The list author says: "This book list is for anyone in the business of behavior change. Non-profits, government agencies, cause organizations or really anyone or group that wants to do something to change the world or just their little corner of that world will find these books useful.
This Listmania expert has been doing behavior change (trying to get more people to take public transit, bike, walk and share the ride rather than drive alone) for two decades."
"I had never read this classic from marketing guru Seth Godin. But he's just released a revised edition that is a must read. And he's revised the title because it is really a book about how humans react to stories and how as marketers our success comes down to telling a compelling story that fits with the frame of reference of your customers. Fantastic book"
"This is a review of the first edition. The new edition should be even better: This book is a natural follow-up to Groundswell. Every marketing, PR and communications organization needs to read this book. No, every organization needs to. Why, because the old ways of communicating with customers and the general public are dead. You need to learn the new tools or get left behind."
"Touted as the follw-up to Gladwell's "The Tipping Point" and "Blink" the authors reveal the science of why some things "stick" in our minds and why others don't and then they spell out how you can methodically go about making your message "sticky." Great research, great instructions. A must read!"
"Owning ever more stuff is out. Sharing, renting, borrowing, swapping, giving is the new reality. And online social networks are making these old practices common again. Bikesharing and carsharing are great examples. This books explores how to tap into this new consumer behavior."
"Anyone wanting to create behavior change or just wanting to grow their business, including TDMers and government folks need to join the Web 2.0 revolution now. The old traditional marketing isn't good enough anymore. Groundswell tells you what it is, why you should do it and how to implement it. Best book on the subject. Don't get left behind. Your entire team should read this today!"
"Marketing to Boomers (those born between 1946 and 1964)? Here's your step by step bible. A fascinating, fun and easy read. The first half is about understanding the psychology, sociology and culture of the Boomers. Filled with great stories and scads of easy to understand research. The 2nd half goes through the 10 new research-based Rules for marketing to boomers in a practical manner. Love it!"
"The Gladwell book that started it all as he answers the question about how products and ideas catch on. Lots of research. Very fun. A "John Martin (Boomer Consumer author) recommended book" that we all love."
"Seth does it again. He lays out the case that mass marketing is dead and that people need to connect in ever smaller and specialized and what some would call weird groups. Talk to them, let them connect with you and each other. Forget the mass and lowest common denominator."
"Mr. In Search of Excellence and the Pursuit of Wow's Tom Peters' just released and easy to read book is fantastic. While its is largely about things one can do to be a better business leader, the book is also filled with practical advice on improving your business marketing. You'll find yourself turning back to this many times for ideas."
"If you run a customer service oriented organization this is a must-read. Full of usefull principles for treating customers (and employees) right - in any line of business. Learn the 51% rule, constant gentle pressure and when to say no. Bonus if you like food and restaurant stories."
"Those of us who serve customers can learn a lot from the people who have perfected customer service while serving a cup of coffee. The author demonstrates how we can use the Starbucks method in our own companies. Great strategies and tons of ideas. Get a book for everyone on your staff and develop your own Green Apron Book!"
"if you run a store or call center or any organization this is a must read. Fun too. Uses YUM! brands (KFC, Pizza Hut, Taco Bell) and has lots of great examples on how to create customer mania about your service"
"Never forget why you are doing what you're doing. Are you helping people? Are they happy? Are you? A manifesto about building business in such as way that builds a lasting return and not just short term profit."
"Noted pundit and pollster Frank Luntz is the guru of words. Years of research with polls, focus groups and traveling around the country give him a great perspective on how to reach your audiance. Awesome book. A must read. Political junkees will like the stories, but whatever your politics, there's lots of good stuff in here for you!"
"Another awesome book from the folks who brought you Citizen Marketers. Six tenets: Customer Plus-Delta; Napsterize your knowledge; Build the buzz; Create community; Bite-size chunks; and Create a cause. An easy, quick read that's full of useful ideas and examples. Get it and start creating customer evangelists today!"
"A natural follow-up to "The Tipping Point" and "Citizen Marketers" is this latest must read for people who are trying to get the word out about their service. Anyone running a TDM program has got to read this book!"
"Our favorite author that change can be effected by a group of people somehow connected to each other - a tribe. He argues that if you want to lead that change (TDMers that means you) then you want to create and lead that tribe to the mountain top."
"Advertising and press releases aren't the only way to get the word out. Blogging is a great way to promote your cause and archive your story. Every local program should have one. Debbie Weil explains why your organization needs a blog and then shows you how to do it. We read it before starting CommuterPageBlog and loved it."
"Don't just put whipped cream on a meatball. Being the lowest priced or being practical or good just doesn't cut it anymore. In an age when traditional marketing is dead, customer service and the product/service itself is what needs to be transformed. More Purple Cow goodness here."