How to Create Successful Catalogues [Hardcover]

Maxwell Sroge (Author)

Book Description

Publication Date: January 1, 2001

Turnkey Creative Advice--from an Industry Expert! Here is everything you need to create irresistible catalogs--in one comprehensive volume. Amply illustrated with examples from today's best catalogs, How to Create Successful Catalogs lets you see how top consumer and business-to-business catalogs handle cover shots . . . order forms . . . company letters . . . and headlines. You'll learn how to . . .

• Keep your catalog under budget and on schedule by organizing tasks and preventing expensive mistakes
• Fill your catalog with "sales appeal" that draws in new customers--and keeps them
• Create copy that makes your customers want to buy--and accurately and appealingly describes your products
• Take advantage of cost-effective new techniques that are transforming the way catalog art is produced and printed
• Communicate easily with printers and production personnel with the comprehensive glossary of industry terms

With catalog expert Maxwell Sroge as your guide, you'll produce appealing and successful catalogs your customers will order from again and again!

--This text refers to an out of print or unavailable edition of this title.

Editorial Reviews

From the Back Cover

Starting a catalog or improving an existing one? You'll find no better companion than How to Create Successful Catalogs. Written by direct marketing guru Maxwell Sroge, How to Create Successful Catalogs covers every step of creating a catalog that sells. Its comprehensive contents will help you:

• form an overall approach
• work with an agency
• develop on-the-money sales copy and alluring photography and design
• get your catalog in the mail on time and under budget

You'll find timeless advice on the principles of design and photography, and up-to-date perspectives on desktop publishing, prepress, and production methods. Dozens of examples let you see how today's best consumer and business-to-business catalogs approach copy and design. An informed overview of the fast-maturing industry and a summary of recent legislative and judicial rulings give you a privileged view of the "big picture" of catalog marketing. With catalogs growing twice as fast as over-the-counter retail sales, you can't afford to miss this comprehensive, up-to-date guide to designing and producing appealing and successful catalogs.

--This text refers to an out of print or unavailable edition of this title.

Product Details

• Hardcover: 480 pages
• Publisher: McGraw-Hill Contemporary (January 1, 2001)
• Language: English
• ISBN-10: 0844236500
• ISBN-13: 978-0844236506
• Product Dimensions: 11.1 x 8.6 x 1.4 inches
• Shipping Weight: 3.6 pounds
• Average Customer Review: 3.8 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #3,343,155 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

11 of 11 people found the following review helpful:

5.0 out of 5 stars Better than a college course!, May 24, 2002

By 

Alex Barger (Ward, AR United States) - See all my reviews

This review is from: How To Create Successful Catalogs (Hardcover)

I learned more about designing catalogs from this book than I learned from my entire college education. It's not so much a graphic design book as it is a formula for content. You'll how to design photos (or articulate your ideas to a professional photographer), how to lay out our front and back covers, how to design an effective order blank, etc.

There are two things I REALLY like about this book. First, it cites good, solid research to back up its recommendations. Second, it doesn't have the "I-know-it-all-and-if-you-don't-follow-me-you'll-fail" attitude that so many do-it-yourself business books have.

You'll also appreciate the abundance of real-life examples the book gives you--you'll look at catalog pages from well-knwon companies like Lands' End, Viking, and Brookstone.

Keep in mind, too, that many of the concepts you'll learn here will carry over into both web site and brochure design.

5 of 5 people found the following review helpful:

5.0 out of 5 stars One of the best books on the subject of mail order catalogs, January 13, 1998

By 

[e-mail] (Minnesota, USA) - See all my reviews

This review is from: How To Create Successful Catalogs (Hardcover)

If you are thinking of putting together a mail order catalog, this should be one of your first investments.

2 of 2 people found the following review helpful:

3.0 out of 5 stars I couldn't even get through this book, January 31, 2004

By 

Sara Swihart (Fort Wayne, Indiana, USA) - See all my reviews
(REAL NAME)   

This review is from: How To Create Successful Catalogs (Hardcover)

After reading "Catalog Copy That Sizzles", I had to read this book. I found the chapter on creating and writing descriptions of be long and boring.

The rest of the book is a great resource when it comes to creating a catalog, but don't get one book and one author's opinion. Get at least two or three books so you can form your own opinion on how to create your catalog and you can use the tips and techniques of a variety of authors.