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Craving: Why We Can't Seem to Get Enough Paperback – April 30, 2013

ISBN-13: 978-1616492625 ISBN-10: 1616492627 Edition: 1st
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Editorial Reviews

Review

“The author lucidly explains the neurological changes that occur when cravings give way to addiction, and he offers practical ways to deal with and resist temptation…”
--Publishers Weekly

“A SOLID book. It’s filled with good science, which I find both illuminating and reassuring. It’s filled with concrete, positive suggestions for addressing the issues of craving. It’s also compassionate at its core. It’s like, Give yourself a break. There are reasons you do this stuff, and it’s not your fault, but it’s not helping you, so here are some good tools that can give you a way out.”
--foodfoodbodybody.com

“This book will help addiction professionals be better able to explain cravings and addiction to patients. Anyone who has ever tried to squelch a craving--unsuccessfully--by willpower alone will be interested in this book.”
--Jana Burson, MD, Board Certified in Addiction Medicine and Internal Medicine; Medical Director, Stepping Stone of Boone; author, Pain Pill Addiction: a Prescription for Hope

"This compassionate book is highly recommended for anyone struggling with cravings or addictions of any type, as a first step on the road to recovery."
--San Francisco Book Review

“Inspiring, practical, and insightful for individuals considering or participating in a recovery program.”
--Library Journal

About the Author

Omar Manejwala, M.D., is the senior vice president and chief medical officer of Catasys in Los Angeles, California, and is the former medical director at Hazelden Foundation. Dr. Manejwala is a transformative public speaker and appears frequently in the national media to address the topic of addiction.
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Product Details

  • Paperback: 216 pages
  • Publisher: Hazelden; 1 edition (April 30, 2013)
  • Language: English
  • ISBN-10: 1616492627
  • ISBN-13: 978-1616492625
  • Product Dimensions: 8.9 x 5.9 x 0.7 inches
  • Shipping Weight: 13.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (53 customer reviews)
  • Amazon Best Sellers Rank: #561,702 in Books (See Top 100 in Books)

More About the Author

Omar Manejwala, M.D., is the senior vice president and chief medical officer of Catasys in Los Angeles, California, and is the former medical director at Hazelden Foundation. Dr. Manejwala is a transformative public speaker and appears frequently in the national media to address the topic of addiction.

Customer Reviews

4.7 out of 5 stars
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Most Helpful Customer Reviews

11 of 11 people found the following review helpful By J. Chambers HALL OF FAMETOP 10 REVIEWER on April 27, 2013
Format: Paperback
In one of the most engaging and readable books that I've read on the subject of addictions, Dr. Omar Manejwala defines craving as "a strong desire that, if unfulfilled, produces a powerful physical and mental suffering." He goes on to demonstrate that cravings are at the heart of all addictive and compulsive behaviors. Understanding how and why we crave may enable people to take positive actions that result in a sense of satisfaction and freedom from obsessions - not just to abstain, but to experience contentment and liberation.

Not all cravings are addictions, but cravings matter because they influence our behavior. If cravings aren't understood and dealt with, they can lead to addictions. The author takes the reader on a fascinating layman's tour of the brain, using up-to-date knowledge to describe how the brain affects cravings. To me, one of the most interesting parts of the book was learning that there are distinct similarities between chemical addictions and so-called process or behavioral addictions (compulsive eating, compulsive gambling, kleptomania, etc.). The two types of addictions exhibit similar neurological changes in the brain, and the treatments are often similar.

The author describes types of recovery programs, including Twelve Step programs, and why they are often successful. He also describes a number of helpful exercises that can be used to examine ourselves to understand why some cravings are so powerful. The most helpful part of the book was the section on specific strategies for individuals to use in managing cravings.

The author stated that one of the goals of the book is to help people change their thoughts, actions, and experiences to support their release from cravings and their associated self-destructive behaviors. In my opinion, he successfully accomplished that goal.

I received an advance review copy of the book from the author.
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10 of 10 people found the following review helpful By Rebecca of Amazon HALL OF FAMETOP 500 REVIEWERVINE VOICE on April 26, 2013
Format: Paperback
"Craving" is a very enjoyable book to read. Omar Manejwala, MD presents some very helpful information about beating cravings in the long run. For surely we all know that cravings are never going to stop. The problem is that some cravings can ruin your life. Take compulsive eating for example or what about Internet addiction, gambling, love addiction, passion addiction or compulsive exercise. This book also deals with the cravings for attention, success, chocolate, alcohol and drugs.

This book talks about self-destructive patterns and gives strategies for managing cravings. At the end of the book there are specific actions you can take to beat certain addictions and cravings.

There is an interesting discussion about needs and how people get those needs met in destructive ways. I wish the author had spent more time explaining how to meet all the needs in good ways. But that is not really what the book is about and other authors have covered that territory already in many ways.

Basically what I got from this book is that I need to change my thoughts and actions to get a new more positive experience. I've also realized that I don't need to follow every thought. Well except when I think of chocolate!

A desire or craving can make you miserable if you can't get what you want. When you give into eating those doughnuts you can also feel guilty afterward. Desire can also however fuel creativity so it can be fun. The point of this book is to help you not give in to desires that will make your life more negative.

I am watching one of my relatives ruin their life with drugs so I thought this book might give some insight into the problem.
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9 of 9 people found the following review helpful By Amazon Customer on April 30, 2013
Format: Paperback
I am excited to see a new book out today from my colleague, Dr. Omar Manejwala. He is the former Medical Director of Hazelden (one of the oldest and most respected treatment organizations in the world), and current Chief Medical Officer of Catasys, an innovative health management company focused on treating substance abuse problems. I was fortunate to receive an advanced copy of his new book, Craving: Why we can't seem to get enough, so I have had the past month to review it thoroughly. If you struggle with addiction, or care about someone who does, then I strongly encourage you to get this book! Why?

First, craving is a universal experience we all share and it also happens to be at the heart of addiction. In healthy doses, it is part of what makes us human. But when cravings become so intense that they lead to out-of-control behaviors, then they are not such a good thing. In fact, they cause significant pain and suffering. For those who have never experienced addiction, imagine holding your breath and then starting to think about air. How long before your desire to breath becomes an intense craving for air? How long until the craving for air becomes almost unbearable? You may think this example has little to do with addiction, but the regions of the brain that control your breathing, heart rate and other survival functions happen to be the same areas of the brain that get hijacked by addiction. By reading Dr. Manejwala's new book, you will be treated to a very lucid and beneficial explanation of the science of craving. If you are afraid of brain science, have no fear, he makes it very accessible!

Second, once you understand cravings more clearly, you will be in a far better position to do something about them.
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