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Create Your Writer Platform: The Key to Building an Audience, Selling More Books, and Finding Success as an Author Paperback – November 23, 2012
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"A fascinating book...terrific; it's informative and fun to read." - Forbes.com
About the Author
Chuck Sambuchino is an editor for Writer's Digest Books and edits the Guide to Literary Agents. He is the author of books such as Formatting and Submitting Your Manuscript, 3rd Edition, and How to Survive a Garden Gnome Attack.
More About the Author
Chuck's first humor book, HOW TO SURVIVE A GARDEN GNOME ATTACK (gnomeattack.com), was released in 2010 and has been featured by Reader's Digest, the New York Times and AOL News. The film rights were optioned by Sony and director Robert Zemeckis (Back to the Future). His second humor book, RED DOG / BLUE DOG: WHEN POOCHES GET POLITICAL (August 2012, reddog-bluedog.com), is a humorous photo collection of dogs doing stereotypical liberal and conservative things. It has been featured by Political Wire, USA Today, and the Huffington Post.
In addition, Chuck has also written two other writing-related titles: the third edition of FORMATTING & SUBMITTING YOUR MANUSCRIPT (2009), and CREATE YOUR WRITER PLATFORM (fall 2012).
Besides that, he is a freelance book/query editor, husband, cover band guitarist, piano lover, chocolate chip cookie fiend, and owner of a flabby-yet-lovable dog named Graham. Find him on Twitter (@chucksambuchino).
Top Customer Reviews
Sambuchino's style is clear and oriented to the practical. He deals comprehensively with the components of an author's platform; I had cause to rethink what the planks of my platform were/should be. I was particularly interested in the many mini-interviews with agents that pepper the book, speaking to platform issues. The author punctures illusions without apology but without an attitude of superiority, either. (Although he is so well-informed that his insight is, indeed, superior to that of most of us.) I found especially useful Sambuchino's guidelines for "how much platform is enough" (e.g., how much web traffic on a blog). I will certainly be using his advice to maximize the sales of my forthcoming books.
Have been waiting for months for this to come out, and I have not been disappointed. On the one hand, I am a trifle embarrassed, as I see from Sambuchino's book that my own platform-building efforts can use improvement. On the other hand, I now feel that I have a much better handle on how to go about improving my platform. Get this, use it, and you'll be pretty good at building your writer's platform.
One often reads of platform-building in terms of books yet to be published (indeed, often enough, yet to be _written_). However, authors of already-published books also will find much practical advice here.Read more ›
This is the essential message of Chuck Sambuchino's book. And he makes a very persuasive case. Sambuchino contends that platform is not about blatant self-promotion but rather is all about building relationships one plank at a time. He argues that only by becoming a major electronic extrovert and putting yourself "out there" can an author hope to have any success irregardless of the quality of the book she has written. Apparently a website, a blog with a large readership, an e-newsletter and a social media presence on Facebook, Twitter, etc. are the minimum requirements for the modern writer.
I found the last section of the book, which includes a series of in-depth interviews with writers of various genres who have succeeded in building huge platforms to be be extremely helpful. Almost all of the interviewees, however, warn of the dangers of a writer spending too much time platform building and not enough time actually. . . writing. Sambuchino also argues that this trend is not going away anytime soon and points out that even prospective agents and editors now routinely google writers to check the size of their platform. Love it or hate it, this is the way of the world and Sambuchino's book offers a wealth of excellent advice as to how a writer can not only survive in this brave new world but actually thrive by platform building and social media smoozing.
by Linda Cargill, author of Key to Lawrence
Chuck Sambuchino's latest book; Create Your Writer Platform: The Key to Building an Audience, Selling More Books, and Finding Success as an Author demystifies "platform" and is a great place to start building your own. Using his experience as an established author and editor of Guide to Literary Agents as well as Children's Writer's & Illustrator's Market, Mr. Sambuchino's book lays out the "why for's" and the "how to's" in an easy to understand fashion.
Covering both Nonfiction, (where platform seems mandatory) and fiction/memoir genres, this book explains what a platform is, identifies 12 fundamental principles of an author's platform, detailing each in plain, common sense English. Following this section are chapters on author websites, social media, finding your niche, blogs, public speaking and more, which all build a writer's platform.
The book concludes with 12 case studies in which authors from all genres detail their take on the need for platform, how they have built and maintain their own platforms and considerations of what future authors might consider in developing their own.
Create Your Writer Platform is a must have for any writer/author who desires to move forward with their publishing efforts, and career, in 2013 and beyond.
As for myself...I've got lots to do, and this book will certainly ease my journey.
Most Recent Customer Reviews
Before I read this book, I felt overwhelmed by everything I'd previously read about platform-building. Twitter, blogging, etc. etc. Read morePublished 20 days ago by N. Ross-Flanigan
Chuck or should I say the 'Ryan Reynolds" of the publishing world is a savvy writer. His book helped me to fill a few holes in my social media dragnet for my new website. Read morePublished 24 days ago by Jean Ashton
This book is a great resource for any author or someone who is aspiring to be one. It's too bad that, in this day and age, it's not enough for an author to sit down and write a... Read morePublished 3 months ago by pinkmushroom13
A lot of a great advice for aspiring writers. How to navigate in the scary social media Universe.Published 5 months ago by Mimi Marten
A literary agency recommended this book, and it is an absolute MUST read for any writer intent on finding traction for their book. Read morePublished 7 months ago by Daniel J Beck
I did not find this book as helpful as I'd hoped. I enjoy Chuck's writing in Writer's Digest and assumed any book he wrote would nail the topic. Read morePublished 8 months ago by Amazon Customer
I could not finish this book. Not for lack of desire to learn more about the subject material, no; I know I'm terrible at marketing, which quite frankly is why I don't work in... Read morePublished 9 months ago by Grady L. Owens