Crafting Multimedia Text: Websites and Presentations (NetEffect) [Paperback]

Barbara Moran (Author)

Editorial Reviews

Review

"Many books discuss the larger issues of design, proposals, script writing, and interactive narrative elements. What has been missing is (this, 1 a book that discusses the place, power, and purpose of words in multimedia applications and that discusses the nuts and bolts of word choice, style, tone, editing, ' visual hierarchy, and font selection, size, style, and color. The book's many references to films, television shows, scientists, filmmakers, television writers, actors, information architects, and human factors experts makes it interesting, relevant, and fun." — Diane Chute

From the Back Cover

Here is an excellent resource for those in Journalism, Business, Education, Multimedia writing, Communications, and Web design.

 

     This unique, exciting book introduces “new media writing” strategies and techniques. Understand how to write and how to display content for websites, slide shows, and other visual presentations. Differentiate between viewers (who see words projected on a computer or projector screen) and readers (who read words on paper).

Introduction

      Within the last ten years, the practice of presenting written information on a screen rather than on paper has grown dramatically.  The essence of multimedia communications is its interactivity and the fact that you write in “layers” rather than a linear, traditional way. For those who may be “Trekkies,” I compare it to Mr. Spock’s three-dimensional chess game, which he liked to play on Star Trek. Unlike traditional chess, which is played on a flat, linear, one-dimensional surface, his Tri-D Chess is a three dimensional form of chess that requires its users to consider plays on a multi-dimensional platform. Not only must they consider the linear move in front of them, but they must also ponder the impact of those moves on separate, clear boards located above and below the main board.

 

     Each piece impacts a number of levels. Players have to remain aware of how every piece on every level interrelates. This reminds me of the challenge of multimedia writing. Not only must you ponder the linear story you must write on the main level, but also you must consider upper levels and lower levels accessible by hyperlinks or mouse clicks. You have to think about how each word connects to words on screens not yet visible. It is a form of three-dimensional writing that we are only beginning to comprehend, much less master.

 

     Each piece of information impacts a number of levels. Writers have to remain aware of how every level interrelates. The computer screen — through the development of websites and presentation software such as MS PowerPoint — is now used interchangeably with paper as an output device for information.

• ·        What types of information are more suited for output to the computer screen vs. paper?
• ·        How does reading information on paper compare with viewing written information on a computer screen (or projector screen)?
• ·        Should information be presented in the same way for paper as for the computer screen?
• ·        Are currently accepted multimedia emphasis techniques (such as moving text) enhancements or distractions?

 

     Research into these areas is new, but certain conventions have emerged. This book will examine the current state-of-the-art implementation of multimedia writing. It will show differences between viewers (those who see information projected on a screen) and readers (those who read information on paper). -  Barbara Moran

 

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Product Details

• Paperback: 256 pages
• Publisher: Prentice Hall (July 22, 2004)
• Language: English
• ISBN-10: 0130990027
• ISBN-13: 978-0130990020
• Product Dimensions: 9.2 x 7.1 x 0.5 inches
• Shipping Weight: 13.6 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #1,653,435 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars Stop writing BAD web content!, October 21, 2004

By 

G. Robert Baker "Bobble Head" - See all my reviews
(REAL NAME)   

This review is from: Crafting Multimedia Text: Websites and Presentations (NetEffect) (Paperback)

There is a difference between writing for print and writing for the Web. This book really explains it. Quit guessing. Read this book. It's fun and your website won't be so BORING or hard to use! Thank you.