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Creamy and Crunchy: An Informal History of Peanut Butter, the All-American Food (Arts and Traditions of the Table: Perspectives on Culinary History) Hardcover – November 20, 2012
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Jon Krampner's Creamy and Crunchy is a delightful book about America's most popular nut butter and sandwich spread. It is action-packed, peopled with medical professionals and corporate giants, captains of industry and hard-hitting advertisers, vegetarians and health-food advocates, and farmers and peanut-butter lovers. It is a well-written, fast-paced, surprising tale about the delicious food we thought we knew. One nibble, and you can't stop reading!(Andrew F. Smith, editor in chief, The Oxford Encyclopedia of Food and Drink in America)
As a peanut-butter aficionado, I found this an excellent, convincing book written in a casual, journalistic, almost folksy style that cleverly disguises the real research done for it.(Noël Riley Fitch, author of Appetite for Life: The Biography of Julia Child)
Creamy and Crunchy is a witty, encyclopedic history of one of America's most iconic processed foods. It is chock-full of fun facts and surprising insights into the way we eat today.(Aaron Bobrow-Strain, author of White Bread: A Social History of the Store-Bought Loaf)
Enjoyable and informative.(Jon Michaud New Yorker)
well written and at times very witty...(Justin Peters Washington Monthly)
A great book has been born.(Yum.fi)
A comprehensive and entertaining account of peanut butter and how this popular food assumed its place in American food culture.... This informal, folksy discussion will likely appeal to curious consumers and those interested in the history of food.(Library Journal)
Jon Krampner is a wonderful guide to the many paradoxes of this all-American food...(Bee Wilson Times Literary Supplement)
A lively and entertaining book.(Rob Hardy The Columbus Dispatch)
Creamy and Crunchy is the definitive history of this scrumptious staple, an entertaining and informative read.(The Past in Review)
...an enjoyable, interesting overview of an important part of American culture...highly recomended.(Choice)
charming and entertaining(Tim Sullivan Harvard Business Review)
Krampner's fascinating history of peanut butter is loaded with anecdotes and tidbits, drama and humor.(The Sacramento Bee)
Creamy and Crunchy is a fast-paced, entertaining, and wonderfully gossipy look at the history of everything about peanut butter, from nutrition to allergies and genetic modification―and with recipes, yet. Everyone who loves peanut butter will want to read this book (personally, I prefer crunchy).(Marion Nestle, professor of nutrition, food studies, and public health, New York University, and author of What to Eat: An Aisle-by-Aisle Guide to Savvy Food Choices and Good Eating)
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Top Customer Reviews
There is a wide variety of topics included in Creamy & Crunchy - from the peanut's humble beginning as a low class food (it was fed to the pigs after all!) to its rise as the main ingredient in our nation's beloved peanut butter. There were lots of fun stories and facts discussed like the rise (and fall) of several peanut butter brands, the health benefits of peanuts (did you know they rival apples, carrots, strawberries and more in their antioxidant content, contain resveratrol an anti-aging component and are associated with reduced heart disease and reduce cancer risk?) as well as plenty of history, trivia and interesting tidbits that kept me reading (and learning) to the end. One of the surprising things I learned: the George Washington Carver I had been taught about in elementary school is mostly a myth, at least when it comes to peanuts. What a way to burst my 4th grade "peanut day" bubble.
Even though Jon Krampner covered a lot of different topics, he had a great narrative flow to the whole thing so it didn't feel like a lot of disjointed facts.Read more ›
Peanuts were first domesticated in South America more than 3,000 years ago. They came to America with shipments of slaves. It took them a while to lose the taint of slavery or of being a food for poor people. This was not true of peanut butter itself; it began as a treat for the upper classes. The fad for health sanitariums at the beginning of the twentieth century included peanut butter in salads, sandwiches, and soups. There was a vendor selling peanut butter at the 1904 St. Louis World's Fair, the first time many Americans got to try it. Beech-Nut and Heinz introduced it nationally, and the country was hooked. National distribution could only happen with hydrogenation which was introduced in the 1920s.Read more ›
Reason (B) for taking me a while to get through this book is that I felt the need to experiment with peanut butter along the way. I bought "exotic" peanut butters made with Spanish peanuts, Valencia peanuts and Virginia peanuts. The differences in the qualities of these varieties was striking. Having really only eaten Peter Pan, Jif and Skippy brands of peanut butter for the past half century, I had no idea that other brands even existed. Now, when I'm in a health food store or boutique that carries some odd brand of peanut butter, I read the labels carefully and share the "ah ha" moments and stories about the perceived origins of the products with my wife. My total immersion into the world of peanut butter thanks to Mr. Krampner's great book added an inch to my waistline which I now have to work off. Thank you Mr. Krampner for the years of work that it took to put this book together.
Most Recent Customer Reviews
Krampner set out to make a book about peanut butter much like what Mark Kurlansky did for Salt, one of my favorite non fiction works. He did it. Read morePublished on August 3, 2013 by Kevin Ryan
Who doesn't like peanut butter? Even if you were raised on it and profess to hate it, you still eat it in some form or other (most likely wrapped in chocolate). Read morePublished on April 8, 2013 by david l. poremba
I got this for my 81st birthday and am eagerly looking forward to reading it. I've always liked peanut butter.Published on April 6, 2013 by Eleanor S. Buchinski
This book is very informative, but is probably a little long. It is full of more information than I ever wanted to know about the history and development of Peanut ButterPublished on February 18, 2013 by G. C. Covington III