Known for its cases and teaching notes, CRAFTING AND EXECUTING STRATEGY, 17e provides an unparalleled case line up. (1) 22 of the 26 cases are brand new or extensively updated for this edition, (2) The selection of cases is diverse, timely, and thoughtfully-crafted and complements the text presentation pushing students to apply the concepts and analytical tools they have read about. (3) Many cases involve high-profile companies. (4) And there’s a comprehensive package of support materials that are a breeze to use, highly effective, and flexible enough to fit most any course design.





