Jon Krampner's Creamy and Crunchy is a delightful book about America's most popular nut butter and sandwich spread. It is action-packed, peopled with medical professionals and corporate giants, captains of industry and hard-hitting advertisers, vegetarians and health-food advocates, and farmers and peanut-butter lovers. It is a well-written, fast-paced, surprising tale about the delicious food we thought we knew. One nibble, and you can't stop reading!
(Andrew F. Smith, editor in chief, The Oxford Encyclopedia of Food and Drink in America
As a peanut-butter aficionado, I found this an excellent, convincing book written in a casual, journalistic, almost folksy style that cleverly disguises the real research done for it.
(Noël Riley Fitch, author of Appetite for Life: The Biography of Julia Child
Creamy and Crunchy is a witty, encyclopedic history of one of America's most iconic processed foods. It is chock-full of fun facts and surprising insights into the way we eat today.
(Aaron Bobrow-Strain, author of White Bread: A Social History of the Store-Bought Loaf
Enjoyable and informative.
(Jon Michaud New Yorker
well written and at times very witty...
(Justin Peters Washington Monthly
A great book has been born.
A comprehensive and entertaining account of peanut butter and how this popular food assumed its place in American food culture.... This informal, folksy discussion will likely appeal to curious consumers and those interested in the history of food.
Jon Krampner is a wonderful guide to the many paradoxes of this all-American food...
(Bee Wilson Times Literary Supplement
A lively and entertaining book.
(Rob Hardy The Columbus Dispatch
Creamy and Crunchy is the definitive history of this scrumptious staple, an entertaining and informative read.
(The Past in Review
...an enjoyable, interesting overview of an important part of American culture...highly recomended.
charming and entertaining
(Tim Sullivan Harvard Business Review
Creamy and Crunchy is a fast-paced, entertaining, and wonderfully gossipy look at the history of everything about peanut butter, from nutrition to allergies and genetic modification -- and with recipes, yet. Everyone who loves peanut butter will want to read this book (personally, I prefer crunchy).
(Marion Nestle, professor of nutrition, food studies, and public health, New York University, and author of What to Eat: An Aisle-by-Aisle Guide to Savvy Food Choices and Good Eating