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How to Create an Unstoppable Marketing and Sales Machine: An Introduction to Fusion Marketing
 
 
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How to Create an Unstoppable Marketing and Sales Machine: An Introduction to Fusion Marketing [Paperback]

Christopher Ryan (Author)
4.8 out of 5 stars  See all reviews (14 customer reviews)

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Book Description

September 12, 2009
How to Create an Unstoppable Marketing and Sales Machine shows you the fastest and most effective ways to build a business-to-business marketing and sales operation that creates awareness, generates leads and delivers revenue consistently and predictably - everything you need to know to accelerate your success. Get this book today and determine the best marketing and sales model for your product or service. Quickly align your marketing and sales efforts for success. Create massive marketplace awareness. Effectively use the latest Web marketing and social media tools. Generate large quantities of qualified leads. Deliver maximum revenue without breaking your budget and much more.

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Customers buy this book with The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies $10.20

How to Create an Unstoppable Marketing and Sales Machine: An Introduction to Fusion Marketing + The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies


Product Details

  • Paperback: 318 pages
  • Publisher: Fusion Marketing Press; 1st edition (September 12, 2009)
  • Language: English
  • ISBN-10: 098253972X
  • ISBN-13: 978-0982539729
  • Product Dimensions: 6 x 9 x 0.7 inches
  • Shipping Weight: 15.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Best Sellers Rank: #1,343,412 in Books (See Top 100 in Books)

More About the Author

Christopher Ryan is the founder and chief B2B marketing strategist of Fusion Marketing Partners. Chris has twenty-five years of marketing, technology, and senior management experience, and is a widely known expert in business-to-business marketing, sales strategy, systems, and processes. As both a services provider and in-house marketing executive, Chris has played a major role in driving marketing and sales programs that achieve the desired results and create alignment and synergy between the sales and marketing operations.

Prior to founding Fusion Marketing Partners, Christopher Ryan served as Vice President of Marketing of SpringCM, the world's leading provider of on-demand content management solutions. Before that, Chris had been Vice President of Marketing at Stellent, Inc., a $125 million supplier of enterprise content management (ECM) software and services, as well as Vice President of Worldwide Product Marketing for FrontRange Solutions, Inc., a $100 million supplier of customer relationship management (CRM) software. Chris was also co-founder and Chief Marketing Officer of Saligent Software, Inc., a marketing automation software and services company. Earlier, Chris held senior marketing positions at noted technology firms PeopleSoft, Sybase, and Group 1 Software.

Chris is known as an outstanding communicator and has presented keynote addresses and breakout sessions at numerous conferences on marketing and technology. For three years, Target Marketing Magazine named Chris as one of the Top 100 U.S. Marketers. Chris has written four books on marketing - the latest is How to Create an Unstoppable Marketing and Sales Machine. Chris has been an instructor and lecturer at the College of Notre Dame, University of Colorado, and Montgomery College.

Customer Reviews

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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Paperback
So often marketing and sales teams are pointing fingers at each other for why leads aren't generating and sales aren't closing. And usually the manager of both teams are reporting to the same chief who must decide -- especially in today's ecomony -- just who has to be fired. Well, it doesn't have to be this way. In "How to Create an Unstoppable Marketing and Sales Machine", author Christopher Ryan provides more than 300 pages of detailed, irrefutable guidance on how to fine tune operations, streamline external (as well as internal) marketing and sales communications and integrate efforts like a well-oiled internal combustion machine. Only the energy propelled this time around is in the form of major awareness of your business, highly qualified leads and a massive thrust in revenue.

Chapter four specifies how to use Pull Marketing to attract buyers early in the game and shorten the sales cycle. Chapter 10 amplifies the importance of identifying and differentiating your position strategy from your competitors. Chapters 16 and 17 describe how to create a powerful lead engine and synchronize your marketing and sales departments. Chapter 27 explains the information you must capture in a marketing/sales database and how to plot a course to maximize its effectiveness. Chapters 30 and 31 discuss how to assemble and cultivate a winning marketing and sales team. Overall there are 38 chapters of knowledge that will help pretty much any owner or manager grow the business, whether its brand new or decades old; small, medium or large in size. This book would benefit the novice entrepreneur, college graduate or seasoned business person and comes highly recommended.
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1 of 1 people found the following review helpful
Great Marketing Resource! October 31, 2009
Format:Paperback
Chris, looks like you have done it again! How to Create an Unstoppable Marketing and Sales Machine is a valuable resource in this lousy economy. If SMB's plan on being in business next year they had better have their "A Game" going. I especially liked the chapters on measuring. Companies have to measure the success of their marketing tactics ... money, time and labor are in short supply right now. Congratulations.

John Leavy
President
InPlainSite Marketing
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Basic January 20, 2012
By TH
Format:Paperback|Amazon Verified Purchase
Content is quite basic with first section really being marketing for "dummies" - examples and references are very overall and never really build into interesting new learnings and insights. This is emphazised by the learnings points in each chapter that are stand-alone- phrases with no build-in substance.
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Most Recent Customer Reviews
An instant classic
Sub head: Strategies and tactics to help you create massive awareness, generate qualified leads, maximize revenue. This book promises lots and delivers much more. Read more
Published 19 months ago by Reg Nordman
A Great Marketing & Sales Overview
If you are looking for a great overview of Marketing, Sales and how it can all fit together within your business, I would recommend reading "How To Create An Unstoppable Marketing... Read more
Published 19 months ago by Mark Chambers
Everything you need to accelerate your success
Chris Ryan's book, How to Create an Unstoppable Marketing and Sales Machine: An Introduction to Fusion Marketing is a must read. Read more
Published 20 months ago by Gail Carson
A Marketing Manager's Essential Handbook
Today's marketers must directly contribute to the bottom line in order to compete for and keep their jobs. Read more
Published on May 3, 2010 by Casey Hibbard
Finally! A marketing book that shows you how to get actual results
I just finished How to Create an Unstoppable Marketing and Sales Machine. As a long time practitioner of business to business marketing, I was extremely impressed with the depth... Read more
Published on April 1, 2010 by Tina M. Michaud
Marketing Strategy & Techniques That Focus on Results
This book presents the strategy and tactics required to build an efficient and effective b2b marketing presence. Read more
Published on February 27, 2010 by MyronB
Excellent hands-on, practical guide
If you're looking to improve your B2B marketing, you need this manual. Almost brilliant in its simplicity--the first suggestion is to stop doing what is not working (duh,... Read more
Published on January 12, 2010 by T. Sue Collier
Great B2B Marketing Insights
As a B2B marketer I need to know the latest and the most effective strategies and techniques for success. Read more
Published on December 30, 2009 by C. Smith
Tools for Today's Marketing Professional!
What great insights to start a new year with! I've worked in B2B marketing for over 20 years, but am always hungry for new, practical ideas to make me a better marketer. Read more
Published on December 15, 2009 by Nancy Reed
Packed with marketing wisdom from a seasoned veteran!
How to Create an Unstoppable Marketing and Sales Machine is a great read and contains practical advice for anybody functioning in a sales or marketing capacity. Read more
Published on November 19, 2009 by P. E. Szemplinski
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