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1001 Ideas to Create Retail Excitement, Revised Edition (2003) Paperback – September 30, 2003

12 customer reviews

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Editorial Reviews

Review

An excellent new book.... Added to his ideas for creating an exciting store, Falk addresses many key topics to help small retailers compete with larger competitors. -- San Francisco Examiner --This text refers to an out of print or unavailable edition of this title.

About the Author

Edgar A. Falk is a marketing and public relations veteran, with more than 30 years' experience with such firms as BBD&O and N.W. Ayer, serving clients such as GE, AT&T, and Sharp Electronics. The recipient of five Silver Anvils from the PR Society of America, and the author of numerous articles on advertising and public relations, Mr. Falk now operates his own agency.
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Product Details

  • Paperback: 320 pages
  • Publisher: Prentice Hall Press; Rev Sub edition (September 30, 2003)
  • Language: English
  • ISBN-10: 0735203431
  • ISBN-13: 978-0735203433
  • Product Dimensions: 6 x 0.8 x 9 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #327,224 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

27 of 28 people found the following review helpful By A Customer on August 28, 1998
Format: Paperback
I found this book to be most appropriate for beginners or people running their own business. It did not seem to be writen with the professional Promotion Manager in mind. Tactics that are listed are "tried and true" promotions that you are likely to find being used by a small, local retailer. If you work for a large corporation, save your money.
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44 of 51 people found the following review helpful By A Customer on November 28, 1998
Format: Paperback
If you're looking for a book about big time retail advertising then this is not it. But if you are a small business just getting started you could do worse. However most of the things in this book are everyday ideas that most anyone could come up with. Hard to justify the expense of the book when it is so obvious on so many levels. Can't recommend it unless you get it as a gift for Christmas.
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25 of 29 people found the following review helpful By A Customer on April 29, 1998
Format: Paperback
This is without doubt the best book on creating retail excitement that I have ever seen, and I have read more than a few. The ideas expressed herein are easy to use, not expensive, and truly do work. This is a book that gives you the nuts and bolts of exactly how to create retail excitement, not just a lot of gray area fluff. In addition to the ideas provided, this book will help you to get your own creative juices flowing. I am very appreciative to Mr. Falk for his help. This is a book that is worth many many times its cost. Not an expense, this book truly is an investment.
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21 of 24 people found the following review helpful By 1YogaGirl on January 29, 2005
Format: Paperback
This book is so basic, for people who do not pay attention to mainstream marketing. It gives advice such as (on decorating for Easter): "decorate should be pastel colors, easter eggs, bunnies" Like I never would have thought of that!

Just watch what all the mall shops do and copy them - No creative, original ideas here, just rehash of what has already been done. Red hearts on Valentines, Santa Claus at Christmas...
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8 of 8 people found the following review helpful By Michael MacDonald on May 19, 2006
Format: Paperback
As others have said, some of the ideas in this book are very basic. However, I see this book as more of a reference library addition than a means of learning out to run a retail store.

I can see a day when I open this book for a marketing idea and use it.

I purchased this book knowing full-well it hadn't gotten great reviews here.
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4 of 5 people found the following review helpful By Tamer Rashed on November 25, 2008
Format: Paperback
For anyone with some basic retail history or experience, this book is a real waste of time, it is so basic that was totally a waste of time for me. The title 1001 is misleading name to sell, i beleive it is not also ethical to call a name 1001 ideas, and providing (i dont know) less than 100 very basic mostly unusable ideas.

This book should be renamed Retail for Newbie or something like this, than I could give it a better rating in realation to what is expected with relation to the title.
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1001 Ideas to Create Retail Excitement, Revised Edition (2003)
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