft business books. Some good advice here, especially for those just starting out with no clue about how to become a business or start trading properly. Overall the info was good, though it could have been a bit more in-depth in places.an easy interesting read though.
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