Creating Demand: Move the Masses to Buy Your Product, Service, or Idea [Paperback]

Rick Ott (Author)

Book Description

Publication Date: August 1, 1999

Move the masses to buy your product, service, or idea with cutting-edge marketing strategies and techniques.

Editorial Reviews

From the Publisher

The original hardcover edition was declared one of the top 30 business books of 1992 by Executive Book Summaries. Now, it's been updated for the 21st century and available in paperback.

From the Back Cover

What's really going on in a person's mind that causes him or her to choose one brand over another and to buy? You will soon find out how it all works. You will soon be able to induce tremendous desire for your product, service, or idea in a person's mind. Then, you'll learn how to leverage that desire to the masses, creating ever-increasing levels of demand.

Using practical, easy-to-implement strategies and techniques, along with step-by-step procedures, Rick Ott guides you through the art and science of marketing to the masses. Whether you're a small business owner, an executive at a large corporation, a marketing or advertising professional, a politician seeking election, or an artist trying to "hit it big," you'll find a wealth of powerful ideas in Creating Demand.

Here's a small sampling of what you'll discover:

The secret technique that causes people to become magically attracted to your product, service, or business.

The four things people really want and how to provide them.

How to get people into Decision Making Mode.

Avoiding the six biggest wastes of marketing money. (This alone may save you thousands, even millions of dollars!)

A technique called Pre-processing that causes your brand name or logo to bypass mental barriers and achieve instant impact every time people see it!

How to achieve top-of-mind awareness instantly.

Cause demand to spread throughout the marketplace on its own impetus.

Double the effectiveness of your advertising at no additional cost.

See all Editorial Reviews

Product Details

• Paperback: 258 pages
• Publisher: Symmetric Systems Inc; Revised edition (August 1, 1999)
• Language: English
• ISBN-10: 0966349113
• ISBN-13: 978-0966349115
• Product Dimensions: 8.9 x 6 x 0.7 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 4.3 out of 5 stars  See all reviews (7 customer reviews)
• Amazon Best Sellers Rank: #1,014,881 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Dynamite book for any biz professional involved in marketing, September 27, 1999

By A Customer

This review is from: Creating Demand: Move the Masses to Buy Your Product, Service, or Idea (Paperback)

This book is powerpacked with principles that are easy to use, understand, and apply. It is a must for any business library and should be used as a reference on a regular basis to ensure adherence to tried and true principles necessary in creating demand for your product or service.

2 of 2 people found the following review helpful:

5.0 out of 5 stars A classic!, May 12, 2001

By 

Experienced seminar leader (Massachusetts) - See all my reviews

This review is from: Creating Demand: Move the Masses to Buy Your Product, Service, or Idea (Paperback)

I was so delighted to learn that this book is back in print. It's a classic on the psychology and practicalities of motivating human beings to buy. I refer to this again and again in my writing on marketing. Run and buy it today!

1 of 1 people found the following review helpful:

5.0 out of 5 stars The best marketing book I've read, August 21, 2000

By 

Monika Mcdole-russell "Monika" (Elverson, PA) - See all my reviews
(REAL NAME)   

This review is from: Creating Demand: Move the Masses to Buy Your Product, Service, or Idea (Paperback)

Creating Demand is an excellent book for marketing almost any product or concept. Ott's ideas are clearly expressed and powerfully presented. I checked this book out of the library first, but by the time I reached page 10 and had 12 pages of notes, I knew I needed to buy it! I highly recommend this book, even to someone who doesn't work in marketing for a living. If you have a product, concept, idea, or talent to sell, read this book!