A grass-roots approach to implementing a client link or nexus in customer service, eventually turning customers into repeat clients. Part of Merritt's Taking Control Series.
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Editorial Reviews
Review
Creating Customer Connections: How To Make Customer Service A Profit Center For Your Company shows how to define your corporate character and image so that what you say and how you say it matches what you do and how you do it. With Creating Customer Connections you can channel spontaneity and creativity into productive customer service and sales support outlets, use technology and new media to link your company and marketplace, prioritize results so that customer service people are always working on the best sale first, integrate sales and customer service operations so that they encourage repeat business, and combine public relations and advertising with customer services to create a cost effective, measurable marketing effort. Creating Customer Connections is "must" reading for anyone just starting out in an entrepreneurial venture or is a seasoned corporate manager. -- Midwest Book Review
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Most Helpful Customer Reviews
5.0 out of 5 stars
Great PRACTICAL Advice,
By Bubba Bubbinski (USA) - See all my reviews
This review is from: Creating Customer Connections: How to Make Customer Service a Profit Center for Your Company First Edition (Taking Control Series) (Paperback)
What separates this from books on the same subject is that it is full of sound, practical advice. Highly recommended.
1 of 2 people found the following review helpful:
5.0 out of 5 stars
Key ideas for a constant issue !,
By Arnaud Adam (Seattle, WA) - See all my reviews
This review is from: Creating Customer Connections: How to Make Customer Service a Profit Center for Your Company First Edition (Taking Control Series) (Paperback)
Great book for customer service passionnate, I like the fact it provides self help forms. Lots of example, well chosen reminders. This book is a delight.
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Inside This Book
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First Sentence:
In the forests of South America exists an isolated, pre-Columbian civilization known as the Kogi. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
client nexus, customer understanding process, minority marketing, customer service personnel, customer service operation, telephone receptionist, customer service team, customer service staff, customer service function, customer service people Key Phrases - Capitalized Phrases (CAPs): (learn more)
Los Angeles, Hallmark Gold Crown, United States, Case Study, Packard Bell, Steady Eddie, Baby Boomers, Shooting Star, Super Pro, New York, Survey of One, Walt Disney New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
In the forests of South America exists an isolated, pre-Columbian civilization known as the Kogi. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
client nexus, customer understanding process, minority marketing, customer service personnel, customer service operation, telephone receptionist, customer service team, customer service staff, customer service function, customer service people Key Phrases - Capitalized Phrases (CAPs): (learn more)
Los Angeles, Hallmark Gold Crown, United States, Case Study, Packard Bell, Steady Eddie, Baby Boomers, Shooting Star, Super Pro, New York, Survey of One, Walt Disney New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
2
books
cite this book:
- Nurturing Customer Relationships by Jim Cecil in Back Matter
- Breakthrough Customer Service: Best Practices of Leaders in Customer Support by Stanley A. Brown in Back Matter
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