Created in China: The Great New Leap Forward (Routledge Media, Culture and Social Change in Asia) (Hardcover)

by Michael Keane (Author)
Key Phrases: blue cat, great proletarian cultural revolution, great new leap, Hong Kong, East Asian, Shaolin Temple (more...)

Editorial Reviews

Review

Created in China: the Great New Leap Forward is a path-breaking book about Chinas new creative culture. A double treat for academic and industry readers, it changes the way we think about China.

Jing Wang, author of Brand New China: Advertising, Media, and Commercial Culture

Impeccably researched and brimming with insights, Keanes book will be the gateway for all scholars entering the field of creative polices in China for many years to come.

Andrew Ross, author of Fast Boat to China--Lessons from Shanghai

Michael Keane has gone into territory where no other author has been. This is a fresh and provocative account of how Chinese culture is responding to international challenges.

Zhang Xiaoming, Program Leader, Blue Book of Chinas Cultural Industry, Chinese Academy of Social Sciences

The quality of Chinese creativity is not in doubt. The story has been wonderfully recounted in Joseph Needhams History of Science and Civilization in China. We are now seeing a new narrative which could be called The History of Art, Innovation and Civilization in China. In this, Michael Keane is a spirited and expert guide.

John Howkins author of The Creative Economy: How People Make Money from Ideas

Recommended by CHOICE (June 2008 Vol. 45 No. 10)

Product Description

This book examines China’s creative economy—and how television, animation, advertising, design, publishing and digital games are reshaping traditional understanding of culture. Since the 1950s China has endeavoured to catch-up with advanced Western economies. ‘Made in China’ is one approach to global competitiveness. But a focus on manufacturing and productivity is impeding innovation. China imports creativity and worries about its ‘cultural exports deficit’. In the cultural sector Chinese audiences are attracted to Korean, Taiwanese, and Japanese culture, as well as Hollywood cinema. This book provides a fresh look looks at China’s move up the global value chain. It argues that while government and (most) citizens would prefer to associate with the nationalistic, but unrealized ‘created in China’ brand, widespread structural reforms are necessary to release creative potential. Innovation policy in China has recently acknowledged these problems. It considers how new ways of managing cultural assets can renovate largely non-competitive Chinese cultural industries. Together with a history of cultural commerce in China, the book details developments in new creative industries and provides the international context for creative cluster policy in Beijing and Shanghai.

Product Details

• Hardcover: 194 pages
• Publisher: Routledge (December 14, 2007)
• Language: English
• ISBN-10: 0415416140
• ISBN-13: 978-0415416146
• Product Dimensions: 9.2 x 6.2 x 0.7 inches
• Shipping Weight: 15.5 ounces (View shipping rates and policies)
• Average Customer Review: No customer reviews yet. Be the first.
• Amazon.com Sales Rank: #1,282,589 in Books (See Bestsellers in Books)