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Create Marketplace Disruption: How to Stay Ahead of the Competition Hardcover – August 7, 2008


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Product Details

  • Hardcover: 256 pages
  • Publisher: FT Press; 1 edition (August 7, 2008)
  • Language: English
  • ISBN-10: 0132343916
  • ISBN-13: 978-0132343916
  • Product Dimensions: 0.9 x 5.9 x 9.1 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Best Sellers Rank: #1,300,971 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

Master the #1 Principle for Long-Term Market Dominance! The Phoenix Principle

Create Marketplace Disruption is as thought-provoking as it is entertaining. Adam Hartung offers business managers and leaders new insights to long-term success that apply across markets and industries.”
—Steve Burke, President, Comcast Cable Communications, Philadelphia, PA

 

"Talking innovation is easier than practicing innovation. Adam offers an excellent approach for corporations to identify how to innovate to gain competitive advantage. A must read.”
—Praveen Gupta, Editor-in-Chief, International Journal of Innovation Science and Chairman, Accelper Consulting, Schaumburg, IL

 

Some companies can’t change in response to market disruptions. Those companies die. Other companies do respond...eventually. They survive, but they see their profits squeezed, their growth flattened. Then,there are the long-term winners: companies that create their own disruptions and thrive on change. In Create Marketplace Disruption, Adam Hartung shows how to become one of those rare companies, creating lasting growth and profits.

This book reveals why so many companies behave in ways that are utterly incompatible with long-term success...and why even “good to great” companies are struggling for air. You’ll discover how to reposition your organization away from the Flats and Swamps of traditional Defend and Extend Management and back into the Rapids of accelerated growth. Hartung demonstrates how to attack competitors’ Lock-ins, make their Success Formulas obsolete, and create the White Space needed to invent your own new formulas for success.

Create Marketplace Disruption shows how disrupting yourself is critical to reaping the benefits of market changes, and part of a process that executives and strategists can reproduce over and over again for improved results.

 

How we got into this messand how to get out of it

The myth of perpetuity and the dark side of success

 

Reinventing success: no more Defend and Extend
Creating your new Success Formulas and keeping them competitively advantaged

 

Why “thinking outside the box” doesn’t work
First, get outside the box. Then, think!

 

Maintaining ”The Phoenix Principle” for long-term success
Practicing Disruption until it comes naturally

 

About the Author

Adam Hartung has been a successful entrepreneur, executive in three Fortune 100 companies, and business consultant with leading firms such as Boston Consulting Group, Coopers & Lybrand, and Index. For 30 years he has created growth through innovation and breakthrough strategy in positions from middle management to CEO. Currently a strategy consultant and public speaker, he is Managing Partner of Spark Partners strategy and organizational transformation consultancy. He holds an MBA with Distinction from the Harvard Business School. He lives in suburban Chicago.


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Customer Reviews

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Adam Hartung tackles the practical side of innovation - how to make innovation happen in the real world.
Charles Curtis
The book takes a reader through the process of creating a new toolbox and through building such new processes within the organization.
Arthur Malin
I highly recommend this book for anyone looking for a perspective on business today, regardless of title or function.
K. Glass

Most Helpful Customer Reviews

5 of 5 people found the following review helpful By Peter G. Balbus on August 20, 2008
Format: Hardcover Verified Purchase
In Create Marketplace Disruption, Adam Hartung succeeds brilliantly in illuminating the root causes for the shockingly high rate of business failure - especially among those companies that graduate to the ranks of exalted Fortune 500 status. His analysis of hundreds of companies confirms the reality of what Hartung calls "innovation lock-in" - the paralyzing effects organizations suffer when they commit themselves through their practices and structures to perpetuating and optimizing behaviors that once succeeded in gaining competitive advantage. The problem is that business markets are highly dynamic environments, and static management approaches quickly lose their relevancy. Yet these approaches are exactly what is being taught at business schools around the world today. He builds a compelling argument against employing "Extend and Defend" management strategies that inevitably lead to corporate rigor mortis. Having identified these root causes of business failure, Hartung outlines his provocative approach to overcome innovation lock-in, which he calls "The Phoenix Principle." The Phoenix Principle helps ensure that companies avoid the tailspin of innovation lock-in by instilling mindsets and practices that lead to regenerative business strategies with a foundation of continuous innovation. He calls on corporate leaders not to fear marketplace disruptions, but to actually embrace them - instigate disruptions if possible - and use this "creative destruction" force to keep the competition off-balance and keep their own organizations both agile and substantially more profitable over time.

- Peter G. Balbus, Innovation Expert and Managing Director, Pragmaxis LLC
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3 of 3 people found the following review helpful By Frank R. Brletich on August 8, 2008
Format: Hardcover
Adam is able to effectively combine the theoretical basis of innovation with the practical tools of how to make it happen. He presents his arguments for disruptive innovation while still sustaining your business in an easy to understand and thought provoking style that makes for a compelling read. The concepts of "Extend and Defend", "Success Factors" and "Lock-in" are perfect descriptions of what actually happens in organizations. He also recognizes the practical constraints and problems that disruptive innovations cause in the market and organizations. The tools and methods outlined to resolve these issues are both practical and insightful. Use of "White Space" and "Permission" are the way to go if you truly are serious about making your organization more innovative. You don't want to miss this book if you are looking to be a long term success in today's competitive marketplace.
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3 of 3 people found the following review helpful By Charles Curtis on August 6, 2008
Format: Hardcover Verified Purchase
Adam Hartung tackles the practical side of innovation - how to make innovation happen in the real world. After setting the stage by developing a very visual framework for understanding business lifecycles, he dives right into a discussion of how individuals and companies become "locked-in" to behaviors that worked for them in the past. This seems simplistic on the surface, but Hartung has developed fresh insights that he illustrates with powerful examples. The rest of the book builds on these insights by showing first what not to do (defending and extending the past), then by showing how to recognize and attack the locked-in behaviors of your competitors, and finally how to disrupt your own organization's behaviors and create the white space needed to innovate and create new, more powerful success formulas. This is a practical book written for people who really want to make innovation happen - not just read about it. Highly recommended.
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2 of 2 people found the following review helpful By TechnoQueen on September 17, 2008
Format: Hardcover
This book takes a much more realistic approach to business life-cycles. Mr. Hartung has taken a fresh look at the way a business should view their stages of growth and learn how to look out for the stages that take you down a path that may be impossible to get out of -- Very relevant for our recent economic state.
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2 of 2 people found the following review helpful By J. S. Heller on September 3, 2008
Format: Hardcover
Of the companies in the 1957 S&P 500 list, only 39 survived into 1987, and only 2 maintained above average rates of return.

As Adam Hartung puts it, companies rarely make the transition from one technology to another because of what he calls Lock In. They believe that the system that made the company revenue in the past will continue to make revenue if they just improve the system incrementally. That keeps resources focused on the same old product line, ignores competition and effectively prunes new ideas. Success becomes defined as continuing to do what you always did, and that actually becomes more important to the company than revenue growth!

Fortunately, Adam doesn't stop there. He succinctly describes how to counter Lock In, and remain on the growth curve.

Only those companies that give their managers permission to violate Lock In, funding them adequately to try new things, make the transition, and survive, even thrive. Will you be in one of those companies?
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2 of 2 people found the following review helpful By SpectrumReader on August 30, 2008
Format: Hardcover
Adam Hartung has set the pace for enterprise renewal with this phenomenal book. It is simply an incredible blockbuster that belongs beside all truly great works from insightful business strategists. I have rarely enjoyed a book as much as this one and I read dozens a year. Well written, succinct, and prescient - this book's insights will not disappoint you unless you fail to heed their wisdom. Trust me, let your competitors make that mistake and remember Napoleon's advice - "Never interrupt the enemy when he is making a mistake." Hats off to Mr. Hartung and sound the well-deserved applause - this should be business book of the year. It's just that good.
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