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11 of 11 people found the following review helpful:
5.0 out of 5 stars
Powerful, Simple, & Useful, October 9, 2004
This review is from: Create the Business Breakthrough You Want: Secrets and Strategies from the World's Greatest Mentors (Paperback)
This amazing book contains both the essence & the practical methodologies of the best business mentors/coaches. As opposed to other books, where you can normally find only one long theory that doesn't necessarily fits your business, here you can have a good idea over a wide range of proven methodologies. The main strength of this book is that you can easily implement the methodologies that you find to be best suitable for your own business, since the strategies are very down-to-earth and normally includes several examples. Whether you work with a coach or you are a coach, or just looking for creative and practical methods to bring amazing results to your own business - this is the book for you.
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10 of 10 people found the following review helpful:
5.0 out of 5 stars
Helped increase sales by 77% in my 2 retail stores, October 4, 2004
This review is from: Create the Business Breakthrough You Want: Secrets and Strategies from the World's Greatest Mentors (Paperback)
Chris Philippi, one of the authors of Create The Business Breakthrough You Want, gave me an autographed copy of this book at a speaking engagement he gave for an audience of retailers. His chapter, "Increase Retail Sales Quickly & Easily (And Without Spending a Dime on Advertising)" supports the teachings of his seminar ... which is that the greatest amount of hidden profit is in your store everyday, walking around ... YOUR CUSTOMERS!
Chris discussed the strategy of "conversion ratio" which is how many shoppers make a purchase out of every 100 that walk through the door. Foolishly I believed we must have sold everybody. Using his test I discovered we only sell slighly more than 30%. We've taken measurs to improve this ASAP.
And now we sell to more than 40%. (This is resulted in more than a 30% jump in sales!)
The next big strategy Chris Philippi helped us with was how to increase our average sale. It has consistenly been around $40 for our new store and around $28 at our old store.
Using Chris Philippi 's strategies of bundling complimentary items together, volume discounting, improved signage, and more effective POS displays, we've watched our average sale jump by more than 25% in each store.
This increase in my business has served an extra bonus as well. I've cut back on much of the advertising I felt was being wasteed. I no longer do those coupon packs that failed to bring much result and only advertise in one newspaper and not the others anymore.
Total in the 6 months since using the program designed by Philippi Marketing & Associates, my retail stores have achieved an increase in sales of close to one million dollars.
Needless to say I highly recommend this book. Retail store owners should skip right to page 186.
Sincerely,
Pam Sivol
Partner
Bilbo Stores, Inc.
"Where childen come to play and parents come for great prices."
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9 of 9 people found the following review helpful:
5.0 out of 5 stars
This book helped my business grow alot, July 26, 2005
This review is from: Create the Business Breakthrough You Want: Secrets and Strategies from the World's Greatest Mentors (Paperback)
I've been in the wholesaling business since 92 and have had many ups and downs. 9/11 almost wiped me out and it forced me to run my business much better. Several authors of this book gave me ideas to use that have significantly helped my business stop losing money and start turning a nice profit with which I can support my family including 6 kids.
Just about every chapter was well written, but not all applied directly to my business. I'm sure some would benefit you more than me.
I found these to be the best authors in the book for me.
Brian Tracy because he helped me set clear goals and his approach got me motivated to try it. Unlike the usual goal setting I have done where I wouldn't implement much of it.
Maria Carlton because she helped me gain ideas how to run my family business more smoothly and without the nonsense and personal conflicts that comes with doing business with family (and especially in-laws!)
Jacquelyn Gernaey for her review of SWOT which I remembered from college but hadn't done lately.
Mark Victor Hansen also for his goal setting ideas which I use.
Jacquie Damgaard for her 15 communication mistakes that will destroy your business. I admit I was guilty of #2 assuming that saying something once is enough.
Michael Cannon for his focus on what my buyers want and not what I want to sell them. Retailers are fussy these days and I have to be more tolerant of their needs. I now picture their stores on a busy saturday and try to envision how my products will sit on their shelves.
Chris Philippi for his chapter on how retailers can see increases in sales just by rearranging their stores, improving their signage, offering discounts to customers when buying in volume, and for his focus on how customer service reps should behave and act towards customers. I actually think I benefitted more from his chapter because it allowed me to share these ideas with my retail clients and they appreciated it. I also updated my own POS signage and have watched retail sales of my products jump by over 14%.
A great book overall. I think they had the right idea making it appeal to so many people.
Marcellus Wallace
M. Wallace & Co.
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