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9 Reviews
5 star:
 (3)
4 star:
 (2)
3 star:
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2 star:    (0)
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6 of 6 people found the following review helpful:
4.0 out of 5 stars Does not have BSG online code
Same contents as the hard cover edition but this version does not come with BSG online access code. If you will need to play the Business Strategy Game online, you will need to pay $35 extra for online access code.
Language is a bit simplistic, not the type you would expect in a business textbook.
Published on May 6, 2007 by L. Mejia

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1 of 1 people found the following review helpful:
3.0 out of 5 stars The authors should find a different editor.
This book contains a lot of valuable information on market strategy. The content of the book is very useful, but also very wordy and repetitive. That makes gleaning the book's "meat" a very frustrating task.

Fortunately, core concepts are listed in page margins to summarize main ideas. There are also diagrams illustrating these core concepts. These will...
Published on February 4, 2007 by E. Carlisle


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6 of 6 people found the following review helpful:
4.0 out of 5 stars Does not have BSG online code, May 6, 2007
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Same contents as the hard cover edition but this version does not come with BSG online access code. If you will need to play the Business Strategy Game online, you will need to pay $35 extra for online access code.
Language is a bit simplistic, not the type you would expect in a business textbook.
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1 of 1 people found the following review helpful:
3.0 out of 5 stars The authors should find a different editor., February 4, 2007
This book contains a lot of valuable information on market strategy. The content of the book is very useful, but also very wordy and repetitive. That makes gleaning the book's "meat" a very frustrating task.

Fortunately, core concepts are listed in page margins to summarize main ideas. There are also diagrams illustrating these core concepts. These will help you to skip past the fluffy content.

I think this book shows real promise but is in serious need of copy editing.
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1 of 1 people found the following review helpful:
3.0 out of 5 stars Content of text is too repetitive, January 5, 2007
Book was required for an 8 week course. The way the text is written there is too much repetition and information for the course - some chapters are over 50 pages long (10-15 of those pages are used as examples and repetitive information). May be better suited to the standard semester class.
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5.0 out of 5 stars great service, September 10, 2009
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Thanks for the timely delivery. The book was shipped quickly and in the condition described.
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3.0 out of 5 stars Textbook, January 31, 2009
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Y. Hernandez (Bartlett, NH USA) - See all my reviews
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This book was required for the class that I was taking. It is well-written, and covers material nicely. Gives many examples. The concepts that this book covers are useful, and the tables and summaries are to the point. I understand markets better now. Drawbacks: It doesn't cover small and medium sized business much. Also, the price of textbooks is way too high (most college textbooks seem to be overpriced). I would rate this product higher, but the price of this text (when I bought it), reduces its value. If you are required to buy this for your class, then you don't have a choice. But if you are buying this on your own, then you'd do better by shopping around.
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5.0 out of 5 stars Crafting/ Executing Strategy, July 5, 2008
This review is from: Crafting and Executing Strategy: Text and Readings (Paperback)
Recieve on time with reimbursement check- seller had already used the textbook code. Would do business again.
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5.0 out of 5 stars Exellent condition, March 22, 2007
Book was in great condition. Received exactly as described. Top class seller.
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1 of 2 people found the following review helpful:
1.0 out of 5 stars False Discription, October 21, 2007
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I ordered this book for my upper level business course at the university i attend and it is complete worthless to me. I needed the cases that WERE supposed to come with the book. Yet i received only the subject matter information, needless to say i wasted my money and i had to run copies off of someone elses text book. Maybe next time i will just pay the extra $60.00! At least ill know its the right book. Thanks!
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0 of 1 people found the following review helpful:
4.0 out of 5 stars Easy read, March 31, 2007
This book is fairly easy to read. Lots of good/useful case studies.
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Crafting and Executing Strategy: Text and Readings
Crafting and Executing Strategy: Text and Readings by John Gamble (Paperback - June 14, 2006)
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