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Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business First Edition, (A Director's Circle Book) (A Centennial Book) Edition
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While some may feel the author of the book is more hostile to corporations than is actually appropriate, I think he has done a fine job in presenting us with these historical images and insightful text that supports his thesis. I am certainly pro-business and conservative. However, I in no way want to pretend that corporations are caring and personal entities that have objects other than providing profits for their shareholders at heart. There are a great many philosophical issues that can be discussed about the duties of corporations, and I am willing to engage in those debates, but no one should mistake these entities for families or friends (or monsters or enemies, either). Corporations are artificial creations that we have created to provide goods and services efficiently and thereby returning profits to shareholders. This book documents how they create images that help them accomplish those purposes.