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Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the "Fuzzy Front End" of the product development process; and leverage contributions from diverse product teams -- while staying relentlessly focused on your customer's values and lifestyles.
JONATHAN CAGAN is a Professor of Mechanical Engineering at Carnegie Mellon University. His work focuses on the early stages of product development with emphasis on engineering design, interdisciplinary collaborations, formal design synthesis, and computational design tools. Dr. Cagan is a Fellow of the American Society of Mechanical Engineers and a registered Professional Engineer.
CRAIG M. VOGEL is a Professor in the School of Design at Carnegie Mellon University. His areas of expertise include product design, product aesthetics, design history, team management, and design patent litigation. Professor Vogel is a Fellow, and former President, of the Industrial Designers Society of America (IDSA).
Professors Cagan and Vogel have collaborated for close to a decade in teaching, research, and consulting in the area of integrated new product development. For more information see www.creatingbreakthroughproducts.com
The textbook arrived in the condition that was stated and it also arrived in a timely manner.Published on September 13, 2010 by uscevie
This was a very boring book. I was looking to be motivated into creating new products, but this was like reading a history book without addressing how to think outside the box.Published on January 19, 2010 by Renigne
The seller was very prompt on his sending and delivery was on time. Most impressive the book was in very good condition for a used book. Read morePublished on October 9, 2009 by Bertrand N. Tchuisse
Great book, worth owning if you are a product designer or project manager. Excellent charts and graphs to support the ideas of the book.Published on March 5, 2009 by AJ
Apple Computers/imac, VW/Beetles, OXO/Good Grips and Herman Miller/Aeron Chair are just a few examples of companies/brands that saw their sales rocket due to introduction of new... Read morePublished on December 29, 2002 by Mark H.
Cagan and Vogel make a substantial contribution to the field of Industrial Design with "Creating Breakthrough Products. Read morePublished on July 21, 2002
Cagan and Vogel's book Creating Breakthrough Products is long overdue in the fields of business and (industrial)product design. Read morePublished on July 1, 2002
Cagan and Vogel's book is valuable for anyone in management, engineering, marketing, or design who is looking for new mindsets and approaches to new product innovation. Read morePublished on June 13, 2002
This book is basically a collection of examples of successful products. It breaks down the reasons for success into three areas: good design, usefulness and timing. Read morePublished on June 10, 2002