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Creating the Corporate Future: Plan or be Planned For Hardcover – April 27, 1981

ISBN-13: 978-0471090090 ISBN-10: 0471090093
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Creating the Corporate Future: Plan or be Planned For + Re-Creating the Corporation: A Design of Organizations for the 21st Century + Ackoff's Best: His Classic Writings on Management
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Editorial Reviews

From the Publisher

Presents a participative, systems approach to corporate development, called Interactive Planning. Shows how to formulate the problems and opportunities of corporate growth, as well as presenting objectives and ideals to be pursued and the means toward those ends. Also stresses the implementation and control of the planning function.

From the Inside Flap

Here is a breakthrough book that delineates ideas and methods managers will need to plan for the uncertain environment corporations face in the future. Russell Ackoff is an original and provocative thinker. In previous books—A Concept of Corporate Planning (1970), Redesigning the Future (1974), and The Art of Problem Solving (1978)—he set forth innovative approaches to corporate planning that have been widely adopted. In Creating the Corporate Future Ackoff continues to give the business community original and major new challenging ideas that will enable corporate managers to re-think ways and means to plan for the future. Taking into account the pressing environmental and economic dilemmas we face, Ackoff presents a new, highly participative systems approach to planning, interactive planning. He not only develops its philosophical, conceptual, and theoretical foundations… he translates these into practical procedures. Interactive planning provides opportunities for individual and corporate development by synthesizing operational, tactical, and strategic planning into the design of a desirable future and the inventions of ways of realizing it. You get concrete guidance on these phases of interactive planning: —how to formulate the system of problems and opportunities that face a corporation —how to formulate goals, objectives, and ideals and select and evaluate the means by which they should be pursued —determining what resources will be required and how they should be acquired or developed —implementation and control of the planning decisions and the planning process itself. At once practical and provocative, Creating the Corporate Future is the result of many years of experience in all aspects of corporate planning. It belongs on the shelf of every manager or beginning manager who wants to get a head start on planning for the corporate future.
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Product Details

  • Hardcover: 312 pages
  • Publisher: Wiley (April 27, 1981)
  • Language: English
  • ISBN-10: 0471090093
  • ISBN-13: 978-0471090090
  • Product Dimensions: 6.3 x 0.8 x 9.2 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #1,127,357 in Books (See Top 100 in Books)

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8 of 8 people found the following review helpful By Bill Godfrey on February 23, 2005
Format: Hardcover
I recently had reason to re-read this 1981 book and, as with so much of Ackoff's writing, was astonished at the freshness and relevance of a book that is now over 20 years old.

Ackoff is a brilliant and original systemic thinker. His concept of 'the mess', which needs to be formulated for planning ends and means, anticipated (1981) much later work based on complexity.

The book consists of two parts. The first Part is on our changing concept of the world, the corporation and of planning. The second Part works through:

* 'formulating the mess';

* ends planning in terms of idealized design, design of management systems and organizational design;

* means planning, expressed as formulating and evaluating alternatives;

* resource planning; and

* implementation and control of plans and planning.

'Formulating the Mess' is a key concept of Ackoff's.

"... a corporation's mess is the future implied by its and its environment's current behavior. Every system contains the seeds of its own deterioration and destruction. therefore the purpose of formulating the mess is to identify the nature of these often conceled threats and to suggest changes that can increase the corporation's ability to survive and thrive."

Ackoff then sets out three types of study:

1. a detailed systems analysis of the state of the corporation and the nature of its interactions with the environment

2.
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Format: Hardcover
18 years after first my first reading, this book, remains the best (most practical, clearly written, metaphor free) business book I have ever read.
CTCF avoids all the fads, past present and future and provides an unambiguous process that can be used to reshape all organizations to truely and effectively execute their purpose.
I will shortly have to replace my copy as it is now so worn from use that it is falling to bits.
This book should be compulsary reading in every biz school and every board room in the world.
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