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Essential book for anyone looking to build a customer / fan base.
The book may be nearly 10 years old at this point, but many, if not all, of the examples hold up... Read more
First off, this book has excellent material and I firmly believe those who are able to implement the advice will benefit tremendously. Read morePublished on February 28, 2013 by CJHintze
I liked that the book gave me a whole new view towards engaging users/customers. The fact that successful case studies were quoted gave me actionable items that I can work on for... Read morePublished on February 25, 2013 by l3ernarcl
I approached this book with the thought "another marketing fad". I expected some practical advice, maybe some ready to implement procedures etc. Read morePublished on December 1, 2010 by Martina Jacey
This book was not very useful if you want to create customers who recommend your business. There is a fair amount of soft proof that "evangelists" are valuable, a lot of vague... Read morePublished on August 11, 2010 by Daniel Ginensky
Ben McConnell and Jackie Huba coin the term "customer evangelism" as they combine to create a manifesto about how to gain an enthusiastic following for your company. Read morePublished on September 24, 2009 by T. Powers
Creating Customer Evangelists has little about how to create Customer Evangelists. Lots of stories of lucky companies.Published on July 26, 2009 by Eric William
This book is incredibly insightful and clearly ahead of it's time at original publication. Jackie and Ben take you through, not only learning how customer evangelism works, but... Read morePublished on April 25, 2009 by Maria Reyes-McDavis
I have found that most books about marketing are about someone's one success in the past and just discuss the barriers they had to break to make their winning strategy work... Read morePublished on August 13, 2008 by Benjamin Roberts