Customer Reviews

Creating Catalogs that Sell

5 star:		(5)
4 star:		(1)
3 star:		(0)
2 star:		(0)
1 star:		(2)

 

 

I agree entirely with the reviewer who called this publication an: "Overpriced pamphlet - an outrageous ripoff."

I purchased the pamphlet based on the first few reviews and did not see the last review before making my purchase. I am convinced now that the first few people to review the pamphlet were hired by the publisher (or maybe it was the publisher using different names!). How anyone in their right mind or in good conscience could recommend paying $25 for this flimsy, poorly printed, content-devoid, term paper is beyond me.

Buyer beware! I've never tried to return something to Amazon before - don't even know what their return policy is. But, I am certainly not going to keep this item whether or not they refund my money.

Received a direct mail piece from the publisher on this book and their companion "Publishing without Borders" and ordered both based on the reviews. What an incredible disappointment!
Both are being returned. Unfortunately they spent more on the sales piece than they did on the book. Books are 4 x 5 inches, grainy illustrations ( docutech?). You won't find anything new here and far,far less than the classic books by Bob Stone or Edward Nash.

"A must-read for publishers producing their first or even their 200th catalogue! Carol Waugh has distilled a complex subject into a practical, how-to guide that provides valuable information from both a design and a marketing perspective. Highly recommended--Florrie Kichler, Patria Press, Inc.

Carol Waugh's in-depth knowledge and her exceptional talent for communicating the essentials of catalog development make this book an indispensable reference for all catalog marketers. The book is full of basic principals, fresh ideas, and best of all "Hot Tips". I discovered at least 4 great ideas I plan to incorporate into our next round of catalogs.

Michael Hopkins
Vice President Advertising & Promotion
Glencoe/McGraw Hill

Carol does a fabulous job of detailing the elements of a successful, profitable catalog. For beginners, it is an invaluable checklist. For veterans, it is a reminder of basic principles. Best of all, Carol not only tells you what to do, but provides tons of examples. As Ellen de Generes and Martha Stewart would say..."Buy the book. It's a good thing.

Bill Evans
President
Evan-Moor Publishing

A resource that every catalog marketer should have at their finger-tips. Packed with easy-to-follow advice that will improve the effectiveness of this important marketing channel.

Michael Subrizi
Director of Marketing
Market Data Retrieval

A comprehensive, yet easy-to-use reference for school marketers of all sizes. If you want your catalog to perform at its greatest potential, you owe it to your company to read this book.

Adrienne Watts
Vice President of Marketing
NSSEA

What a joy it is to see an American who spells "catalog" correctly! The 'New York Times Stylebook' and the 'Washington Post Stylebook' have finally departed from the pre-Revolutionary "catalogue" the 'Associated Press Stylebook' and all good Americans know, we spell it "catalog, cataloging, cataloged" like the Library of Congress. Not "catalogue, cataloguing or catalogued" like the Canadian, British, Indian and other British-based speakers and librarians.

Okay, if you are putting out a catalog for 'Ye Olde Gift Shoppe in the Towne Centre', I'll give you "catalogue" but otherwise it is effected and wrong.

When an American librarian refers to her "cataloguing", I ask if she, "came in from a fortnight holiday on an articulated lorry or in an estate car on the motorway with a three-mile tailback, caused by a tyre blowout, delaying her from setting down on the pavement by the kerb, allowing her to take the lift up to the first floor whilst her governor, the barrister, the estate agent, the turf accountant or whatever, sat reviewing her book selections in his chambers chatting up a bird on the blower? Innit?"

One if by land, two if by sea.
Old Fox