Creating Behavior Change - It's Not Your Father's Marketing and Sales

A Listmania! list by Christopher Hamilton "TDM, Behavior Change & Team Building Expert" (Arlington, Virginia USA)
(REAL NAME)   
The list author says: "This book list is for anyone in the business of behavior change. Non-profits, government agencies, cause organizations or really anyone or group that wants to do something to change the world or just their little corner of that world will find these books useful.

This Listmania expert has been doing behavior change (trying to get more people to take public transit, bike, walk and share the ride rather than drive alone) for two decades."
All Marketers are Liars (with a New Preface): The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
1.  All Marketers are Liars (with a New Preface): The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All by Seth Godin
The list author says:
  "I had never read this classic from marketing guru Seth Godin. But he's just released a revised edition that is a must read. And he's revised the title because it is really a book about how humans react to stories and how as marketers our success comes down to telling a compelling story that fits with the frame of reference of your customers. Fantastic book"
$15.40   Used & New from: $7.40
4.4 out of 5 stars  See all reviews (181 customer reviews)

The Thank You Economy
2.  The Thank You Economy by Gary Vaynerchuk
The list author says:
  "How companies big and small can scale personal, one-on-one attention to their entire customer base via the Internet's social media techniques."
$20.37   Used & New from: $2.16
4.4 out of 5 stars  See all reviews (171 customer reviews) | 4 customer discussions

Flip the Funnel: How to Use Existing Customers to Gain New Ones
3.  Flip the Funnel: How to Use Existing Customers to Gain New Ones by Joseph Jaffe
The list author says:
  "Just started reading this latest book from Joseph Jaffe and already know it will be influential in our business."
$21.06   Used & New from: $0.01
4.0 out of 5 stars  See all reviews (29 customer reviews)

Marketing in the Groundswell
4.  Marketing in the Groundswell by Charlene Li
The list author says:
  "This is a follow-up to the ground-breaking book Groundswell. It includes a few chapters from the original and is updated. Get both books!"
$13.96   Used & New from: $0.01
4.4 out of 5 stars  See all reviews (144 customer reviews)

Steve Jobs
5.  Steve Jobs by Walter Isaacson
The list author says:
  "A great book on so many levels from management to marketing. Great lessons to be learned. A must read."
$19.65   Used & New from: $0.15
4.5 out of 5 stars  See all reviews (3,584 customer reviews) | 40 customer discussions

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
6.  The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly by David Meerman Scott
The list author says:
  "This is a review of the first edition. The new edition should be even better: This book is a natural follow-up to Groundswell. Every marketing, PR and communications organization needs to read this book. No, every organization needs to. Why, because the old ways of communicating with customers and the general public are dead. You need to learn the new tools or get left behind."
Used & New from: $0.01
4.3 out of 5 stars  See all reviews (120 customer reviews)

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Made to Stick: Why Some Ideas Survive and Others Die
7.  Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath
The list author says:
  "Touted as the follw-up to Gladwell's "The Tipping Point" and "Blink" the authors reveal the science of why some things "stick" in our minds and why others don't and then they spell out how you can methodically go about making your message "sticky." Great research, great instructions. A must read!"
$16.69   Used & New from: $4.14
4.6 out of 5 stars  See all reviews (643 customer reviews)

Switch: How to Change Things When Change Is Hard
8.  Switch: How to Change Things When Change Is Hard by Chip Heath
The list author says:
  "We loved Chip and Dan Heath's first book Made to Stick so we're highly anticipating this February 16 release."
$16.64   Used & New from: $5.75
4.6 out of 5 stars  See all reviews (527 customer reviews)

Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter
9.  Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter by Seth Godin
The list author says:
  "Marketing Guru Seth Goden shows you the difference between just marketing and being remarkable - which is better than just marketing. Way better. A must and easy read."
$13.31   Used & New from: $7.00
4.0 out of 5 stars  See all reviews (86 customer reviews)

What's Mine Is Yours: The Rise of Collaborative Consumption
10.  What's Mine Is Yours: The Rise of Collaborative Consumption by Rachel Botsman
The list author says:
  "Owning ever more stuff is out. Sharing, renting, borrowing, swapping, giving is the new reality. And online social networks are making these old practices common again. Bikesharing and carsharing are great examples. This books explores how to tap into this new consumer behavior."
Used & New from: $11.88
4.7 out of 5 stars  See all reviews (42 customer reviews)

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Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business
11.  Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business by Jeff Howe
$10.77   Used & New from: $0.01
4.2 out of 5 stars  See all reviews (33 customer reviews)

Blink: The Power of Thinking Without Thinking
12.  Blink: The Power of Thinking Without Thinking by Malcolm Gladwell
The list author says:
  "Our minds work in mysterious ways. Blink reveals how our first instincts are often right. The follow-up to The Tipping Point. Enough said."
$15.30   Used & New from: $0.79
3.8 out of 5 stars  See all reviews (1,803 customer reviews)

Groundswell: Winning in a World Transformed by Social Technologies
13.  Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li
The list author says:
  "Anyone wanting to create behavior change or just wanting to grow their business, including TDMers and government folks need to join the Web 2.0 revolution now. The old traditional marketing isn't good enough anymore. Groundswell tells you what it is, why you should do it and how to implement it. Best book on the subject. Don't get left behind. Your entire team should read this today!"
Used & New from: $0.01
4.4 out of 5 stars  See all reviews (144 customer reviews)

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Boomer Consumer: Ten New Rules for Marketing to America’s Largest, Wealthiest and Most Influential Group
14.  Boomer Consumer: Ten New Rules for Marketing to America’s Largest, Wealthiest and Most Influential Group by Matt Thornhill
The list author says:
  "Marketing to Boomers (those born between 1946 and 1964)? Here's your step by step bible. A fascinating, fun and easy read. The first half is about understanding the psychology, sociology and culture of the Boomers. Filled with great stories and scads of easy to understand research. The 2nd half goes through the 10 new research-based Rules for marketing to boomers in a practical manner. Love it!"
$20.29   Used & New from: $0.01
4.8 out of 5 stars  See all reviews (13 customer reviews)

The Tipping Point: How Little Things Can Make a Big Difference
15.  The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
The list author says:
  "The Gladwell book that started it all as he answers the question about how products and ideas catch on. Lots of research. Very fun. A "John Martin (Boomer Consumer author) recommended book" that we all love."
$15.29   Used & New from: $0.01
4.2 out of 5 stars  See all reviews (1,700 customer reviews) | 9 customer discussions

We Are All Weird
16.  We Are All Weird by Seth Godin
The list author says:
  "Seth does it again. He lays out the case that mass marketing is dead and that people need to connect in ever smaller and specialized and what some would call weird groups. Talk to them, let them connect with you and each other. Forget the mass and lowest common denominator."
$15.00   Used & New from: $2.24
4.0 out of 5 stars  See all reviews (120 customer reviews)

The Little Big Things: 163 Ways to Pursue EXCELLENCE
17.  The Little Big Things: 163 Ways to Pursue EXCELLENCE by Tom Peters
The list author says:
  "Mr. In Search of Excellence and the Pursuit of Wow's Tom Peters' just released and easy to read book is fantastic. While its is largely about things one can do to be a better business leader, the book is also filled with practical advice on improving your business marketing. You'll find yourself turning back to this many times for ideas."
$16.89   Used & New from: $0.01
3.9 out of 5 stars  See all reviews (43 customer reviews)

The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
18.  The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable by Seth Godin
The list author says:
  "Great short essays from top business writers on how to be remarkable at what you do in any industry. If you manage people or just want to shine, there's much in here worth reading!"
$14.07   Used & New from: $0.01
3.8 out of 5 stars  See all reviews (65 customer reviews) | 1 customer discussion

Setting the Table: The Transforming Power of Hospitality in Business
19.  Setting the Table: The Transforming Power of Hospitality in Business by Danny Meyer
The list author says:
  "If you run a customer service oriented organization this is a must-read. Full of usefull principles for treating customers (and employees) right - in any line of business. Learn the 51% rule, constant gentle pressure and when to say no. Bonus if you like food and restaurant stories."
$9.03   Used & New from: $4.86
4.5 out of 5 stars  See all reviews (152 customer reviews)

The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
20.  The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary by Joseph A. Michelli
The list author says:
  "Those of us who serve customers can learn a lot from the people who have perfected customer service while serving a cup of coffee. The author demonstrates how we can use the Starbucks method in our own companies. Great strategies and tons of ideas. Get a book for everyone on your staff and develop your own Green Apron Book!"
$18.66   Used & New from: $0.01
4.0 out of 5 stars  See all reviews (84 customer reviews)

Customer Mania! It's Never Too Late to Build a Customer-Focused Company
21.  Customer Mania! It's Never Too Late to Build a Customer-Focused Company by Ken Blanchard
The list author says:
  "if you run a store or call center or any organization this is a must read. Fun too. Uses YUM! brands (KFC, Pizza Hut, Taco Bell) and has lots of great examples on how to create customer mania about your service"
$15.71   Used & New from: $0.01
4.8 out of 5 stars  See all reviews (6 customer reviews) | 1 customer discussion

Anything You Want
22.  Anything You Want by Derek Sivers
The list author says:
  "Never forget why you are doing what you're doing. Are you helping people? Are they happy? Are you? A manifesto about building business in such as way that builds a lasting return and not just short term profit."
$7.80   Used & New from: $1.26
4.6 out of 5 stars  See all reviews (246 customer reviews)

Words That Work: It's Not What You Say, It's What People Hear
23.  Words That Work: It's Not What You Say, It's What People Hear by Frank I. Luntz
The list author says:
  "Noted pundit and pollster Frank Luntz is the guru of words. Years of research with polls, focus groups and traveling around the country give him a great perspective on how to reach your audiance. Awesome book. A must read. Political junkees will like the stories, but whatever your politics, there's lots of good stuff in here for you!"
$32.99   Used & New from: $0.01
3.8 out of 5 stars  See all reviews (135 customer reviews)

Citizen Marketers: When People Are the Message
24.  Citizen Marketers: When People Are the Message by Ben McConnell
The list author says:
  "he future is here and now. Shows you how to use the latest Internet technologies to further your cause."
Used & New from: $0.01
4.4 out of 5 stars  See all reviews (26 customer reviews)

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Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
25.  Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force by Ben McConnell
The list author says:
  "Another awesome book from the folks who brought you Citizen Marketers. Six tenets: Customer Plus-Delta; Napsterize your knowledge; Build the buzz; Create community; Bite-size chunks; and Create a cause. An easy, quick read that's full of useful ideas and examples. Get it and start creating customer evangelists today!"
Used & New from: $0.01
4.5 out of 5 stars  See all reviews (44 customer reviews)

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Word of Mouth Marketing, Revised Edition: How Smart Companies Get People Talking
26.  Word of Mouth Marketing, Revised Edition: How Smart Companies Get People Talking by Andy Sernovitz
The list author says:
  "A natural follow-up to "The Tipping Point" and "Citizen Marketers" is this latest must read for people who are trying to get the word out about their service. Anyone running a TDM program has got to read this book!"
Out of stock

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Tribes: We Need You to Lead Us
27.  Tribes: We Need You to Lead Us by Seth Godin
The list author says:
  "Our favorite author that change can be effected by a group of people somehow connected to each other - a tribe. He argues that if you want to lead that change (TDMers that means you) then you want to create and lead that tribe to the mountain top."
$11.83   Used & New from: $4.38
4.1 out of 5 stars  See all reviews (371 customer reviews) | 3 customer discussions

The Pursuit of Wow! Every Person's Guide to Topsy-Turvy Times
28.  The Pursuit of Wow! Every Person's Guide to Topsy-Turvy Times by Tom Peters
The list author says:
  "My first book on the subject of marketing and customer service, this 1994 Tom Peters book still resonates. Practical easy-to-ready guide on getting things done."
$12.46   Used & New from: $0.01
4.0 out of 5 stars  See all reviews (37 customer reviews) | 1 customer discussion

What the Dog Saw: And Other Adventures
29.  What the Dog Saw: And Other Adventures by Malcolm Gladwell
The list author says:
  "A compilation of Gladwell's writing from the New Yorker. If you're a fan of Blink, The Tipping Point and Outliers, you'll enjoy more from one of our favorite writers."
$27.99   Used & New from: $0.01
4.2 out of 5 stars  See all reviews (454 customer reviews) | 4 customer discussions

Free Prize Inside: How to Make a Purple Cow
30.  Free Prize Inside: How to Make a Purple Cow by Seth Godin
The list author says:
  "A follow-up to the Purple Cow on how to make products and services better."
$12.12   Used & New from: $0.01
4.2 out of 5 stars  See all reviews (54 customer reviews)

The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right
31.  The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right by Debbie Weil
The list author says:
  "Advertising and press releases aren't the only way to get the word out. Blogging is a great way to promote your cause and archive your story. Every local program should have one. Debbie Weil explains why your organization needs a blog and then shows you how to do it. We read it before starting CommuterPageBlog and loved it."
Used & New from: $0.01
4.6 out of 5 stars  See all reviews (17 customer reviews)

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Meatball Sundae: Is Your Marketing out of Sync?
32.  Meatball Sundae: Is Your Marketing out of Sync? by Seth Godin
The list author says:
  "Don't just put whipped cream on a meatball. Being the lowest priced or being practical or good just doesn't cut it anymore. In an age when traditional marketing is dead, customer service and the product/service itself is what needs to be transformed. More Purple Cow goodness here."
Used & New from: $0.01
4.6 out of 5 stars  See all reviews (67 customer reviews) | 1 customer discussion

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Screw Business As Usual
33.  Screw Business As Usual by Richard Branson
The list author says:
  "Haven't started yet."
$18.30   Used & New from: $0.01
3.9 out of 5 stars  See all reviews (53 customer reviews)

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Customer Discussions about products in this list
Discussion Replies Latest Post
Young Artist obsessed with Steve Jobs 0 Apr 14, 2014
Good person, great man, CEO, and inventor. 5 Oct 18, 2013
Where is the Kindle edition for The Tipping Point by Malcom Gladwell? 1 Aug 13, 2013
What's So Special About Steve Jobs? 14 Jul 14, 2013
LOVE UNREHEARSED. wheeeen will this book come out ? i want it noww :( 0 Aug 2, 2012
R.I.P Mr. Steve Jobs 32 Jul 12, 2012
Steve Jobs collectibles 1 Jul 12, 2012
Can we give Steve Jobs credit for increasing over all IQ of human race? 1 Jul 12, 2012
Has there ever been a time you made a decision on a purchase at the point of purchase based on Twitter or Facebook or other? 27 Jul 29, 2011
He's an engaging speaker, too! 3 Jun 29, 2011
Would you like a free Thank You Economy T-shirt or Coffee Mug? 6 Mar 9, 2011
What was the "Take-Away" for you? 11 Nov 30, 2010
 
   

About this Listmania!

 

Author

Christopher Hamilton "TDM, Behavior Change & Team Building Expert" (Arlington, Virginia USA)
(REAL NAME)   
Qualifications: Arlington County Commuter Services Bureau Chief
Last updated: 12/27/11
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