The Craft of Scientific Presentations: Critical Steps to Succeed and Critical Errors to Avoid [Paperback]

Michael Alley (Author)

Book Description

ISBN-10: 0387955550 | ISBN-13: 978-0387955551 | Publication Date: December 13, 2002

This timely and hugely practical work provides a score of examples from contemporary and historical scientific presentations to show clearly what makes an oral presentation effective. It considers presentations made to persuade an audience to adopt some course of action (such as funding a proposal) as well as presentations made to communicate information, and it considers these from four perspectives: speech, structure, visual aids, and delivery. It also discusses computer-based projections and slide shows as well as overhead projections. In particular, it looks at ways of organizing graphics and text in projected images and of using layout and design to present the information efficiently and effectively.

Editorial Reviews

Review

From the reviews: Praise for Michael Alley's THE CRAFT OF SCIENTIFIC PRESENTATIONS: PHYSICS TODAY "Alley's [book has] elements of conversation that engage a reader in ways a list of rules would not. [It] can be profitably read from cover to cover, but [it] can also be opened to a specific section for reference ... The Craft of Scientific Presentations is informal in tone but serious in intent. Alley makes the reader think about the point of a presentation, about different kinds of presentations, about different techniques - from writing on a blackboard to using computer slide shows. He shows how to think about finding the right words, structure, and images. He is at his best discussing well-chosen examples from both great and lesser-known lecturers, and his counsel to anticipate what could go wrong is sage advice ... Spending time with [this book] will give you food for thought and the encouragement to practice, practice, practice!"   PHYSICS WORLD "The book does contain much good advice. This is summarised in useful tables and checklists that are easy to locate and refer to subsequently. Having just returned from a large international conference, I only wish that many of the speakers had studied Alley's book."   THE JOURNAL OF THE EUROPEAN ASSOCIATION OF SCIENCE EDITORS "A book that one can read for pleasure and self-improvement, as well as utilize as a manual... A valuable addition to the libraries of scientific institutions and I have already recommended it to several of my research organization clients."   DANIEL J. INMAN, DIRECTOR CENTER FOR INTELLIGENT MATERIAL SYSTEMS "Alley has revamped the way our research center makes presentations—particularly the way we design our presentation slides." CHRISTENE MOORE, COMMUNICATION INSTRUCTOR UNIVERSITY OF TEXAS AT AUSTIN "This book fills a void by illustrating key issues and difficulties in oral presentations with the experiences of others." "Scientific presentation, whether for a gathering of colleagues or a general audience, benefit from techniques of stagecraft and rhetoric. … The Craft of Scientific Presentations is informal in tone but serious in intend. Alley makes the reader think about the point of a presentation, about different kinds of presentations, and about different techniques … . He is at his best discussing well-chosen examples from both great and lesser-known lecturers, and his counsel to anticipate what could go wrong is sage advice." (Chris Quigg, Physics Today, July, 2004) "The author, an experienced teacher, adds numerous examples not only from his praxis, but found in many biographies, memorial books, and articles of well known scientists and speakers. … Due to the applied form the book presents amusing reading for everybody … . Forty-one illustrations accompany the text … . Beginners in presenting speeches will find the book a source of both useful and interesting information, experienced lecturers can learn many amazing stories from the history of science." (Z. Šesták, Photosynthetica, Vol. 41 (4), 2003) "What makes an oral presentation effective? The Craft of Presentations considers presentations made to persuade an audience to adopt some course of action (such as funding a proposal) as well as presentations made to communicate information … . Its goal is to provide you with the insights and tools to let you learn from your own presentations until they become outstanding." (Meteorology and Atmospheric Physics, Vol. 84 (1-2), 2003) "A failure to communicate the principal message of a scientific presentation can have literally catastrophic consequences. … the book does contain much good advice. This is summarised in useful tables and checklists that are easy to locate and refer to subsequently. Having just returned from a large international conference, I only wish that many of the speakers had studied Alley’s book." (Keith McEwen, Physics World, October, 2003) "Rather than present a list of simple rules for giving scientific presentations, this book looks at the styles of successful presenters such as Boltzmann, Einstein, Feynman, Levi-Montalcini and Linus Pauling … . The bulk of the book considers in detail ten critical errors that undermine the performance of the speaker, from giving the wrong speech to not preparing enough to not paying attention and loosing composure." (Book News on the Internet, June, 2003)

Product Details

• Paperback: 264 pages
• Publisher: Springer (December 13, 2002)
• Language: English
• ISBN-10: 0387955550
• ISBN-13: 978-0387955551
• Product Dimensions: 9 x 6 x 0.7 inches
• Shipping Weight: 12 ounces (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (17 customer reviews)
• Amazon Best Sellers Rank: #59,700 in Books (See Top 100 in Books)
  • #48 in Books > Science & Math > Experiments, Instruments & Measurement > Methodology & Statistics
  • #78 in Books > Medical Books > Research

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Customer Reviews

Most Helpful Customer Reviews

21 of 21 people found the following review helpful:

5.0 out of 5 stars Textbook that is actually interesting, July 12, 2003

By A Customer

This review is from: The Craft of Scientific Presentations: Critical Steps to Succeed and Critical Errors to Avoid (Paperback)

I give about a dozen technical presentations a year at trade shows, and I learned a lot from this book. I am changing my Powerpoint slides using many of the tips in this book, including complete sentence in the headline. I had designed my slides to help me remember my points. I should have been designing them so the audience could understand them. Besides giving me a better understanding of what I am trying to accomplish, the book was a fun read with numerous stories from the famous and not so famous. There were times it was actually hard to put the book down.

17 of 18 people found the following review helpful:

5.0 out of 5 stars a great book that kept my interest, March 3, 2003

By A Customer

This review is from: The Craft of Scientific Presentations: Critical Steps to Succeed and Critical Errors to Avoid (Paperback)

This is the first of Michael Alley's books that I have read and I'm ordering his other two "The Craft Of..." books tonight. He is terrific at getting technical information across in an engaging and entertaining way. The book is full of short stories about scientists (some famous, like Einstein, Feynman and McClintock) and incidents, which he uses as examples to get his points across. A critical resource for anyone who gives technical presentations. I'm buying copies for each of my graduate students.

13 of 13 people found the following review helpful:

5.0 out of 5 stars Should be required reading for engineers, March 28, 2006

By 

Robert Leedom "Engineering presentation consu... (Glenwood, Maryland USA) - See all my reviews
(REAL NAME)   

This review is from: The Craft of Scientific Presentations: Critical Steps to Succeed and Critical Errors to Avoid (Paperback)

After decades of sitting through terrible technical presentations by hapless fellow engineers (who, to be fair, had never been given the time or opportunity for the proper training), I'd had enough. With plenty of examples of misguided slides to serve as comic relief, I created a one-hour seminar containing the essentials of an effective scientific presentation. Since 1999, I've offered the seminar a few times a year at East Coast and California sites of our (very large) corporation for free at lunchtime, for anyone who cared to attend. So far, nearly 1500 people have done so.

Michael Alley's text is a perfect fit with the advice I dispense. Although we've never met, it's apparent that our analyses of the problem areas in bad technical presentations are very similar. He and I stress many of the same points, a key one being to place a sentence title (or "message", as I put it) at the top of every slide.

I've always wanted to point my audiences to a deeper reference than the slides and notes that accompany my (intentionally short) talk. Michael Alley has supplied that reference.

Highly recommended.

Bob Leedom