Customer Reviews

Creating Demand: Move the Masses to Buy Your Product, Service, or Idea

5 star:		(5)
4 star:		(1)
3 star:		(0)
2 star:		(0)
1 star:		(1)

 

 

This book is powerpacked with principles that are easy to use, understand, and apply. It is a must for any business library and should be used as a reference on a regular basis to ensure adherence to tried and true principles necessary in creating demand for your product or service.

I was so delighted to learn that this book is back in print. It's a classic on the psychology and practicalities of motivating human beings to buy. I refer to this again and again in my writing on marketing. Run and buy it today!

Creating Demand is an excellent book for marketing almost any product or concept. Ott's ideas are clearly expressed and powerfully presented. I checked this book out of the library first, but by the time I reached page 10 and had 12 pages of notes, I knew I needed to buy it! I highly recommend this book, even to someone who doesn't work in marketing for a living. If you have a product, concept, idea, or talent to sell, read this book!

This is an ideal book for anyone who wants to grow their business FASTER

Rick Ott's Creating Demand is an easy to read marketing book
written for new and seasoned entrepreneurs. This book is not about your marketing, it's the motor that drives your marketing.

My favorite part of this book is where Rick talks about how people are influenced by others when they make decisions. He gives really practical examples in the book about how to connect with people where they are. A great book if you don't know marketing very well. If you do know marketing, Rick Ott says things you have heard, but makes them stand out with clear examples you may not have thought about.

I was very interested in reading the book and learning from it. But I was very deceived because in fact you learn nothing ! absolutely nothing. Plus the writer doesn't know anything about marketing neither marketing strategies. Get any book about marketing and avoid this book if you don't want to be deceived !